your future in a flat world based on thomas friedman’s the world is flat w2.3 ms. therese strutner...

YOUR FUTURE IN A FLAT WORLDBased on Thomas Friedman’s THE WORLD IS FLAT

W2.3

Ms. Therese Strutner & Sarah Browne/AP History December 2005

Your Future in A Flat World

YOUR FUTURE IN A FLAT WORLD

Perceptual Mind Map Clip: Thomas Friedman/Jon Stewart

Show Globalization 1.0, 2.0, 3.0 The Ten Forces That Flattened The

World 11/9/89 8/9/95 Work Flow Software Open-Sourcing Outsourcing Offshoring Supply-Chaining Insourcing In-forming The Steroids

The Triple Convergence The Untouchables: Fungible versus

Non Fungible Special workers Specialized workers Anchored workers Really Adaptable

The ‘Design Your Future For The Flat World’ Contest


Why The World Is Flat

Thomas Friedman explains: “I was in India interviewing Nandan

Nilekani at Infosys and he says to me: Tom, the playing field is being leveled. Indians and Chinese were going to complete for work like never before, and Americans weren’t ready. I kept chewing over that phrase – the playing field is being leveled – and then it hit me: Holy mackerel, the world is becoming flat. Several technological and political forces have converged, and that has produced a global, Web-enabled playing field that allows for multiple forms of collaboration without regard to geography or distance – or soon, even language.”


The Three Great Eras of Globalization

Globalization 1.0 Began around 1492, when Columbus set sail,

opening trade between the Old World and the New World

Lasted until around 1800 Shrank the world from size large to size

medium Was about countries and muscles – the key

change agent was brawn – how much muscle, horsepower, windpower, and later, steam power, your country had and how creatively it was used

Countries and governments – often inspired by religion or imperialism or both – led the way in breaking down walls and knitting the world together, driving global integration.

Globalization 2.0 Lasted roughly from 1800 to 2000,

interrupted by the Great Depression & World Wars I and II.

Shrank the world from a size medium to a size small

The key agent of change was multinational companies that went global for markets and labor

Powered first by falling transportation costs and later by the falling telecommunication costs –telegraph, telephone, PC, satellites, fiber-optic cable and early versions of the Web


The Three Great Eras of Globalization

Globalization 3.0 Ta-da! Where we are today Our world shrinks from a size small to a

size tiny, with a flattened playing field The dynamic force in 3.0 is the newfound

power for individuals to collaborate and compete globally

The lever that is empowering individuals to go global so seamlessly and easily is not horsepower or hardware, but software – in tandem with a global fiber-optic network that has made us all next-door neighbors.

Another major difference is that 1.0 and 2.0 were driven primarily by European and American individuals and businesses. Going forward this will be less and less true. 3.0 makes it possible for many more people –billions of them from China, India and the former Soviet Empire -- to plug and play. Everybody can have Google in their pocket. In fact, only a third of Google’s searches come from within the US – and increasingly, the primary source of its ad revenues are global, rather than domestic.


So How The Heck Did This Happen?The Ten Forces That Flattened The World.

11/9/89: The Fall of the Berlin Wall

While most of you were busy being born or learning to crawl, the wall crumbled, tilting the worldwide balance of power toward democracies and free markets. Within two years, there was no one to prop up autocratic regimes in Asia, the Middle East, Africa or Latin America. It was now possible once again to have a truly global view of the world.

8/9/95: The Netscape IPO

When Netscape went public from the seeds of Mosaic, it not only unleashed a major investment in fiber-optic cables but it brought the Internet to everybody, including Grandma. The world went from being a PC-based computing platform to an Internet based platform, wiring the whole world together. Netscape helped guarantee that the Web’s open protocols would not be proprietary.


The Ten Forces That Flattened The World.

Work Flow Software: The Rise of Killer Apps from Paypal to VPNs Killer apps that digitized data, words, music, pictures and revolutionized the workplace and e-commerce. The reason why we can live in Carmel rather than in a high-rise shoebox in NYC.

Open-Sourcing

Self-organizing communities, a la Linux or bloggers, launched a collaborative revolution based on the concept that everyone should have free access to all human knowledge.

Outsourcing

Migrating business functions to India saved money and a third-world economy.

OffshoringContract manufacturing elevated China to economic prominence.


African Proverb, translated into Mandarin, posted on the wall of a Chinese factory:

Every morning in Africa, a gazelle wakes up.

It knows it must run faster than the fastest lion or it will be killed.

