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Tip 1. Broadcast announcements of products.

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Tip 2. Ask journalists, authors, or bloggers to write about your

Antique Store.

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Tip 3. Know what’s newsworthy.

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Tip 4. Follow up with customers through email.

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Tip 5. Build brand through blogging.

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Tip 6. Harness power of social media platforms.

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Tip 7. Maintain relationships with journalists.

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Tip 8. Utilize paid search for positive and negative public

relations.

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Tip 9. Encourage users to “Google” your brand name to find you rather than typing in

your domain directly.