your nifty guide to local search, seo, and ppc in 2018 · backlink focus over a year+ . backlink...
TRANSCRIPT
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Your Nifty Guide to Local Search, SEO, and PPC in 2018
Mike RamseyPresidentNiftyLaw
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Your 2018 nifty guide to
What ’s happening
in the world of
Local, SEO,
& PPC
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@MikeRamsey
Remember
This?
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Major Local Updates
July 22
2014
Sept 1
2016
Aug 22
2017
Aug 7
2015
3
Jun 26
2016
AD
Added
Organic
Ranking
Factors
Cut
listings
From
7 to 3
Ads Appear
in local
results
Proximity
Of Searcher
And Filtering
Of nearby Biz
Loosening
Of proximity
filters
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4 Paid Ads
3 Local
Organic
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Local Ad
3 Local
Organic?
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Search for
”Personal Injury Lawyer”
With Location set to
“Boise, Idaho”
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Search for
”Boise Personal
Injury Lawyer”
With Location set to
“Boise, Idaho”
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Search for
”Personal Injury Lawyer”
With Location set to
“Meridian, Idaho”
3 Miles from Boise
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Search for
”Boise
Personal Injury Lawyer”
With Location set to
“Meridian, Idaho”
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It’s kindaPersonalized.
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Website+Content
Links+Shares
Local Listings
Reviews+
Feedback
Pillars of Local Rankings
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Website+Content
Links+Shares
Local Listings
Reviews+
Feedback
Pillars of Local Rankings
Engagement
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Start With
Google My Business
Step One
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Google.com/business
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25%Of Top ranking Law Firms
have the location or key
term in their business title
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FightingSpam can be the best way to
move up 1-3 spots on the map
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bit.ly/urlbuilder
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6%Of top ranking law firms are
using Google Posts.
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via Joel Headley
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New Q&A Feature is
Extremely visible
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28%Of top ranking law firms
have Google Questions.
10%Only
were answered
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Contact @GoogleSmallBiz
on twitter
Reach out on Facebook
Facebook.com/GoogleMyBusiness
bit.ly/mybizchat
For Google Chat/Phone
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Make reviews
part of your
customer
experience.
Ste
p T
wo
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On Google. That 64% more than in
2016
28 reviewsTop Ranking Firms averaged
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7 Yelp Reviews
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12 Avvo Reviews
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14 Facebook
Reviews
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83% Nifty Clients were “Too Busy” to
effectively gather reviews and
want help.
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1Where do
you want
reviews
from your
customers?
Nifty study
Industry Specific
Yelp
2
3
4
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78% Only want reviews
if they are 5 stars.
Nifty study @MikeRamsey
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Having lower than 3 star rating is the deal breaker
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in order.Get your website
Step Three
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bit.ly/local-landing
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Combine three small
local pages to one
2033 word page./Car-accident-lawyer/
/premise-liability/
/Motorcycle-accident-lawyer/
-into-
/personal-injury-lawyer/
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Term: “location” Car Accident Lawyer
+10
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Term: “Location” Personal Injury Lawyer
+6
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Switching to Calendly Appointment Booking
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Ste
p F
ou
rGet local or industry
LinksA lot of them. Like, loads.
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2803 Average backlinks from Moz.
+37% from 2016
Nifty study @MikeRamsey
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Backlink focus over a year+
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Backlink focus over a year+
19 Calls/month- 2016
99 Calls/month- 2018
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Identify
Local
AudienceCreate
Goals
& Rules
Audit
& Analyze
Develop
TacticsCreate
Calendar
Launch
+
Promote
Measure
&
Report
Refine
& Repeat
Local Content
Strategy
bit.ly/localawesome
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bit.ly/LocalLinkBuilding
+ tons of link ideas +
Caps Matter
![Page 65: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/65.jpg)
Ste
p F
ive
You gotta start
Paying for it.
![Page 66: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/66.jpg)
50%+ clicks
To Paid Ads. WTF.
![Page 67: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/67.jpg)
![Page 68: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/68.jpg)
82% Of Search Results had local pack
Ads
Nifty study @MikeRamsey
![Page 69: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/69.jpg)
96% Of Nifty PPC Clients have
confirmed local pack ads.
@MikeRamsey
![Page 70: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/70.jpg)
@MikeRamsey
![Page 71: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/71.jpg)
Social Ads
![Page 72: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/72.jpg)
Social Ads
![Page 73: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/73.jpg)
Social Ads
![Page 74: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/74.jpg)
Step 1. Local Listings
-Create/Manage Google My Business
-Claim listings at bit.ly/niftylist
Step 2. Reviews-Use GetFiveStars.com
Step 3. Website-Expand content
-Study local landing page research Step 4. Links-Create better content
-bit.ly/LocalLinkBuilding
Steps to Local Success
-Make Reviews part of experience
Step 5. Start Paying-Set up Local Extensions.
-Test on mobile with mobilemoxi
![Page 75: Your Nifty Guide to Local Search, SEO, and PPC in 2018 · Backlink focus over a year+ . Backlink focus over a year+ 19 Calls/month- 2016 99 Calls/month- 2018 . Identify Local Audience](https://reader034.vdocuments.site/reader034/viewer/2022042101/5e7e5caf72b3345d4a66e11f/html5/thumbnails/75.jpg)
Mike Ramsey
Follow Me on Twitter @MikeRamseyVisit NiftyLaw.com