Zing Me Profile

Introduction

Demographic

What content Zing Me users are interested in sharing?

AGENDA

Behavior of Zing Me users

Introduction

Demographic

Behavior of Zing Me users

What content Zing Me users are interested in sharing?

AGENDA

ABOUT ZING ME

Zing Me, established by VNG Corporation, is considered the most social networking site in Viet Nam.

URL: me.zing.vn

Starting Date: August 2009

8.2 M Monthly Active Users

Site Information:

Introduction

Demographic

Behavior of Zing Me users

What content Zing Me users are interested in sharing?

AGENDA

13-15 16-17 18-24 25-34 35+

62%

38%

24%

39%

14%

12% 11%

DEMOGRAPHICZing Me Users

Gender

Age

BASIC

INFORMATION

.

DEMOGRAPHIC

50%

33%

17%

Zing Me Users

11%9% 9%

6%4% 4%

2%

Nhân viên văn phòng

Chuyên viên (luật sư, kỹ sư…)

Công nhân

Buôn bán

Nhân viên bán hàng/ bán thuốc

Chủ kinh doanh (kinh doanh lớn)

Trưởng phòng/ Phó phòng

Tổng giám đốc/ Giám đốc

33%

Pupils

Students

White Collars

JOB

South

East

North

East

South

Central

North

Central

South

West

13%

3.5%

39.1%

16.9%

DEMOGRAPHICZing Me Users

Cities

Regions

Geographic

.

Western

Highland

North

West

16.2%

11.4%

11.3%

3.6%

1.5%

0.5%

HCM

CityHN

City

ĐN

City

46%

11%

5%

1.5%5%

DEMOGRAPHICZing Me Users

.

33%

High School

Colleges

University

Postgraduate

Others

Traning School

Education

.

Introduction

Demographic

Behavior of Zing Me Users

What content Zing Me users are interested in sharing?

AGENDA

Total daily activities of Zing Me Users

DAILY ACTIVITIES

Upload pictures

Write Blog

Share Link

Update status

24,000

15,000

105,000

750,000

ZING ME USERS IS

DYNAMIC

Zing Me Users often share

content, especially sharing

pictures.

There are more

750.000 pictures

uploaded to Zing

Me everyday.

.

Percentage of Users often participate in other activities

OTHER POPULAR ACTIVITIES

Hàng ngày

Using entertainment

applications

75%

57%

Chat

Find & Make Friends

65%

Comments

75%

67%Social games

Introduction

Demographic

Behavior of Zing Me Users

What content Zing Me users are interested in sharing?

AGENDA

52%

1.About their friends, family

2.About society, community

3.Culture, entertainment

4.About products, goods

5. About Studying

Personal content

Society

What content Zing Me users are interested in sharing?

CONTENT ON ZING ME

34%

Other Content

14%

“Social content” which Zing Me users often share

CONTENT ON ZING ME

Tình

yêuGame Mạng

xã

hội

Học

tập

Bạn,

Gia

đình

Âm

nhạc

Ngày

lễTruyện

cười

Hoạt

Động

bên

ngoài

Quảng

cáo

Ăn

uống,

làm

đẹp

Thể

thao

Tin

tức,

Xã

hội

Văn

học,

Sách

truyện

Công

việcDi

độngPhim

ảnh

11.0%

9.8%

5.0%4.6%

4.2%

3.5%3.0%

2.2%

1.1% 1.0% 1.0% 0.8% 0.8% 0.8%0.5% 0.3% 0.3%

“Personal Content” which Zing Me Users often share

CONTENT ON ZING ME

13.2%

9.3%

6.1%

5.3%

About theirselves

Mood,

Feelings

Saying

hello, greeting

someone they

know

Philosophies, maxims

Total = 34%

Thankyou!