live green, do good

Your Daily Thread was an award-winning free daily email and website that delivered the inside scoop on living green and doing good to a loyal base of eco-curious, trend-setting women between 2008 and 2011.

We inspired women to lead more environmentally conscious lives by providing a highly-curated selection of ideas, products, shopping, dining and events.

MissionTo deliver highly engaging content, tools and sense of community that empowered women to make the best eco-friendly decisions possible.

To provide solutions for our advertisers with extraordinary service, superior value and unparalleled engagement for their ad units and sponsored content.

Company Purpose

Current Products

Future Products

• Honest and genuine

• Fun and uplifting

• Sweet yet sassy

• Inspirational and aspirational

Brand Voice and Personality

Highly Loyal and Engaged

• 77% Checked out a featured restaurant or store

• 74% Changed a habit or practice

• 72% Switched to a more eco-friendly product

• 59% Attended an event we recommended

Young, Educated, Affluent Demographic

• 87% female

• 61% age of 25-39

• 74% Earned bachelor’s degree or higher

• 64% Earn $50K or more

• 37% Earn $75K or more

User Data and Demographics

Subscriptions and Traffic Numbers

Total organic email subscriptions

• 5K subscriptions

Total organic US website traffic

• 30K unique monthly visitors

Total Output

• +1000 original articles and guides

• +10 original video content pieces

Accolades

Voted “The Best Sustainable Website of the Year” in 2010

Users connected with us across multiple touch points

•3K Facebook fans

•3K Twitter followers

•Early media brand on Pinterest

•Branded YouTube Channel

•Curated gift guides via amazon.com

•Incentivized social media fan growth with free content downloads and relevant giveaways/product deals

Social Media: Facebook, Twitter, Pinterest, YouTube

Pinterest Product Guides

YouTube Partners Collaboration

• Produced original content for Next New Network’s ThreadBanger channel

• “Eco-Curious” videos generated over 500K views

• Locations were provided courtesy of the W Hotel Hollywood’s eco-friendly suite

Videos were edited/directed by Vanessa Crocini and hosted by Tracy Hepler

Green Neighborhood Guides

Produced original content listing green and sustainably minded businesses and organizations across popular neighborhoods in Los Angeles.

Content Syndication Partners

The Huffington Post Bliss Tree

In the Press

A snap shot of press mentions from major media publications.

Event Sponsorships

Your Daily Thread curated eco-friendly lounges for Unique LA, the premiere independent design show in Los Angles.

We worked with sustainable furniture designers and makers to produce “chill zones” and unique DIY workshops.

Launch Party

Your Daily Thread partnered with Helios House and Pink Cloud Events to celebrate our launch party at an eco-friendly gas station with over 250 guests.

Product Evolution

Early iterations of Your Daily Thread: From back of a napkin to full blown product.

The Team that Made this Happen

Original Founders

•Tracy Hepler Founder, editor•Lauren Johanson, founder

Key Contributors

•Alissa Pittenger, creative director & editor•Sara Roderick, managing editor•Danielle Davis, founding editor in chief•Vanessa Crocini, media director & film maker•Sarah McClure, writer

Sarah SheweyConnie Wu

Elena CrevelloCesar GonazalesDrew BaumannJaclyn Mullen Eva Gocochiea

Paige Appel Daniel Mabasa

Amanda MilewskiCandice Russell

Lani TrockChristi

Caroline ScottJoli Selton

Alex SeymourColleen Donnely Krista Kazerowski

Special Thanks to All that Helped Along the Way

Thank you!Made with Love from Tracy Hepler, original co-founder