Group Members:

Student Name Student ID

Muhammad Zubair L1S12MBAE0006

Course Name

Section

Semester:

Facebook Marketing of Zameen.com

About Zameen.com:

Zameen.com was founded in 2006 by two Pakistani entrepreneur brothers, Zeeshan Ali Khan and Imran Ali Khan. In 2012, Gilles Blanchard, co-founder of SeLoger.com - France's largest property portal - came on board as an angel investor and took up the role of Chairman at Zameen.com.

In 2014, two of the most successful venture capital firms in the ASEAN region, Catcha Group and Frontier Digital Ventures, invested in a non-controlling interest in Zameen.com.Riding that wave of success, we have rolled out the Urdu version of our website, launched our mobile website, and started publishing a dedicated monthly property magazine. The Zameen App, available for download on the App Store, is the latest addition to our proud tradition of excellence in service provision.

We find that we're being asked this question less and less as time goes on, and we attribute that to the fact that Zameen.com has become a household name. Nevertheless, if by some strange and unfortunate twist of fate you are still unaware of what Zameen.com is, let us enlighten you.Zameen.com is Pakistan's leading real estate portal. We connect buyers with sellers and owners with renters across the country, and we do a darn fine job of it, if we may say so ourselves. We are quickly becoming a central online hub for all things real estate in the country, one that everyone can use with ease and get value out of-be it a university student renting a room or a property investor looking for a new project to buy into.Behind Zameen.com is a team of dedicated and talented individuals (which is our fancy way of saying a bunch of highly skilled tech nerds, design pros and geeky wordsmiths) with decade’s worth of experience in creating easy-to-use platforms for all manner of online transactions.We bring to our users only the most innovative and useful of features - as evidenced by our extensive and still-growing Maps Section and the Urdu version of our website - and we love working off of our users' feedback to ensure the perfect product.

Social Media Tools:Zameen.com more focus on social media in our business because social media is very good tool now a days. They use Facebook, Twitter, Linkedin, google plus & blogs for sale or purchase of property or show location, houses or plots photos to customer, through social media it’s very quickly and easily done people watch property ads and their price location or thing with a very little period of time. Social media like facebook & twitter have a large number of audience and zameen.com attract their clients with post of property sale and purchase ads of property. To engage people they post Photos and different interesting videos or some news or events to increase engagement and interest of fans.Zameen.com also done some facebook marketing campaign to increase its visibility and fan following and they are really successful and achieved their goals now thy have more then 2,90,000 likes and people visit their page response or property sale purchase ads and show their interest.

Zameen.com received many question and complaints specially queries regarding sale and purchase or property, thy are more frequently ask question regarding price and condition of houses or different issue in sale and purchase of property, as for as compliments they repose very quickly and positively and give detail information regarding the issue and satisfied the visitors.Zameen.com also attach their online magazine on their website as well as on facebok and twitter. The magazine have all about property news in all over the Pakistan and different hosing schemes projects and their proposal, people really like that magazine.Zameen.com also use some offline marketing tools like F.M radio ads, Billboard’s and ATL & BTL activities they also designs seminar and events to increase their brand image and people shows more trust, but the more effective and efficiently tools are facebook and twitter people more like it and that’s why their focus on social media tools. Zameen.com trying hard to achieving their objectives and goals through facebook recently they achieved 293 K fans following and successful to gain visibility on facebook through different photos and video posts. Zameen.com have some feature plans regarding it’s facebook marketing firstly get more fan following and also develop some facebook marketing ads to promote their facebook page and get visibility. And other social media network like twitter, linkedin, google plus or blogs they update themselves time to time and give more information as they can possible thy also develop some paid ads and post it through different website where traffic is high and people visit regular bases.The role of social media specially facebook marketing in Pakistan is rally bright and in upcoming 5 to 10 years there is a boom of facebook marketing. Pakistan is a under developing country and right know the facebook use of Pakistan round about 13 million and our most of companies use facebook as a marketing tool to promote their products, as the upcoming years the trend of using internet and facebook increase the role of facebook marketing also increase and it’s a big and more effective tool.

Facebook Page Insight:

Following are the zameen.com facebook page insight, first table show the engagement level and the time period when most of its fan engage.

Following are the like share and comments insight of zameen.com

Following screen short show the number of post of zameen.com

Most Frequently used Words:The below screen short shows that the most frequently words use my zameen.com in their page or posts.

Posting History:The below screenshort shows the posting history zameen.com on their daily base posts.

Following are the screen shorts that shows the success rate by poste type and length and time period of posts that zameen.com post on their page.

Links and References:

1) http://www.zameen.com/about/aboutus.html 2) https://www.facebook.com/ZameenPK?fref=ts 3) http://www.fanpagekarma.com/facebook/143602865787578/

ZameenPK#content4) https://twitter.com/ZameenProperty 5) http://www.linkedin.com/groups/Zameen-4560663 6) https://plus.google.com/+zameen

Company Representative Name, Designation

CHAIRMAN: Gilles Blanchard

CEO: Zeeshan Ali Khan

CO CEO: Imran Ali Khan

Director: Patric Grove

Director: Ali Shahid Rana

Director: Shaun Di Gregorio