Your Design Challenge: How might organizations like ours utilize design thinking to engage students?

your job during empathy….

understand someone who in many ways is very unlike yourself.

see the world from someone else’s shoes.

the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another

empathy: what?

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empathy is:

feeling what the other person is feeling.

mirroring their expression, their opinions, and their hopes.

empathy: what?

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to discover people’s explicit and implicit needs so that you can meet them through your design solutions.

empathy: why?

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Henry Ford Academy: Alameda School for Art and Design, San Antonio

How might we design a carry-all for a specific user?

empathy: why?

designers approach empathy . . .

without judgment

with a beginner’s eyes

with curiosity

optimistically

respectfully

empathize: how?

immerse. observe. engage.

empathize: how?

immerse yourself in the situations and experiences your

user has

immerse. observe. engage.

empathize: how?

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observe what your user is doing,how s/he is doing it,

and what prompted the behavior

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to uncover people’s explicit and implicit needs so that you can question them

observe: why?

what is this person (or persons) doing?Notice what is happening both with the person and the context he/she is functioning within.

how are they doing it? pretend you are describing the picture to someone not looking at it.

why are they doing it this way? take a guess. start to form a story. then ask.

what :: how :: why

immerse. observe. engage.

empathize: how?

engage with your users to learn who they are

tell me about the last time you _________?

tell me about an experience you’ve had with _________?

seek stories

how did you feel when _________ happened?

what were you feeling at that moment?

talk about feelings

really? can you tell me why that matters?

say more about that . . . I see . . . do you know why you think that?

follow up with “why?”

before …what attracted them to the experience? …how did they start/enter the experience? during …what as engaging about the experience? after …how did they exit the experience? …what happened to extend the experience?

before, during, after?

tell me more about the _________?

… activity? … environment? … interactions? … objects? … users (people)?

follow with “A E I O U?”

notice non-verbal cues…

don’t be afraid of silences…

listen time > talk time

IntroProjectIntro

Yourself

Build Rapport

Evoke Stories

Explore Emotions

Question Statements

Thank & Wrap-up

anatomy of an interview

sneak peak to the next mode

quotes & defining words

actions & behaviors feelings & emotions

thoughts & beliefs

what you seeyour user, body language, artifacts

what you hear quotes, stories, key words, contradictions

what you feel that your user is feelingemotions, beliefs, confusion

capture your findings

immerse. observe. engage.

and capture.

empathize now

3 Empathy Tasks

1)Observe Extreme Users– what : how : why2)Expert Interview East/West–teacher, designer, administrator3)Intercept Interviews –

A.E.I.O.U

Observe now

expert interview nowGoal: Elicit stories of program offerings and particular activities or moments of high student engagement.

pause now

IntroProjectIntro

Yourself

Build Rapport

Evoke Stories

Explore Emotions

Question Statements

Thank & Wrap-up

anatomy of an interview

intercept interview nowGoal: elicit stories of memorable (positive) learning experiences.

before during after

A E I O U

intercept interview where

Goal: In teams-Meet a person on the street at Wayne State University

intercept interview nowCharles Dershimer734-274-1145

DebiParizek313-720-4699

AaronWilson-Ahlstrom312-533-8570