Your SEO Checklist as a Content Marketer

Everyone in the digital marketing circle is talking about the importance

of creating content that is valuable so that you can improve your

visibility online. Now is the best time for content marketers to find

ways to get noticed by setting themselves apart from all the noise.

The following checklist designed by expert providers of SEO services

Leeds help marketers identify specific tasks required to create valuable

content that works.

- Understanding how your Users are Searching

A good content strategy starts and ends with the user in your mind.

While your final goal is to improve your sales, the most effective way to

achieve this is by making sure that your users are taken into account

during every phase of developing a strategy.

Take into account their online behaviors, expectations and interests.

This will help you develop stronger content which appeals to your

audience and compels them to interact with your brand.

- Analyze existing information from owned assets such as search

and social. This will help you identify user trends in the form of

popular content, demographic information and rate of sharing

and engagement.

- Take into account the nature of the content that currently

appears when you search for your primary keywords. Assess what

kind of content from your competition is being showcased to your

users when you search for all related keywords.

- Analyze content strategies that are adopted by your competition

to understand what your audience is looking for. Identify factors

that users expect from your business.

- Use this information to create stories by identifying the right

trends, interests and behaviors. This will help you create personas

that are relevant to specific audience segments.

Optimizing for your Users

As already established, your content needs to be created around the

interests of your audience. This helps in providing more value, attract

more followings and acquire quality leads. All of this in addition to

achieving high search rankings for your keyword targeted audience.

- Find ways to identify how your posts can offer value to your

audience. You can choose to do so by taking an educational

approach or by taking an approach to create entertaining content

that is worth sharing.

- Improve your credibility and authority by supporting your ideas

that come with references validate by external sources.

- Increase exposure by building content around topics and

keywords that your audience is currently using to search your

offerings online.

- The idea is to make sure that your content is “human” and easy to

digest. Make sure that it is appropriate for your target audience.

- Find ways to identify a specific tone and voice for your brand on

specific channels. This will help create unique content which helps

contribute to your overall strategy.

Experts of SEO Leeds recommend that marketers find ways to explore

different mediums and delivery channels for their content. This will

help identify effective platforms that deliver high levels of engagement.

Take into account the features and limitations of mobile content

marketing in mind when designing your content. This will help you

reach out to a wider audience in the long run.

Get more info on: SEO Services Leeds & SEO Leeds