a unique opportunity for planning to become a thought leader for the business

Business optimization By insight & analytics

objective

to combine forecasting, optimisation and machine learning algorithms to build a planning platform, sat on a fast, cloud-based, contextual, datamart

Why do we need this?

Ops

marketing pricing

Marketing, ops and pricing sme’s discuss and implement strategies,

but there is little data to support how each areas actions

impact the other. Therefore, assumptive impact assessments

are made

Optimal zone best sales zone

low cost zone

A better data model places sme’s into the optimal decision zone

Ops

marketing

pricing

* For illustration purposes only

What is required?

In order to do this, There are 4 key work streams: 1. Data platform Having all your data on a single server makes data decisioning fast

2. forecasting The business need to see how future trends are effected by strategic decisions

3. Optimisation Data would tell us what is the optimal decision within a Workstream, or how a decision conflicts with other initiatives

4. Analytics the forecasting and optimisation models would be viewed through an interactive analytical tool