technical seo audit checklist
TRANSCRIPT
![Page 1: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/1.jpg)
Technical Audit Checklist
![Page 2: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/2.jpg)
![Page 4: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/4.jpg)
STEP 1
Crawl
![Page 5: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/5.jpg)
Check site can be crawled & is indexed
Screaming Frog
Use a crawling tool:
• Screaming Frog • Deepcrawl • Linkdex • Rob Hammond • BeamUsUp
![Page 6: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/6.jpg)
Check use of Robots
Robots.txt
Robots Meta
X-Robots-Tag
![Page 8: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/8.jpg)
Eliminate Redirects and Broken Links
Identify response codes: • 301 • 302 • 403 • 404 • 500
Update links or remove
![Page 9: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/9.jpg)
Complete additional checks on site integrity
Canonisation Does the site use the canonical tag? Check across www and non-www Check Site Speed
Review all outbound links
Check G.A Crawl Errors and Stats
Remove all junk from Source code
![Page 10: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/10.jpg)
STEP 3
De-Dupe
![Page 11: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/11.jpg)
Check for all forms of duplicate content
Check for dupe titles & headings Use Copyscape to identify any dupe domains/scraped content. Utilise Pagination on site for related pages.
![Page 13: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/13.jpg)
Optimise on page content
Map keywords to pages
Titles, Meta, Alt Text
Check URL Structure
![Page 15: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/15.jpg)
Increase ‘shareability’ of pages
![Page 16: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/16.jpg)
Mark-Up pages for rich snippets
![Page 17: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/17.jpg)
STEP 6
Repeat
![Page 18: Technical SEO Audit Checklist](https://reader033.vdocuments.site/reader033/viewer/2022042507/55a205a91a28abe9648b4691/html5/thumbnails/18.jpg)
Download the Checklist
http://www.themediaflow.com/tools