quick technical seo audit checklist - peter handley brighton seo april 2014
DESCRIPTION
Slides to Peter Handley's SEO Technical Audit Checklist from Brighton SEO 2014TRANSCRIPT
IS ME PETE?
Client Strategy Director @theMediaFlow
Responsible for technical strategy and delivery
@ismepete #brightonseo
QuickChecklist
1. Crawl
Check site can be crawled & is indexed
Use a crawling tool
SEO Spider is by far my personal favourite
Other crawlers I’ve used include:
Robots.txt
Robots Meta
X-Robots-Tag
Robots
Checksite:
Search
2. Integrity
Source: http://www.flickr.com/photos/kruemi/4227492449/
Source: http://www.flickr.com/photos/margin/115393654/
Eliminate Internal Redirects & Broken Links
301s/302s/404s/403s/500s
…whatever, update to correct destinations!
Check
WWW versus non-WWW
Canonical tagging
Source: http://www.flickr.com/photos/anxiousnut/5389243033/
Source: http://www.flickr.com/photos/goofygouda/5196610171/
Use UA Switcher as Googlebot
Look for signs of hack (inserted spam links etc)
G’bot gets a better G interface?
Check Crawl Errors &Stats
Look for Spikes
Use spider to check for
analytics code
Source:
http://www.flickr.com/photos/7337467@N04/2863771853/
3. De-Dupe
Find dupe domains &
scraped content
Check site for duplicate Title, Description & h1 use
Source: http://www.flickr.com/photos/stewart/461099066/
4. Optimise
Source:
http://www.flickr.com/photos/9266894@N02/2641114425/
Source: http://www.flickr.com/photos/stuttermonkey/41579924/
Review Internal Linking and Information Architecture
Home CategoryAnchor Text
Source: http://www.flickr.com/photos/zigazou76/5809274263/
Source:
http://www.flickr.com/photos/46502565@N05/4735798052/
Describe image:<img alt="Scary shark is coming to eat me!" src="">
5. Refine
Source: http://www.flickr.com/photos/herselfsphotos/485890032/
Source: http://www.flickr.com/photos/ben_grey/4582294721/
Source: http://www.flickr.com/photos/borkurdotnet/691053039/
Go Back!
…and do it all again
…until everything is perfect!
6. Repeat
Source:
http://www.flickr.com/photos/20462444@N00/288232991/
THANKSFOR LISTENING
Download the checklistwww.themediaflow.com/2014/04/technical-checklist
Let me
know if
you have
questions!
@ismepete +44(0)1256 [email protected] www.themediaflow.com