your gateway to the world’s fastest … naicker, director, chopper technology where do they come...
TRANSCRIPT
MEET RETAILERS, DISTIBUTORS, ENTREPRENEURS & WHOLESALERS FROM ACROSS AFRICA
YOUR GATEWAY TO THE WORLD’S FASTEST GROWING RETAIL MARKET
JOIN 400 EXHIBITORS FROM OVER 25 COUNTRIES
www.saitexafrica.com
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One of Africa’s largest and most
well-established trade exhibitions, SAITEX
is now entering its 23rd successful year
as the key annual product sourcing
opportunity for the entire continent’s
retail and trade industry.
Africa already represents a huge
opportunity for international and local
product suppliers as it approaches a
one trillion dollar annual marketplace
with over a billion consumers and a fast
growing middle class with increasingly
diverse tastes. However, despite the
impressive scale and rate of growth
of this market, distribution channels to
major retailers and more informal trade
networks can be difficult to access.
SAITEX was created for this reason: to
provide direct access where hundreds of
suppliers can meet with the thousands of
retailers and importers from across Africa.
“We see South Africa as our gateway to the rest of Africa. SAITEX is extremely important for us and is a way to make business links with not only South Africa, which is our biggest trade partner on the continent, but also other countries represented here.”His Excellency John C. Chen, Taiwanese Ambassador to RSA
IMPORTERDISTRIBUTOR /
AGENT WHOLESALERRETAILER
South Africa alone imported
over US$100 billion in merchandise
during 2015
WELCOME to the largest product sourcing expo in Africa
Co-located with:
Africa’s Big 7 is the continent’s premier
annual meeting place for the food
and drink industry, where buyers and
distributors from across this diverse and
booming market come to source new
ingredients, finished products, processing,
packaging and logistics solutions.
The Hotel Show will take place in Africa
for the first time in 2017, alongside
AB7 and SAITEX. This internationally
recognised tradeshow is attended by a
large audience of senior professionals
from hotels, restaurants, bars, cafes and
catering companies, bringing even more
buyers to your stand at SAITEX.
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Now home to well over a billion people
and an estimated 350 million middle-
class consumers, Africa has one of the
world’s largest and fastest developing
retail markets in the world.
Total African retail market size is now well over
US$800 billion and South Africa alone had
over US$50 billion sales during 2015, growing
at an average of 4% each year since 2010.
SAITEX provides the most important meeting
place for international product suppliers and
buyers sourcing products.
One of the greatest challenges faced by
retail goods suppliers looking to access
Africa’s growing retail economy is in
finding effective and reliable distribution
channels. Traditional retail distribution
and outlet networks are often complex,
informal and many potential suppliers
struggle to negotiate them on their own.
Serious retailers are aware of this issue
and are highly motivated to find new
products and suppliers to meet their need
to diversify and update their offerings.
SAITEX attracts over 14,000 trade
professionals as a result, allowing you
to meet senior buyers and decision
makers from the following categories:
Retail sales growth by type:
5.4% FURNITURE &
HOUSEHOLD GOODS
6.7% HEALTH &
PERSONAL CARE
12.9% FOOD &
BEVERAGE
2.4% ELECTRONICS &
APPLIANCES
10.2% TEXTILES,CLOTHING
& ACCESSORIES
2.7% HARDWARE & BUILDING
MATERIALS
10.9% GENERAL
MERCHANDISE
“We have sold everything on our stand during the first two days of the exhibition and have also found a potential distributor for our products in South Africa.”Xiao Li, Sales ManagerSSC Super Champion Machinery
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03 04Africa is becoming one of the world’s biggest retail markets
Who Visits?
AGENTS
ENTREPRENEURS
RETAILERS
IMPORTERS
DISTRIBUTORS
CHAIN STORES WHOLESALERS
PRODUCT MANUFACTURERS
SUPERMARKETS/ HYPERMARKETS
“Effective distribution is the single most important determinant of success in African consumer markets.” McKinsey & Company, “Winning in Africa’s consumer market”, 2015
Connecting buyers:
ChinaTaiwan
Vietnam
SwazilandMauritius
India
Bangladesh
PakistanTurkey
Ukraine
UAE
UK
South Africa
Namibia
BotswanaBrazilChile
2016’s event saw over 400 exhibitors
travel to Johannesburg from more than
25 countries.
