Your Franchise of Choice

Welcome

Market DiversificationPoolwerx has four main streams of income:

1. Mobile Servicing – Pool servicing, sales and installations in the domestic market.

2. Commercial Servicing – High volume, year round agreements with commercial businesses and real estates.

3. Retail Hub – Equipment, chemical and lifestyle product sales to DIY customers.

4. Online – 100% of the revenue from products sold online is passed on to the Franchise Partner, opening up new poolside opportunities.

1. Single-Mobile Owner-Operator

Build your domestic client base

Grow technical skills

Seek commercial real-estate

opportunities

2. Multi-Mobile

Employ trained technician/s

Build on your commercial client base

Expand into all corners of your

territory

3. Retail Hub with Mobile Reach

Establish or acquire a retail hub

Cross promote to mobile and

retail clients

New revenue from retail

lifestyle products

Bring family into the business

4. Multi-Unit Franchisee

Multiple mobile and retail hubs

Retail and technical staff

Multiple marketing areas

Four Growth Tiers in Five YearsPoolwerx encourages our Franchisees to grow and develop their business. Your role will evolve from mobile technician to a multi-hub Franchise.

Some may think I’m a little biased, but I would go as far to say that Poolwerx is the Franchise of choice – in fact I would stake my reputation on it! A confident statement yes, but we are Australasia’s largest pool and spa network with over 240 active Franchise marketing areas, 300 vans and more than 85 retail stores across Australia, New Zealand and more recently, the USA.

We have worked hard on our Franchise model to ensure that each one becomes a success in its own right. The information in this brochure touches on how we can help you to succeed as a Poolwerx Franchisee. So have a read through, let us impress you on paper, and then give us a call to discuss your next steps.

John O’Brien

Career PathsA Poolwerx Franchise is not just a job; it’s a career.

A sophisticated system that enables you to grow within a single marketing area or develop a million dollar business with multiple vehicles, retail stores and marketing areas.

A Complete Support StructurePoolwerx has established systems, training, support and supplier relationships designed to maximise the opportunity for Franchisees to build their own successful business.

Human Resources

Provision of

employment contracts,

job advertisements,

performance

management and more.

Advice on Industrial

Relations and Workplace

Health and Safety issues.

Operations

Poolwerx systems provide

a range of operational

manuals and tools

that facilitate continual

improvement and

efficiency.

Gain access to industry

leading information

management systems

and performance

benchmarks.

Commercial

An in-house team

responsible for building

national relationships

with commercial partners

across Real Estate, Pool

Builders, Insurance,

Strata/Bodies Corporate,

Hospitality and

Institutions.

Poolwerx is the preferred

supplier to many of these

sales verticals.

Marketing

Be part of major national

advertising campaigns

that are designed to

increase brand awareness

and consumer recall.

Gain access to a suite of

adverts, direct mail letters,

scripts and press release

templates.

IT

Whole of business IT

platform that is designed

for the unique elements of

the pool and spa industry

including water test data

integration and mobile

service routing.

Suppliers/Vendors

Strategic partnerships

and group buying power

with leading brands.

Access unique inventory

management programs

that are typically

unavailable to stand alone

operations.

Technical

Always someone to ask

for help and guidance

whether accessed via

an online forum or a call

to the award winning

Technical Support Team.

A robust Road to Market

program where all

products are tested under

tough conditions to ensure

we only sell the best

products to our clients.

High profile website with over 275,000 unique visitors

per annum

Access to unsecured finance with many major banks*

More than 21 years as a leading brand in the personal home service and retail categories

Over $2,000,000 advertising budget providing access to

unique in program sponsorships

Exclusive sponsorship with the Kids Alive Do The Five Program

Access to national clients with venues/facilities in

your territory

High margin Poolwerx branded product range

Strong brand recall, based on a trademarked name and

positioning that resonates with pool owners

Representation on pool and spa industry

association boards

High profile CEO within the business, Franchise and pool

industry media

Centrally managed client contact number with over

20,000 calls per annum

*Inc. Westpac/Bankwest

Brand Strengths

Ongoing Training, Coaching & Mentoring Year round access to an experienced technical resource, Business Development Managers and suppliers/vendors.

