@gregfrysocial

Optimising Video As Part of Your Content Strategy

Build Relationships faster with Video

thehappypear

Think Like a Content Marketer

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”

- Content Marking Institute

Examples of Video Marketing?• Live Streams• Customer Service Videos• Funny Videos• Video Case studies• Video teasers• Hot News Topics• Crowd Sourcing videos• Event Previews• Event Roundups• Guides/ How to videos• Video Product reviews• Interviews

“The nobodies are the new somebodies”

Who are the influencers in your industry and/or in the video world?

Be Real in your videos

http://youtu.be/vZcDjcaSHvc?t=1m4s

Think Vertical

Image credit: Form Meets Function

As of February 2017:

• Facebook - Vertical videos publish with no black borders.

• Instagram - Vertical videos publish with no black borders.

• Snapchat - Vertical videos publish with no black borders.

• Twitter - Vertical videos publish with no black borders.

• YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.

Formatting Your VideoTitle – Ensure your keywords are included in your title.

Intro - Does it hold the viewer’s attention? Does it explain what the video is about? Does it communicate the “what it’s in it for me” to the viewer?

Tags and Descriptions – Think SEO. Take time adding a description to your video. Also add relevant tags so your video can be found online.

Add Subtitles - Add subtitles or captions so the viewer can understand your video with or without sound.

Branding – Make sure you add your logo to your video. That way when your video goes viral everyone will know where it came from.

Call to Action – Add a call to action in your video.

Why Live Video?

Live video streaming on mobile devices is about to grow by 39 times in the next five years, Cisco predicted in its newest Mobile Visual Networking Index forecast. – Feb 6th 2017

Go “Live”

• Facebook Live• YouTube Live• Twitter/Periscope• Instagram Live

Live Video Ideas

Go “Live” - Tools

https://obsproject.com/

BeLive.TV

belive.tv

Switcher Go

Go “Live” – Other ToolsOther platforms:

Blue Jeans - https://bluejeans.com

LiveLeap - https://liveleap.com

Wirecast - http://www.telestream.net/wirecast

Crowdcast - www.crowdcast.io

FireTalk - https://firetalk.com

This is a Workshop

Let’s Go Live

#3XEDigital

In your groups “Go Live”. Think “Value”.

Come up with ideas and tips on how businessescan leverage your chosen live video format.

What tools and equipment do businesses need to leverage live video?

Broadcast your tips online using the hashtag

#3XEDigital

Theme: “Live Video ideas

and tips for business”

The Workshop

The 10 Minute

HUDDLE

The Winning Team

Facebook Mobile Live Tips

Facebook Live “Split Screen” is here

NB. This feature is not available on Facebook Pages yet

Schedule and Promote your Livestream

Live Contributors on Facebook

Repurpose your Live Video & Add Captions

Facebook Live - Experian

360 Degree Live Video is here

Allign yourself with the experts

Customer Service Videos

Snickers Live

https://youtu.be/_9M_wQDTTdk

Snickers Live

Snickers Live

Snickers

Do you use Instagram Stories?

Should you invest time in creating daily stories on Instagram and/or Snapchat?

Promote your Videos and Create Video Ads

http://www.viddyad.com/

YouTube has rolled out mobile live video for Creators with more than 1,000 subscribers.

Super Chat also announced.

What about YouTube?

10 Livestreaming Tips1. Create video for your audience not you. Be creative and dare to be

different.

2. Think like a Content Marketer. Write a great headlines (think SEO), add a description and tag your live videos.

3. Promote your Livestream beforehand.

4. Plan your Live Video, but don’t rehearse so much you sound like a robot.

5. Look at the camera and be yourself. Give your best performance.

6. Have a person monitoring and fielding questions and comments in real time.

7. Don’t be afraid to ask for something. Use “call to actions” in your livestream

8. Consider 3rd party tools like OBS, Wirecast or BlueJeans to give your livestream a professional look and feel.

9. Repurpose your video content after your live event.

10. Add captions or subtitles to your saved or repurposed video..

Questions?

Contact Me

+353 87 2039855

twitter.com/gregfrysocial

ie.linkedin.com/in/gregfry