z cme e brochure

8/22/2019 Z CME E Brochure

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Professional Certificate Training in Business Writing


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About

BusinessWriting

Training in


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ZeebraCross Centre for Management Excellence (ZCME) is an initiative of

ZeebraCross (Unit of InfocusRx Marketing and Communication Pvt Ltd) based in

Hyderabad, India. ZeebraCross expertise in offering strategic marketing and design

services to its clients worldwide.

Following the success of training program in Medical Writing

(www.onlinemedicalwriting.com ) , with about 500 participants trained worldwide, thecompany has come up with another writing program, this one for students and business

professionals based on our experience working for progressive start-ups, entrepreneurs,

venture capitalists, Universities, mid-size and Fortune 500 firms.

Definition of Business Writing: Business writing can be defined as writing that a business

uses to communicate its offerings/services to another entity. The entity can be a person

or another business.

To improve standards of written communication among business professionals

To promote best practices in business presentations and email communications

To impart knowledge about correct ways of writing various business documents

including proposals and reports

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Why learn Business Writing?

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Writing skill is considered as important as verbal skill and an essential ingredientto excel in career.

Many in the workforce today struggle with the basics of writing including

grammar, spelling and punctuation and this is what can hold them back and

reduce their confidence when it comes to business documents.

Business writing helps to connect with individuals to achieve objectives, meet

deadlines and ultimately, drive profits.

Effective channels of communication make an organization run smoothly.

Professional quality writing being sent through these channels improves

productivity and the ability of all functional areas to work together, particularly in

an increasingly global workplace where collaboration is the norm.

Learning and honing business writing skills can have a positive impact on an

individual's career advancement.


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CourseCurriculum

About the


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Module-1 : Introduction to business writingc

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Module-2 : Basics of writing professional documentsc

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Module- 3 : Overview of business writing processc

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What is business writing?

Importance of effective writing in businessTypes of business writing- memo, email, business letters, business cases, minutes andagendas, media releases, business reportsPurpose of Effective Business Writing

Followed by practical writing assignment for assessment and feedback.

Basics of grammar and languageCommon grammar mistakes in business writingCreating logic and flow


Overview of business writing processStages of business writingPrewriting: Strategies

DraftingRevisingQuick tips for editingProofreading



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Module- 4 : Writing effective e-mailsc

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Module- 5 : Report writingcc

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Module- 6 : Representing data visuallyc

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Email as a communication tool

Email best practice- Structure of an emailEmail best practice- Writing effective emailsLegal risks of emails


What is a report?Purpose and audience of reportsTypes of reportsPlanning your reportResearch the topicCreate outlineWrite the draftQuick tips


Guidelines on presenting visual dataDifferent visual presentationsImportant points to remember



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Module- 7 : Business presentationc

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Module- 8 : Writing different types of business documents

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Module- 9 : Online and offline writingc

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Module-10 : Writing for social mediac

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Define the situation

Design the presentationDeliver the presentationClosing thoughts


MemosBusiness lettersBusiness CasesProposalsBriefing NotesMinutes, Agendas, Media Releases


Overview of online and offline writing environmentEffective Web Content Writing TechniquesIntroduction to basic and advance research techniques


Principles of effective social media writingHow to write for Facebook , Twitter and text messagesHow to use your web content as source material for social media contentHands-on practice in revising social media content

Tips for effective social media writing



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Why

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Practical and Self Paced

Experience and Expertise

One to One Assessment

The program provides a real-time learning platform for participants to attain the

requisite business writing skills to excel in your career. You can complete the traininganytime within six months of your enrolment date. Extension will be given on requestwithout any extra fee. Program license is valid up to six months.

As an organization, we have trained over 1000 plus professionals worldwide in various

discipline of marketing. Our objective is to provide usable, affordable and experientialtraining for executives and students. Following the success of training program inMedical Writing - www.onlinemedicalwriting.com , with about 500 participants trainedworldwide, the company has come up with another writing program for businessprofessionals based on its experience working for progressive start-ups, entrepreneurs,venture capitapsts, Universities, mid-size and Fortune 500 firms. ZeebraCross is into the

business of marketing and communication. Therefore, the participants get to learn thewriting standard and its application based on the wide range of projects executed by thecompany for its clients worldwide. Visit www.zeebracross.com to learn more about us.

You will be assigned a mentor who will assist you throughout the course, by answering

all of your questions about each study unit, keeping track of your assignments andparticipation. Our 3 A (Assignment, Assessment and Advice by mentor) prepares learnerto write effective business content.

ZeebraCross Business Writing Program's unique features are its assessment andcontinuous feedback. The program offers more than fifteen sets of assignments toevaluate the learning process of the participant. On successful completion of theassessments you will be awarded certificate from ZeebraCross, after evaluation bymentors who hold distinction in business writing.


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Flexibility

Study Mate

As working professionals / students, you get full flexibility to take up the training

anytime and anywhere. If you know basics of computers and internet, it would be veryeasy and a user friendly learning experience. What you will need is a computer withAdobe Flash Player installed and an internet connection. This program is presented in anasynchronous format. It means that students are not required to attend class at a certaingiven time, but can login and access the program when it is most convenient for them.

ZeebraCross offers StudyMate program to complement your learning by facilitatinginteraction with your peers undergoing the same program.

The objective of z-CME Study Mate program is to complement your learning byfacilitating interaction with your peers undergoing the same program. Your participation

in z-CME Study Mate program is optional and free, and only for participants who haveexpressed their interest in having a study mate.


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Career Assistance

Z-CME Certified Professionals

Employers

Job Portal


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THE INTERNATIONAL SCHOOL


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ZeebraCross ( Unit of InfocusRx Marketing and Communication Pvt. Ltd.,)504, Saptagiri Towers, Begumpet, Hyderabad, AP - 500 016

Phone: 040 - 65555860, 65555870www.z-cme.com | www.zeebracross.com

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