Every morning a lion wakes up.

It knows it must outrun the slowest gazelle or it will starve to death.

It doesn’t matter whether you are a lion or a gazelle.

When the sun comes up, you’d better start running.

On December 11, 2001, China formally joined the World Trade Organization, which meant Beijing agreed to follow the same global rules governing imports, exports and foreign investments that most countries of the world were following.

“China is a threat, China is a customer, China is an opportunity.” (Japanese biz consultant)

In August of this year, Yahoo! invested 1 billion dollars in Alibaba.com, a vast Chinese e-commerce company.

The more attractive China makes itself as a base for off-shoring, the more attractive other developed and developing countries competing with it, like Malaysia, Thailand, Brazil, Ireland, Mexico and Vietnam, have to make it themselves.


The Ten Forces That Flattened The World.

Supply-Chaining: Why Wal-Mart Grew Into The World’s Biggest RetailerRobust networks of suppliers, retailers and customers increased business efficiency a la Wal-Mart.

In-SourcingLogistics giants like UPS and Fedex took control of customer supply chains, helping Mom-and-Pops go global. Revolutionary way for small companies to look big.

In-Forming: GooglePower searching allowed everyone to use the Internet as a ‘personal supply chain of knowledge.’

WirelessLike steroids, wireless technologies pumped up collaboration, making it mobile and personal.


The Triple Convergence

Convergence IThe ten flatteners have converged to create a new global playing field for multiple forms of collaboration, collaborating in real-time without regard to geo-distance.

Convergence II

New business behaviors and practices adapt to take advantage of the convergence.

Convergence IIIThree billion+ people who had been frozen out of the playing field and had never been allowed to compete and collaborate before, now converge with the flattening world.

It is this triple convergence – of new players, on a new playing field, developing new processes and habits for horizontal collaboration – that I believe is the most important force shaping global economies and politics in the early 21st century.


Your Future In A Flat World

When I was growing up, my parents told me: “Finish your dinner. People in China and India are starving.”

I tell my daughters: “Finish your homework. People in India and China are starving for your job.”

--Thomas Friedman


The Quiet Crisis: Do Not Be Fooled By The Calm

Compared with the young, energetic Indians and Chinese, too many Americans have gotten too lazy." The numbers gap refers to the fact that we are simply not producing enough engineers and scientists. And the education gap means that U.S. high-tech companies are seeking employees abroad, not just because they can pay them less, but also because they are more skilled and more motivated. In other words, they're not following the money, they're following the brains. Secretary of Education Margaret Spellings

on Tom Friedman’s book

The sky is not falling, nothing horrible is going to happen today. The US is still the leading engine for innovation in the world … But there is a quiet crisis in US science and technology that we have to wake up to. The US today is in a truly global environment , and those competitor countries are not only wide awake, they are running a marathon while we are running sprints. Shirley Jackson, President Rensselaer Polytechnic Institute.

In our global economy, 80 percent of the fastest-growing jobs will require education or training beyond high school. Secretary of Education Spellings

American 18-24 year olds who receive science degrees has fallen to 17th in the world, whereas we ranked 3rd three decades ago. ---NSB Report


The American team, made up of NBA Stars, limped home to a bronze medal after losing to Puerto Rico, Lithuania and Argentina. Previously, the US Olympic basketball team

had only lost one game in the history of the modern Olympics. Remember when America sent only NCAA stars to Olympic basketball events? For a long time, these teams totally dominated. Then they started getting challenged so we sent our pros.

Then they started getting challenged. Because the world keeps learning, the diffusion of knowledge happens faster – coaches in other countries now download American coaching methods, watch NBA games off satellite, study highlight reels off ESPN.

Thanks to the triple convergence, there’s a lot of new raw talent walking onto the NBA courts from all over the world. They go back and play for their own countries in the

Olympic, using skills they learned in America.

The Quiet Crisis: The US Olympic Basketball Team, 2004

“Star for star, the basketball teams from places like Lithuania or Puerto Rico still don’t rank well versus the Americans. But when they play as a team --- when they collaborate better than we do – they are extremely competitive.”