SAITEX is remarkable for the incredible
range of different products that are
exhibited and find distribution into the
African market.
Consumer Electronics | Home Appliances | Toys
| Gadgets | Homewares | Household | Lighting
| Fashion | Jewellery and Accessories | Giftware
| Garden & Horticulture | Outdoor Furniture and
Furnishing | Diy & Home Improvement | Building
Supplies | Hardware | Tooling | Medical | Beauty
| Fragrances | Auto & Machinery | Office | Retail &
Instore Solutions | Brands of China
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Who exhibits at SAITEX?
“SAITEX is an incredible platform for generating interest in our product. We have made contact with at least 13 potential distributors in countries that include Lesotho, Nigeria, Botswana and Malawi.”Vani Naicker, Director, Chopper Technology
Where do they come from?
Fashion Highway
Gadget Corner
TradeBuzz
LIVE DEBATE ON TRENDS AND OPPORTUNITIES
Buyers Club
FOR SENIOR BUYERS AND DECISION MAKERS
FIND OUT ABOUT LATEST GADGETS AND GIZMOS
SEE THE LATEST COLOURS AND TRENDS
Trade Exchange
GET UP TO DATE IMPORT AND EXPORT INFORMATION
& OPPORTUNITIES
Exciting new features for 2017
SAITEX is attended by a huge network of
African product importers, agents and
distributors and the informal, mid and large
scale retailers / wholesalers that they supply.
These retailers and wholesalers come to
SAITEX from across the continent.
South Africa itself has a very well-developed,
affluent market and many of Africa’s largest
retail groups have headquarters there – huge
players like Shoprite Holdings, Massmart
Holdings, Pick n Pay Stores, The SPAR Group
and Woolworths Holdings.
SAITEX also offers the opportunity for major
African retailers of everything from clothing
to home furnishings to electronics to building
materials to source new lines for the coming
year – companies like The Foschini Group,
Mr Price Group, Clicks Group, JD Group,
Truworths International, Lewis Group, OK
Zimbabwe and Iliad Africa all have major
buying and distribution operations within
close range of the event.
No other tradeshow in Africa gives suppliers
the chance to meet buyers and distributors
from all levels of the continent’s complex,
rapidly expanding retail market.
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Over the 23 years that SAITEX has been
bringing buyers and sellers together in this
market, we’ve built an unrivalled database
of buying and procurement specialists and
created longstanding partnerships with key
industry organisations.
SAITEX’s annual marketing campaign now
reaches senior buyers across the entire
African F&B ecosystem, from multinational
wholesalers and retailers down to niche
importers and distributors.
No other event has such trust in the
marketplace and no other event can be
relied upon to deliver the decision-makers
and buyers that you most want to meet.
Your ROI is our top priority.
SOUTH AFRICA IMPORTS GOODS FROM ACROSS THE WORLD…
JOHANNESBURG IS THE MAIN IMPORT AND DISTRIBUTION HUB FOR SOUTH AFRICA…
AND THE MAIN DISTRIBUTION AND EXPORT HUB FOR THE REST OF THE CONTINENT.