Access the collective experience of more than 100 Franchisees through technical forums.

Free access to Winter Workshop program focusing on advanced operations.

Online Training 24/7 for you and your staff.

Regimented annual business planning process, focused on finance, marketing & operations.

Quarterly one on one performance reviews with business development managers.

Monthly business meetings.

Annual convention.

You do not require prior experience in pool and spa management or retail to become a successful Poolwerx Franchisee.

Poolwerx “Pool School” is a comprehensive training program conducted for new Franchisees and staff to provide them with the necessary competencies and skills to operate their business.

Pool School is delivered through a mix of classroom

style and in-field training modules including credits towards Certificate III and Certificate IV in Pool and Spa Service.

Course modules cover technical and business operations, which are then consolidated by in-field training to provide an understanding of all concepts.

Additional training and certification can open up

other revenue opportunities.

No Experience Necessary

InvestmentA Poolwerx Franchise is a ‘turnkey’ investment, which includes training, set up and everything you need to commence trading from day one.

In Australia, a number of reputable financial institutions will lend up to 50% of your requirements on the strength of our brand alone.

Greenfield Marketing Area

You may enter the Poolwerx system at any one of our four business tiers.

Additional marketing areas are available for 50% of the then published Franchise fee.

Pay no further Franchise establishment fees as you build your fleet of vans or a retail hub inside your marketing area.

Royalty

Poolwerx has a structure that reduces as your turnover increases.

Family FriendlyA Poolwerx business is family friendly. Partner involvement can take place at various levels, ranging from part time assistance to full time involvement.

TestimonialIn 2004 we purchased our first Poolwerx Franchise. We looked at several other Franchises at the time.

We chose Poolwerx due to its support; training and reputation within the Franchise industry and to date have not been disappointed. We have found the network of support from not only the Poolwerx Support Centre but also our peers to be of the highest quality and has driven us to succeed in the Poolwerx Company.

We found the Poolwerx model to be unique in all the Franchises that we looked at with the four tiers to success model which has allowed us to work at our own pace and have the tools we needed in the growth of our business.

We have found our time at Poolwerx to be one of great personal achievement and growth and would recommend the business to both people new to business and those with business experience.

Regards,

Blake and Charmian Overduin

Your next step contact us today! Poolwerx Global Support Centre - Australia

10 Camford Street Milton, QLD 4064joinourteam@poolwerx.com

For more information visit www.poolwerx.com

01 02 03 04Contactus

Franchise information

and due diligence (4 weeks)

Business setup and

finance(4 weeks)

Pool School 4 times per year

(4 weeks)

Our community of

Franchise Partners

and their staff,

Franchise support

team, suppliers/

vendors, clients and

all our families.

Our people are our

first priority, our

concern and our

greatest strength.

Add positive energy

to the brand, Share,

support, be resilient

and consistent. Take

responsibility, be

accountable, learn

from mistakes and be

part of the solution.

Look forward and

not back.

Strive to improve

in everything we

do so that we are

always refining our

professionalism, our

brand and ourselves.

It goes to our

innovativeness and

initiative. We strive to

be the best.

Acting with integrity

in our dealings and

showing respect to

each other, property

and the brand.

It’s about being

honest, direct and

trustworthy.

As a family of

entrepreneurial small

business people,

we need to find the

courage to succeed,

to overcome

adversity and to

constantly rekindle

the passion.

Make things happen.

AUS 1800 245 447 NZ 0800 888 031 USA 707 364 1435

Our Awards Top 9 ROI 2006 & 08 – Australian Financial Review Franchisor of the Year 2002 & 04 – Franchise Council of Australia Fast Franchises 2004 - 12 – Business Review Weekly Best State Pool Store 2002, 04, 05, 06, 07 & 08 – SPASA Best State Pool Technician 2004, 05, 06, 08 & 10 – SPASA Franchise Council of Australia Multi-Unit Franchisee - 2012, 2013 & 2015