“While the rest of the world was getting better in basketball, more and more NBA players were yawning at the notion of playing in the Olympics.” Sports writer John Feinstein


• Workers like Bill Gates, Michael Jordan, Mick Jagger, Jon Stewart

• Global market for their goods and services

• Command global size pay packages

• Workers like Bill Gates, Michael Jordan, Mick Jagger, Jon Stewart

• Global market for their goods and services

• Command global size pay packages

• Applies to all kinds of knowledge workers from specialized lawyers, brain surgeons, software engineers,

• Skills always in high demand and not fungible

• Applies to all kinds of knowledge workers from specialized lawyers, brain surgeons, software engineers,

• Skills always in high demand and not fungible

• Applies to most Americans, from your hairstylist to your real estate agent

• Must be done in a specific location involving f2f contact with a customer, patient, client or audience

• Generally cannot be digitized – but beware – parts of these jobs are fungible

• Applies to most Americans, from your hairstylist to your real estate agent

• Must be done in a specific location involving f2f contact with a customer, patient, client or audience

• Generally cannot be digitized – but beware – parts of these jobs are fungible

SpecialSpecial SpecializedSpecialized AnchoredAnchored Really Really AdaptableAdaptable

• Must want to constantly acquire new skills, knowledge and expertise that enable the creation of value

• Adaptable people learn new skills when existing skills become fungible

• Knowing how to ‘learn how to learn’

• Must want to constantly acquire new skills, knowledge and expertise that enable the creation of value

• Adaptable people learn new skills when existing skills become fungible

• Knowing how to ‘learn how to learn’

The Untouchables: How Do You Get To Be One?

When the world goes flat, the caste system gets turned upside down. In India ‘untouchables’ may be the lowest social class, but in a flat world, everyone should want to be an untouchable. Untouchables are people whose jobs cannot be outsourced.

Fungible versus Nonfungible

Work that can easily be digitized & transferred to lower-wage locations is fungible. Work that cannot be digitized or easily substituted is nonfungible.


Anchored?

The UnTouchables …

Really Adaptable?

Specialized or Special?


Okay, OKAY. I Get It. So What Can I Do Right Now If I’ve Got To Live in This Flat World?

The Basics Math and Science whizkids – full speed ahead.

Challenge yourselves. Take the toughest classes you can.

Everybody else – even if you don’t love it – learn it! You may discover some parts of the new technological world that you do enjoy.

Fall in love with learning. In a flat world, learning is 24/7.

Thomas Friedman said: “In a flat world, the ability to learn is the most important attribute.”

So figure out how you learn best. Online? Books? Audio?

The Fun Flat Stuff Travel. Anywhere. Everywhere.

Many of the pioneers of the Flat World are just a couple hours north. Take a field trip to Apple, to Yahoo!, to eBay, to Google, to Sun, to Stanford, to Buck’s, home of the IPO.

Live Digital. Go beyond merely hanging with your buddies on MySpace. The world is at your fingertips 24/7. Learn basic programming. Learn basic devices, platforms and protocols – mobile, Xbox, digicams, PDAs, wireless, Linux, Opera, Safari, streaming media, p2p, VOIP. Play with Google Earth, Yahoo! Video Search, design your own radio station via Pandora, listen to world music in Paris via Shoutcast, learn guitar via Olga.net, download sheet music, post your own tunes on Garageband.com, sign up for e-newsletters from newspapers in London, Taiwan and Brazil, visit Yahoo’s frontpages in UK, Spain, Italy and China.

Learn to understand the global economy – buy and sell on eBay!


The ‘Design Your Future For The Flat World’ Contest!

The good news!

If you enter this contest, you are eligible for:

EXTRA CREDITEXTRA CREDIT

FUN DIGITAL PRIZESFUN DIGITAL PRIZESDirections:Directions:

Go back to the mini Perceptual Mind Map you made at the beginning of class and look over the Go back to the mini Perceptual Mind Map you made at the beginning of class and look over the careers/jobs you jotted down as future possibilities and answer the following questions:careers/jobs you jotted down as future possibilities and answer the following questions:

Does your favorite possibility give you a chance to be an Untouchable? Does your favorite possibility give you a chance to be an Untouchable?

Where does it fit within the four Untouchable Categories of Special-Specialized-Anchored-Really Where does it fit within the four Untouchable Categories of Special-Specialized-Anchored-Really Adaptable? Adaptable?

Is your preferred job/career fungible or nonfungible?Is your preferred job/career fungible or nonfungible?

How does what you learned today affect your future career/educational path?How does what you learned today affect your future career/educational path?

Show how this new flat world can create more options for you than before.Show how this new flat world can create more options for you than before.

One Winner will be chosen from each class!

your future in a flat world based on thomas friedman’s the world is flat w2.3 ms. therese strutner...

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