yourcareer - unisa · 2017. 1. 2. · 3 things / groups observe take time to observe the...
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yourcareer &
Are you visible: Do people (your network and customers)
know you’re “out there”?
Are you unique: What do you do better than anyone else?
Are you credible: Do people perceive you as being
authentic? Genuine? Believable?
Are you relevant: What are the benefits of doing business
with you? Are they relevant to the market?
Can others connect: Do people feel an emotional connection
with you or your services?
personalbranding
Hartman
What people want most
What you do best What your competitors
struggle with
"Sweet spot" Hartman
personalbranding
headline
yoururl
yoururl
profilesummary
3 things / profilesummary Who am I?
"I am currently an economics student"
What do I do?
"and involved with two community development projects where I
train women and children to plant and maintain community
gardens."
My goals/ aspirations
"I look forward to working with community-based
organisations to research how communities can use micro-
enterprises to provide in their basic needs."
Add presentation, video, image
You can add any of the above to strengthen your summary
workexperience
Your current position
Add a presentation, video, image, audio related to your
current work
yourskills
3 things / yourskills
List skills related to your goals
Think about the things that you are good at; what others
think you can do well and what your clients (possible
employers) want.
List skills relevant to the kind of opportunities you
are seeking
Endorsements
Others can endorse your skills
You can manage visibility of all or specific endorsements
Think about who and what you endorse (less is more)
3 things / recommendations
Give recommendations
Think about what you want to recommend this person
for.
Ask for recommendations
Ask colleagues, clients to recommend you for specific
aspects (for example, as a result of a project that you
worked on).
Recommendations establish your credibility
yourgroups
Why groups?
Opportunity to learn
Expand opportunities to connect
Opportunity to build your portfolio - to contribute ideas
Develop professionally (your skills and how you think
about specific aspects related to your field)
yourgroups
yourgroups
3 things / groups
Observe
Take time to observe the "rules" of the group and how
people interact with one another
Contribute
Share what you are busy with, ask questions, contribute
to discussions and share resources
Leave if it's dead
Join and contribute to groups with relevant discussions
profilesettings
profilesettings
profilesettings
profilesettings
profilesettings
profilesettings
3 things / profilesettings
Privacy settings
Make sure that you explore the different options in terms
of privacy (who will see what about you)
Manage your e-mail
Change the frequency of receiving e-mail updates to suit
your preferences
Get feedback
Ask others for feedback on your profile
3 things / profile
Complete information
Take time to complete all the different categories fully
Update regularly
Just finished with a new project? Change in details?
Update your profile regularly
Get feedback
Ask others for feedback on your profile
addconnections
addconnections
addconnections
personaliseinvitations
search
search
search
Unisa Directorate Counselling & Career
Development
www.unisa.ac.za/counselling
contactus
• Build your brand
http://www.meridiasystems.com/docs/build-
your-brand.pdf
• The basics of personal branding
http://www.meridiasystems.com/docs/basics-
of-personal-branding.pdf
• Managing your endorsements
http://mashable.com/2012/10/28/groups-
linkedin/
furtherreading