young canadians in a wired world: online privacy, online publicity
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Online Privacy, Online PublicityFebruary 2014Young Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmarts
Its a Social World
Young Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmarts
In 2013, MediaSmarts conducted a national survey of 5,436 Canadian students, grades 4 through 11, in every province and territory, to explore the role of networked technologies in their lives.
Online Privacy, Online Publicity is the second in a series of reports which draw on the rich data that was collected.
How do young Canadians negotiate their privacy online?
Its a Social World
Young Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsDo you have an account on the following sites? Grade
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4
5
6
7
8
9
10
11
Grade
Twi
er
Club
Penguin
(Gr.
4-6)
Fantage
(Gr.
4-6)
MoshiMonsters
(Gr.
4-6)
PopTropica
(Gr.
4-6)
StarDoll
(Gr.
4-6)
Webkinz
(Gr.
4-6)
(Gr.
7-11)
(Gr.
7-11)
Tumblr
(Gr.
7-11)
Its a Social World
Young Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsFrequency of Privacy-Related Activities: Social Networking Sites
Its a Social World
Young Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsFrequency of Privacy-Related Activities: Twitter
Its a Social World
Young Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmarts
Its a Social World
Young Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsMost students are careful with their contact information such as their home address or email address.
Its a Social World
Young Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsIdentity Play as a Privacy Strategy
Identity PlayYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsGradeProtect your privacyPretend to be older to register on age-restricted websitePost comments on sites448%18%16%551%33%22%650%48%31%743%53%32%843%51%32%948%57%39%1045%61%36%1150%65%36%
Have you ever said you were someone else online to:
Identity PlayYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsDeleting online content posted by self: Grade
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4
5
6
7
8
9
10
11
Grade
Friends
Parents
Other
Family
Teacher
or
Principal
Boss
/
Future
Employer
(Gr.
7-11)
Boyfriend/Girlfriend
(Gr.
7-11)
Other
Kids/Acquaintances
No
one
Other
Reason
No
Identity PlayYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsDeleting online content about self posted by others: Grade
Identity PlayYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsResponding to unwanted photos posted online: Gender
Identity PlayYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsFriends posting photos: Gender
Identity PlayYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsAudiences Matter
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmarts
86% of students think that their friends should be allowed to see what they post on social media, and 68% think that their parents and family members should be allowed to see it as well.
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsWho do you think SHOULD be allowed to read what you post on a social networking page like Facebook? PercentMy friends86%My boyfriend/girlfriend (Gr. 7-11 only)59%My parent(s) and people in my family68%My teacher or principal14%Kids my age I have not met before10%Adults I have not met before3%Anyone who knows me37%The company that owns the site17%Marketing companies that want to advertise to me5%The police28%Government20%Other12%
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsWho should be able to read your social network posts? Gender
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsHave you ever used the privacy settings on a social networking site (for example, Facebook) to block someone from seeing something you have posted online? PercentageYes, I have blocked a friend 31%Yes, I have blocked my parent(s) or people in my family21%Yes, I have blocked my teacher or principal4%Yes, I have blocked strangers50%Yes, I have blocked someone I stopped being friends with 20%Yes, I have blocked my ex-boyfriend/girlfriend (Gr. 7-11 only)10%Yes, I have blocked someone I know but Im not friends with20%I have a social networking page but Ive never used the privacy settings9%Yes, I have blocked someone not listed here 14%I do not have a social networking page23%
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmarts
Using privacy settings to block someone from seeing your posts: Gender
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsWould you share your password to your social networking account, your email account or your cell phone with these people? PercentageYour best friend26%Your boyfriend or girlfriend (Gr. 7-11 only) 16%Your other friends3%Your parent(s)41%Other people in your family 12%Your teacher or principal 2%Your employer or someone you would like to work for (Gr. 7-11) 1%Other3%I would not share my password with anyone 41%
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsWillingness to share passwords: Gender
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsOpinions on parental supervision and privacy Do you agree or disagree with the following statements? Agree PercentageParent(s) should keep track of their kids online all the time. 44%Parent(s) should not ask for their kids passwords. 51%Kids should not be forced to friend their parent(s) on social networking sites (for example, Facebook). 66%Parent(s) should not listen in on their kids online conversations or read their kids texts. 68%
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsFamily (69%), friends (39%) and police (35%) are the three groups students are most comfortable with checking where they are using locational devices or apps.
Adult strangers (1%) and marketers (1%) were least trusted.
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsOpinions privacy from companies Do you agree or disagree with the following statements? Privacy from Companies and LegalityAgree PercentageIf a website has a privacy policy, that means it will not share my personal information with others. 68%I like it when companies use the information I post to decide what products to advertise to me. 28%I would like more control over what companies do with the photos and information I post online. 75%Companies are not interested in what I say and do online. 39%
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsOpinions on privacy from companies: Grade
Audiences MatterYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsLearning: Privacy Protection
Learning: Privacy ProtectionYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsHas someone ever read a privacy policy or online terms of use agreement with you and explained what it means? PercentageYes, my parent(s) or another person in my family 29%Yes, a teacher/guidance counsellor 6%Yes, a librarian2%Yes, a coach, instructor, or community leader (for example, Girl Guides, Boy Scouts) 2%Yes, someone else6%No 65%
Learning: Privacy ProtectionYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsHas someone ever explained a privacy policy to you? Grade
Learning: Privacy ProtectionYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmarts
I have learned about the following activitiesFrom my parent(s)From teachersFrom friendsFrom reading about it onlineI have never learned about thisHow to use privacy settings 41%15%27%24% 18%How companies collect and use personal information online 35% 24%10%20%34%
Learning: Privacy ProtectionYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsLearning about using privacy settings: Gender
Learning: Privacy ProtectionYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmartsLearning about how companies collect & use personal information online: Gender
Learning: Privacy ProtectionYoung Canadians in a Wired World, Phase III: Online Privacy, Online Publicity 2014 MediaSmarts