PROGRAM WEDNESDAY

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6dTVWeb Usability

Virtual Shopping

Online Reporting

Blogs

Wikis

Virtual Stock Markets

CAWI PlatformPitch Support

ARTBox

Expert Consultancy

Highlighter

WebEvalPolling & Surveys

RonRUser Generated Content

Best Practice Training

Client Workshops

Social Communities

Mobile Research

Contact: Andrea Geißlitz (andrea.geisslitz@tns-infratest.com)Ulrich Maier (ulrich.maier@tns-infratest.com)Dr. Wolfgang Neubarth (wolfgang.neubarth@tns-infratest.com) www.tns-infratest.comRolf Pfl eiderer (rolf.pfl eiderer@tns-infratest.com) www.tns-global.com

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9:15am - 10:00amAudimax

10:00am - 10:30amCeremonial

Chamber

10:30am - 11:30amRoom 28

10:30am - 11:30amRoom 30

10:30am - 11:30amRoom 31

K2: Keynote 2: From Clicks to Blogs: Trends in International Online MeasurementHans Georg Stolz Vorstandsvorsitzender der Arbeitsgemeinschaft Media-Analyse e.V. (ag.ma).

Break Exhibition & Coffee

S7-Society: Social Web & Civil Society 7Chair: Prof. Dr. Uwe Matzat

Concepts and Habits of Internet Use among Students andTeachers in AustriaMaireder, Axel; Nagl, Manuel

“I am stumped...“ - Online Communities of Practice are an important context to cope with professional expectations and the daily work processJohanning, Anja

The Effect of On-line Dating on HomophilyLorincz, Laszlo

S1-Blog: Weblogs as Research Tools and Social PlatformsChair: Prof. Dr. Martin Welker

How do Blogs comment on Mainstream Media Content? Results from a link analysis.Schmidt, Jan

Please Blog! Exploring Blogs as Tools for Data GatheringNyberg, Annakarin

S7-DataCol: Data Collection Using the Internet 7Chair: Dr. Lars Kaczmirek

Informal Learning in Virtual Communities. Individual Practicebetween Information Retrieval, Observation and Participation.Kahnwald, Nina

Market Research Online and Offline - Differences in output andprocessing of Qualitative Online and Face to Face ResearchKnorr, Hanna; Krischke-Ramaswamy, Mohini

Time Program

3:30pm - 4:30pmRoom 30

3:30pm - 4:30pmRoom 32

4:30pm - 4:45pmRoom 28

S9-Society: Social Web & Civil Society 9Chair: Dr. Olaf Wenzel

Public Libraries and Social Web: Competition or Complementarity? Fostering Reading and Learning in the Network of Public Libraries of Lisbon in the Digital Era.Moutinho, Jose Luiz

Qualitative Research via Internet: Asynchronous Online Discussions and the Use of WebCTGiatsi Clausen, Maria; Nicol, Margaret; Gill, Jan

First-Person-Shooters: Different Player Character, Different Preferences?Wihler, Andreas; Schollenbruch, Denise

S14-DataCol: Data Collection Using the Internet 14Chair: Holger Geißler

Empirical Evaluation of Web Survey Software Tools: Powerful or Friendly?Vehovar, Vasja; Berzelak, Nejc; Lozar Manfreda, Katja; Horvat, Tina; Debevc, Matjaž

Identifying Societal Events by Computer-Assisted Text AnalysisZuell, Cornelia

WYSIWII - What You See Is What It Is: Informed Approximation of Relational Data from TextsDiesner, Jana; Carley, Kathleen M.

A3: Farewell and Outlook GOR 2010

Time Program

10:30am - 11:30amRoom 31

10:30am - 11:30amRoom 32

11:30am - 1:00pmPostersession

Mixed Methods in Online Research – Conceptualisation andFuture Research AgendaKoller, Monika; Sinitsa, Elizaveta

S10-DataCol: Data Collection Using the Internet 10Chair: Dr. Wolfgang Bandilla

Don‘t know and no opinion responses in Web surveysBaker, Reg; Couper, Mick; Mechling, Joanne

Let‘s go formative: Continuous student ratings with Web 2.0 application TwitterBurger, Christoph; Stieger, Stefan

Twittering Dissent: Social Web Data Streams as Basis for AgentBased Models of Opinion DynamicsJürgens, Pascal Florian; Jungherr, Andreas Martin

Respondents’ Evaluations of Questionnaires: A Single-ItemOpen-Ended Instrument for Quality Control in Online SurveysBaier, Christian; Kaczmirek, Lars; Züll, Cornelia

Does the seriousness check really sieve out datasets with baddata quality? Stieger, Stefan; Reips, Ulf-Dietrich

WebEXEC: A Short Self-Report Measure of Executive FunctionSuitable for Administration via the InternetBuchanan, Tom; Heffernan, Tom; Parrott, Andrew; Ling, Jonathan; Rodgers, Jacqui; Scholey, Andrew

Successful virtual community building and technological supportSchaffert, Sandra; Wieden-Bischof, Diana

Billion Dollar Business, Media Revolution or Marketing Hype?The Framing of ‘Web 2.0’ by German Quality NewspapersJers, Cornelia; Friedrich, Christine

An Internet-based Study on Coping with Illness and Attitudestowards Online Health Care in Cancer PatientsSetz, Julia; König, Dorothea; Kryspin-Exner, Ilse

