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@socialabGR, , socialab STR8 STR8 Forward 2013. 4 socialab, slide , #1 twitter .1

15-year old brand 15 young adults. My personal favorite, , : , . overpromise underdeliver.2

IRI, scandata FY 2012 ()No 2 deodorant spray

No 1eau de toilette

No 6shower gel

No 1 after shave lotion

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PROJECT STR8 FORWARD STR8 Forward digital4

360oapproachcontentmarketingThree sixty content marketing5

STR8 FORWARD BIG CELEBRATION ON 30 JUNE 2013CITY RUN AND CITY MARATHON CHALLENGE PEOPLE TO PLAY AND WINSTR8 CREATES BUZZ TO YOUNG COMMUNITY THROUGH BANDS CONTEST AND VIDEOSBUZZ CREATIONCOMPETITIONCELEBRATION

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o broadcast.

broadcast.7

RICH MEDIA EXPERIENCE1PLAY

9LIKE, SHARE

90CONSUME

1 9 90.8

ENGAGEMENT MODEL

BRAND EXPERIENCE9019BUZZSTORIESADVOCACY

1 + 9 = Active Audience90 = Passive Audience 9

WORKSHOW IT media .10

, , , .

30/6 Muzic Fest.11

Branded STR8, .

gamification .12Prigat Smile

, VIPs, .14

STR8 FORWARDWHAT ISDIGITAL PROJECT15

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Website (1st month)65.000 18

Facebook30 Posts

700.000+ Reach

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Facebook Media1,2 . Reach

25 . Impressions

20x Frequency

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uTube

Videos bands concept videos brand 30k views , project 3+ . Views 21

PR Campaign55 Websites

~2,5 .

Muzic Fest22

Game125.000+

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MobileAndroid Facebook Ads for Android mobile apps

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RESULTSGREAT

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see you @ gaziwww.socialab.gr26nullOther32836.195