TOTAL AFRICAN RETAIL MARKET
SIZE IS NOW WELL OVER US$800
BILLION
US$800billion
AFRICA’S TOP 25 RETAILERS EARN
OVER US$45 BILLION IN REVENUE
21 OF THESE TOP 25 RETAILERS ARE
HEADQUARTERED IN SOUTHERN
AFRICA
EACH HAVE OPERATIONS IN
AN AVERAGE OF 5.3 OTHER KEY
MARKETS
1st: China | 2nd: USA | 3rd: Germany | 4th: Namibia
5th: Botswana | 6th: Japan | 7th: India | 8th: UK
9th: Belgium | 10th: Zambia | 11th: Mozambique
12th: Netherlands | 13th: Zimbabwe | 14th: Hong Kong
15th: Swaziland | 16th: UAE | 17th: Italy | 18th: Lesotho
19th: South Korea | 20th: Spain
Shoprite Holdings Rex TruformWoolworths
Holdings LtdSpar
AVI Ltd
Iliad AfricaLtd
Choppies Enterprises
Ltd
JD Group
Meikles Ltd Pick n Pay Stores Ltd
Clicks Group Ltd
Label’Vie SA
Mr Price Group Ltd
Sefalana Holding
Company Ltd
Furnmart Ltd
Lewis Group Ltd
OK Zimbabwe
Ltd
Truworths International
Ltd
Zambeef Products
Uchumi
Edcon-Edgars
The Foschini Group
Massmart Holdings
Ltd
PZ Cussons
Nigeria Plc
Magasin Général
A comprehensive marketing campaign
AUDIENCE REACH THROUGH ONLINE
ADVERTISING
EMAILS SENT IN 2016 TO KEY INDUSTRY
CONTACTS
SMS INVITATIONS
2.6million
280thousand
20thousand+
SAITEX is held in Africa’s trade capital
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SOUTH AFRICA IMPORTS FROM:
11th: Angola
12th: Tanzania
13th: Morocco
14th: Malawi
15th: Ghana
16th: Uganda
17th: Madagascar
18th: Egypt
19th: Senegal
20th: Algeria
1st: Namibia
2nd: Botswana
3rd: Zambia
4th: Mozambique
5th: Zimbabwe
6th: Swaziland
7th: Lesotho
8th: DR Congo
9th: Nigeria
10th: Kenya
SOUTH AFRICA EXPORTS TO:
TRADE PUBLICATION
PARTNERS
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A Business CentreJohannesburg and Gauteng
Province – The capital of Africa’s
food and drink industry
Gauteng Province covers only
1.4% of South Africa’s landmass
but contributes over a third of the
national economy and an amazing
7% - 10% of the entire continent’s GDP.
With world-class road, rail and air
networks, the province operates as
the main national distribution hub
and a trading gateway into Sub
Saharan Africa.
Its capital, Johannesburg, is also the
economic capital of the country and
its biggest city, a single metropolitan
municipality of over 1,645 square
kilometres and a population of
around 9 million.
The province is highly urbanised and
industrialised, with all serious product
distributors and around half of all
food and beverage manufacturers
and processors based there.
A Leisure DestinationSouth African hospitality extends far beyond its amazing
food and beverage
THE CRADLE
OF HUMANKIND
www.thecradleofhumankind.net
This UNESCO World Heritage site
contains a complex of fossil-bearing
limestone caves which hold the
world’s richest archaeological
record of the stages in the evolution
of humankind over the past four
million years.
JOHANNESBURG
or “Jozi” as it’s informally known –
is more than just the economic
and distribution capital of the
country and the nucleus of
the food and drink industry. A
modern, well run city with great
infrastructure and a friendly and
outgoing nature. You may wish
to factor an extra day or two into
your visit to AB7 to enjoy these
and get to know the local culture
a little better.PILANESBERG
GAME RESERVE
www.pilanesbergnationalpark.org
Set within the crater of a long
extinct volcano and resting within
the transition zone between the
dry Kalahari and wetter Lowveld
vegetation, (or “bushveld”), the
reserve is populated with an
unique combination of mammals,
birds and vegetation.
THE KRUGER
NATIONAL PARK
www.krugerpark.co.za
One of the largest game
reserves in Africa, one of the
most spectacular national parks
in the world and South Africa’s
most exciting safari destination.
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Denise Sewchurn, Exhibitions Sales Manager
T: +27 (0) 11 783 7250 E: [email protected]
Gary Wright, PR & Communications T: +27 (0) 11 783 7250
Saki Magoxo, Marketing Coordinator
T: +27 (0) 11 783 7250 E: [email protected]
David Ross, Programme Director
T: +971 4445 3623 E: [email protected]
Contact Us:
Partners:
Supporters:
SAITEX INTERNATIONAL 2017 RATESFloor Space only $ 386/m²
Package Stand $ 450/m²
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