Distortion of demographics through technically induced dropout in restricted online surveysVoracek, Martin; Stieger, Stefan; Göritz, Anja S.Setz, Julia; König, Dorothea; Kryspin-Exner, Ilse

2:00pm - 3:00pmRoom 28

2:00pm - 3:00pmRoom 31

2:00pm - 3:00pmRoom 32

3:30pm - 4:30pmRoom 28

Psychological Needs, Online Activities and Internet Usage StylesCypryanska, Marzena; Krejtz, Krzysztof; Krejtz, Iza

S12-DataCol: Data Collection Using the Internet 12Chair: Dr. Olaf Wenzel

When a wellspring of respondents dries upJudith, Heibter

Response Formats in Cross-cultural Comparisons in Web-based SurveysThomas, Randall; Terhanian, George; Funke, Frederik

Sensitive Questions in Online Surveys: Experimental Results forthe Randomized Response Technique (RRT) and the Unmatched Count Technique (UCT)Coutts, Elisabeth; Jann, Ben

S9-DataCol: Data Collection Using the Internet 9Chair: Prof. Dr. Uwe Matzat

Pause Mechanism in Complex Online SurveysMilewski, Jaroslaw

Using flash type questions – stroke of luck or curse for data quality?Laufer, Stefan; Klapproth, Ulf; Noll, Stefanie

The use of online data-collection in financial services marketmeasurement research : the FRS experienceCooke, Mike; Watkins, Nick

S13-DataCol: Data Collection Using the Internet 13Chair: Prof. Dr. Martin Welker

Social Feedback Influences the Emotional Evaluation of Online Music ListeningEgermann, Hauke; Kopiez, Reinhard; Altenmüller, Eckart

Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI -Maier, Ulrich; Neubarth, Wolfgang; Grosser, Andreas; Hombach, Andreas

Time Program Time Program

11:30am - 1:00pmPostersession

12:00pm - 1:00pmRoom 7

12:00pm - 1:00pmRoom 28

12:00pm - 1:00pmRoom 31

12:00pm - 1:00pmRoom 32

1:00pm - 2:00pmCeremonialChambers

2:00pm - 3:00pmRoom 7

2:00pm - 3:00pmRoom 28

Visualization of Music – Reception and Semiotics Ingerl, Andreas

The STI outpatient clinic online- The use and efficacy of a full-scale STI & HIV testing applications onlineKoekenbier, Rik; Fennema, Han; van Leent, Edwin; van der Veen, Evert; Zuilhof, Wim; Davidovich, Udi

An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack SufferersKönig, Dorothea; Hiebler, Christine; Kryspin-Exner, Ilse

Gay and Lesbian People: The Use of OnlineCommunication ServicesLehenbauer, Mario; Stetina, Birgit U.; Kryspin-Exner, Ilse

Naïve Information Disclosers or Target Oriented Spys: Different Ways of Using studiVZTaddicken, Monika; Hohn, Alice; Miltner, Peter

Usability of Mobile Surveys Tarkus, Astrid

Three Different Designs of Type Ranking-Questions Sackl, Andreas

Who is most attractable through the use of E-Recruitment?Pytlik, Leoni; Thielsch, Meinald T.; Beidernikl, Gerd; Kanning, Uwe P.

RT-2: Round Table 2Chair: Frank Lüttschwager, Jana Diesner

Data Collection online: Can do, must (not) do, Should doDiesner, Jana; Andera Gadeib; Frank Lüttschwager; Laetitia Sassinot-Uny

S6-Society: Social Web & Civil Society 6Chair: Prof. Dr. Martin Welker

Value Discourse – Socio-political Impact of Islamic WebsitesInan, Alev

Relevance Of Health-Related Online-Information In Offline- And Online-SamplesStetina, Birgit U.; McElheney, Julia; Lehenbauer, Mario; Hinterberger, Elisabeth; Pintzinger, Nina; Kryspin-Exner, Ilse

Quality of advertising evaluation panels: key success factorsVogel, Frank; Oliver, Kern

S1-Exp: Experiments OnlineChair: Dr. Lieselotte Stalzer

Results from 6 Independent Web Experiments Comparing Visual Analogue Scales with Categorical ScalesFunke, Frederik; Reips, Ulf-Dietrich

Visualisation and Evaluation of Concepts of Sustainable Housing - a Web based Descrete Choice Experiment on Private Home Buyers Preferences in GermanyRid, Wolfgang

RT-1: Round Table 1Chair: Andreas Schmitz

Classifying Dyadic Interactions -The example of a virtual marriage marketSchmitz, Andreas; Skopek, Jan; Blossfeld, Hans-Peter

LunchLunch & Exhibition

S6-DataCol: Data Collection Using the Internet 6Chair: Dr. Wolfgang Neubarth

Human-Survey Interaction: Usability and Nonresponse in Online SurveysKaczmirek, Lars

Generic or Project-Specific Mail? – The Influence of Invitationson Response Behaviour in the course of Online SurveysSchroll, Sorreen

The Remote Testing ApproachPoinstingl, Herbert

S8-Society: Social Web & Civil Society 8Chair: Prof. Dr. Bernard Batinic

Social Capital in German Social Networking SitesLeiner, Dominik Johannes; Hohlfeld, Ralf; Quiring, OliverPsychological Needs, Online Activities and Internet Usage StylesCypryanska, Marzena; Krejtz, Krzysztof; Krejtz, Iza

Community in Community Informatics: An Evasive ConceptLeaning, Marcus; Averweg, Udo Richard

Time Program Time Program