data studio brighton seo apr 2017 - 16 x 9
TRANSCRIPT
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Al WightmanSo What Analytics
How Google Data Studio can help me?
@alwightman http://www.slideshare.net/alwightman
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Reporting: The Manual WayODDS & SODS
DATA ANALYTIC S DATA
ECOMMERCE , BUSINESS,
OPERATION DATA
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Reporting: The Automated Way
ODDS & SODS DATA ANALYTIC S
DATA
ECOMMERCE , BUSINESS,
OPERATION DATA
VLOOKUPS/CELL REFERENCES
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Reporting: The Analyst WayODDS & SODS
DATA ANALYTIC S DATA
ECOMMERCE , BUSINESS,
OPERATION DATA
D IG ITAL ANALYST
DATA SC IENTIST
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Reporting: The Data Studio Way
ANALYT IC S DATA
ECOMMERCE , BUSINESS,
OPERATION DATA
D IG ITAL ANALYST
DATA SC IENTIST
ODDS & SODS DATA
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What Is Data Studio?
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“Google Data Studio (beta) turns your data into
informative dashboards and reports that are easy to
read, easy to share, and fully customizable.”
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Connecting To Data Sources
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Visualisation
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Why Data Studio?
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It’s Free!Google Account for accessUnlimited UsersUnlimited Reports(5 report limit for standard users removed Feb 2017)
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Shallow Learning Curve
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Sharing Data
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CASE WHEN REGEXP_MATCH(Default Channel Grouping, "Email") THEN "Email" WHEN REGEXP_MATCH(Campaign, ".* PLA .*") THEN "PLA" WHEN REGEXP_MATCH(Campaign, ".*(B|b)rand.*") THEN "Branded Paid Search" WHEN REGEXP_MATCH(Default Channel Grouping, "Paid Search") THEN "Non-Branded Paid Search" WHEN REGEXP_MATCH(Default Channel Grouping, "Affiliates") THEN "Affiliates" WHEN REGEXP_MATCH(Default Channel Grouping, "Organic Search") THEN "Organic Search" WHEN REGEXP_MATCH(Ad Content, "Advert") THEN "Social Paid" WHEN REGEXP_MATCH(Default Channel Grouping, "Social") THEN "Social Organic" WHEN REGEXP_MATCH(Default Channel Grouping, "Direct") THEN "Direct" WHEN REGEXP_MATCH(Default Channel Grouping, "Display") THEN "Display" WHEN REGEXP_MATCH(Default Channel Grouping, "Referral") THEN "Referral" WHEN REGEXP_MATCH(Default Channel Grouping, ".*Other.*") THEN "(Other)" END
Data Transformation
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Self Service & Customisation
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Merging Data Sources
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Case Study: Manual ReportingTARGETS/
MEDIA SPEND DATA
SESSION,MEDIA AND TRANSACTION
DATA
NEW AND EX IST ING
CUSTOMER TRANSACTIONS
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Case Study: Channel ReportingBrief:-Automated Channel Report-Custom Channel Buckets-Media Spend -Targets vs. Actuals -Cost per sale, acquisition & retained-Various reporting periods-Up to 2 years lookback
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Case Study: Channel ReportingObjective:Generate greater understanding of channel performance amongst the whole marketing team
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Case Study: Automated ReportingTARGETS/
MEDIA SPEND DATA
SESSION,MEDIA AND TRANSACTION
DATA
NEW AND EX IST ING
CUSTOMER TRANSACTIONS
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5 Takeaway Thoughts
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AL WIGHTMANMEASUREFEST 2016
“Data Studio will become your default
digital marketing reporting tool”
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Effective Data Sharing
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Breaking down of data silos
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Business (not tool) Focused
Digital Analyst
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Business (not tool) Focused
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@[email protected]://www.slideshare.net/alwightman
Thanks for listeningAl Wightman - CEO, So What Analytics