the power of backlink discovery
TRANSCRIPT
The Power of Backlink DiscoveryNatalie Wright Freelance Search Engine Strategist
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Relevant + Authoritative +
Bring Traffic
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Backlink Discovery & Monitoring
★ Identify link building opportunities
★ Determine ROI
★ Keep an eye on bad links
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Link Building
Link Discovery and Monitoring
ROI Opportunities
Crisis
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Majestic
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#1: Opportunities
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tl;dr
Backlink discovery can help you to
identify qualified link opportunities.
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#2: Return on Investment
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tl;dr
Backlink discovery can help you to
determine ROI and adapt link building
strategy.
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#3: Bad Links
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Penguin
First released April 2012, impacting 3.1% of
overall queries. Last updated in October 2014.
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Irrelevant + Low Authority +
Exact Match Anchor Text
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tl;dr
Backlink discovery can help you prioritise SEO
tasks so you’re always doing what’s best for the
client first + be proactive not reactive with links
+ can even help you improve rankings.
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Summary
Backlink discovery and monitoring helps you make
more informed decisions when it comes to link
building opportunities, determine link building ROI and
adapt strategy, and helps you maintain a healthy
backlink profile. Checklist @ www.digitaldabbler.co.uk
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Fanx!
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Natalie Wright Freelance Search Engine Strategist