ZIAN PAULA V. 314 San Juanico St. Ayala Alabang Village, Muntinlupa CityMetro Manila 1780

Address Contact zianserranilla@gmail.com www.linkedin.com/in/zserranilla+639178939426

EDUCATION.............................................................................................................................................................................

WORK-RELATED EXPERIENCE.............................................................................................................................................................................

TECHNOLOGICAL COMPETENCIES.............................................................................................................................................................................

LANGUAGE SKILLS.............................................................................................................................................................................

PERSONAL STATEMENT.............................................................................................................................................................................

Microsoft WordMicrosoft PowerPointMicrosoft Excel Microsoft PublisherAdobe PhotoshopAdobe IndesignAdobe IllustratorAdobe PremiereiMovieKeynote

FILIPINOMother language

ENGLISHNative Pro�ciency

FRENCHBasic level

2007-2011De La Salle Santiago ZobelHigh School DiplomaRanked 25th out of an estimate of 300 students

2011-2015Ateneo de Manila UniversityBS Management Major in Communications TechnologyMinor in Enterprise DevelopmentQPI: 3.36Honorable MentionDean’s Lister for 5 Semesters

March - April 2014CCI Et Bas-Rhin, France55 Hours of French Lessons

CO-CURRICULAR ACTIVITIES.............................................................................................................................................................................

Ateneo Junior Marketing Association

Managed the handling of tasks, checked, balanced and secured deliverables needed for the event, and ensured its success 3,000 attendees

Shindig Project Head (June 2014- Feb 2015)

Attended to each and every project and event of AJMA during the year of incumbency, ensured that each project (total of 16) adhered to school and respective non-school regulations and reached its success indicators,Led an estimate of 1,500 members

Vice-President for Events (2013-2014)

Took charge of looking for and dealing with various sponsors, handled sponsor-client relations, drafted and secured contracts and agreements

Associate Vice-President for Corporate Relations (2012-2013)

Contacted various distribution channels within Ateneo to carry and sell Hope in a Bottle water bottles and helped in promoting Hope in a Bottle as a brand that stands for an advocacyAMPC (ADMU’s Cafeteria) sold Hope In A Bottle

Hope in a Bottle Marketing Head (2012-2013)

DLSZ Student Representative Coordinating Council

Represented the whole student body, facilitated projects for the students, faculty and sta�, and upheld the students’ welfare and rightsAn estimate of 1,200 students

Student Council President (2010-2011)

Social Action Level Representative (2008-2009)Facilitated and managed social awareness advocacies, programs and projects, and represented respective year-level batch for social action concerns and matters

HUSQ Bags and Accessories Inc.

Chief Marketing O�cer (2014-Present)Currently handles customer touch points and ensures all possible communication channels are being utilized e�ciently while maintaining the appropriateness, consistency and cohesiveness of the brand’s imageU.P. Town Center Kiosk and Zalora, Facebook and Instagram pages

Creates and executes sales and marketing plans, which include, but not limited to, studying the market, projecting sales, encoding data, analyzing data and such

BoardWorks Media Inc.

Handled sponsorships, hand-in-hand with my Marketing Head, of several of the biggest brands: Nestle’s Kit-Kat, 7-Eleven, Coca-Cola, Havaianas et. al.

Took charge of ambassadors and in�uencers across social media and TV platforms to build brand awareness

Recruited and facilitated the transactions with the conces-sionaires and merchants for the event

Marketing Associate (2016)

As a graduate with strong entrepreneurial, communicational and organizational skills, I have consistently developed a holistic and versatile character. A part of being well-rounded is my work ethic of always striving for quality in everything I do.

Through the various leadership and work-related experiences I’ve had, I was able to learn and further improve my good working knowledge on marketing communication, project and event managament, strategic planning and business development.

PERSONAL SKILLS.............................................................................................................................................................................

Leader-like Versatile Analytical

CooperativeDeterminedAmiable

August 28, 1993SERRANILLA

2016Harvard UniversityElectronic Commerce StrategiesGrade: ACerti�cate Course

Paradise International Music Festival

College Thesis turned Start-Up Business