your brand in person & online - tangelo creative · 2018-07-02 · search engine optimisation...

Your brand in person & online

© tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au

“ A brand is a gut feeling that people have about a company, product, service or individual. It’s what they expect each time they come into contact with your company.”

“ A brand isn’t a logo. It isn’t your colours and it isn’t what you say about yourself.”

What is a brand?


CommunicationIt’s what we say

Branding

ActionIt’s what we do

Interaction It’s how we act towards others

= Expectations & beliefs about what you do

and how well you do it

= BRAND


Conveying your brandExternally & internally

Ou

r Pr

omises • Our Messages • W

hat we Deliver •

• Our Customers • Our

Employees • How w

e Deliver

External Internal


Principles of good branding

Consistent

Recognisable

Unique


Branding examples


• staff understand your company’s values

• consistently portray them

• feel good about working there

Internal branding

“We looked daggy on site.”

“ Now we look like a real company”

“I feel proud of our new

office.”

Your Brand Online


Hosting

Paid advertising

Search Engine Optimisation

Website Analytics& Reporting

Email marketing

Blog / Latest News

Content Strategy

Social Media

WEBSITE

Reasons to review your current brand

Reasons to review your current brand 1. You’re not getting short-listed or being asked to respond to RFQ’s

2. You’re not attracting the staff, talent and/or capital you need

3. You’ve been pigeonholed as something that you and your customers have out-grown

4. Your brand story is wrong or no longer fits

5. The competitive landscape has changed and this is impacting on your growth potential

6. Your customer profile has changed

7. You have a communication problem you’re struggling with

Get in touch and meet our team and experience the difference our specialist background and knowledge will make to your branding and marketing.

Your website = central point of your online presence

Digital Marketing Strategy


• good navigation

• good content

• visually appealing

• quick to load (hosting)

• mobile friendly

• can be found on Google

What makes a good website?

Think about your visitors and the information they want to find.


Good navigation:

• easy to find what you’re looking for

• not too many clicks

• keep main menu to minimum

• not too many drop-downs

• easy to move around site


Good content:

• relevant

• interesting

• up-to-date

• clear messages

• well written

• reflects your brand

• less is more

• prominent calls to action


Visually appealing:

• images

• slider

• clean, uncluttered

• well-organised content

• easy to read


Quick to load:

Hosting

• quality

• local

• secure

• back-ups/updates75%

80%will never return

to a site that is slow to load.

visit a competitor site due to slow loading pages.Up-to-date coding


Mobile-friendly:

• responsive vs.

• mobile-friendly

• affects Google ranking

Test yours on - https://www.google.com.au/webmasters/tools/mobile-friendly/


Getting found:

#1 Your website here

SEO

• keywords

• new content

• good content

• links

• headings & URLs

Google Adwords, Pay Per Click (PPC) & Remarketing

• targeted

• keywords in message

Are you getting results? More contacts? More sales?

Online Ads


Hosting

Paid advertising

Search Engine Optimisation

Website Analytics& Reporting

Email marketing

Blog / Latest News

Content Strategy

Social Media

WEBSITE

Reasons to review your current brand

Reasons to review your current brand 1. You’re not getting short-listed or being asked to respond to RFQ’s

2. You’re not attracting the staff, talent and/or capital you need

3. You’ve been pigeonholed as something that you and your customers have out-grown

4. Your brand story is wrong or no longer fits

5. The competitive landscape has changed and this is impacting on your growth potential

6. Your customer profile has changed

7. You have a communication problem you’re struggling with

Get in touch and meet our team and experience the difference our specialist background and knowledge will make to your branding and marketing.

Digital Marketing StrategyWhat’s left?

always install


• Website technology has changed.

• Users want good experiences.

• Your website is like a company car.

Your brand - must continuously evolve

Contact us for a brand review.

• Adapt to changing market conditions.

• Business expectations = tougher, faster, more responsive. • Branding is

an investment. • A solid brand

builds credibility • You simply

cannot afford to do nothing.

Tangelo can work with you to put the right brand and online strategy in place and keep it fresh.

15 Phillimore Street, Fremantle, WA 6160Email: [email protected]: (08) 9430 4166

Contact Kim D’Alton on (08) 9430 4166 or [email protected] to discuss your brand and digital needs.

tangelocreative.com.au

Check out our Digital Marketing Strategyhttp://www.tangelocreative.com.au/digital/

http://www.tangelocreative.com.au/

your brand in person & online - tangelo creative · 2018-07-02 · search engine optimisation...

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