you’re social, now what? - constant...
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© Constant Contact 2015
You’re Social, Now What? Find out which networks are right for you and how to use them
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BE A MARKETER All it takes is Constant Contact®
#BeaMarketer
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Agenda
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1. Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram
2.Creating and curating content 3. Photos, word images, and video 4.Next steps
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Agenda
4
1. Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram
2.Creating and curating content 3. Photos, word images, and video 4.Next steps
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Business value: Reach large audiences
1. Top 5 social networks: Facebook
Use Facebook’s Insights tool
Be aware of Facebook’s algorithm
Create and share the right content
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1. Top 5 social networks: Facebook
Facebook content that works Photos Status updates Videos
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1. Top 5 social networks: Facebook
The “EdgeRank” algorithm shows posts based on …
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Facebook has an algorithm
• Interest of your fans • The post’s performance among other
users • Performance of your past posts • Type of post the users prefer • How recent the post is
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1. Top 5 social networks: Facebook
What types of posts are doing well
Engagement metrics
Who engages with your content
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Use Facebook’s Insights tool to know what works for you
When your fans are online
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1. Top 5 social networks: Facebook
Facebook: What to do next
1. Find out what content is working for your fans.
2. Create and share the content they want.
3. Use Facebook’s scheduling tool to post when your fans are online.
4. Evaluate your Insights (monthly, quarterly).
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Agenda
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1. Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram
2.Creating and curating content 3. Photos, word images and video 4.Next steps
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Business value: Fastest way to reach your audience
1. Top 5 social networks: Twitter
Use Twitter Analytics
Be helpful
Stand out with your tweets
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1. Top 5 social networks: Twitter
Twitter content that works Images Short tweets Hashtags
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1. Top 5 social networks: Twitter
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Be helpful
• Link to blog posts from you or experts • Offer facts, stats or tips • Answer customer questions • Participate in conversations • Don’t make it all about you
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1. Top 5 social networks: Twitter
Mentions
Top tweets
Engagements
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Use Twitter’s analytics tool to know what works for you
Audience insights
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1. Top 5 social networks: Twitter
Twitter: What to do next
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1. Keep track of what tweets get the most engagement.
2. Create and share the content that’s getting the best results.
3. Use a scheduling tool like Hootsuite or Buffer to post tweets.
4. Evaluate your analytics (monthly, quarterly).
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Agenda
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1. Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram
2.Creating and curating content 3. Photos, word images, and video 4.Next steps
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Business value: Establish your expertise
1. Top 5 social networks: LinkedIn
Use LinkedIn Analytics
Be an information source
Share what you know and read
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1. Top 5 social networks: LinkedIn
LinkedIn content that works Blog posts/long posts Images Links
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1. Top 5 social networks: LinkedIn
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Build your expertise: Be an information source
• Share current news (yours and industry) • Offer and ask for perspective on current
topics • Use the right keywords for SEO • Post regularly
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1. Top 5 social networks: LinkedIn
Clicks and interactions
Engagement
Follower demographics
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Use LinkedIn’s analytics tool to know what works for you
Visitor demographics
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1. Top 5 social networks: LinkedIn
LinkedIn: What to do next
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1. Start a blog or use LinkedIn’s Publisher tool.
2. Create and share the content that’s getting the best results.
3. Share content from a variety of sources.
4. Evaluate your analytics (monthly, quarterly).
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Agenda
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1. Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram
2.Creating and curating content 3. Photos, word images, and video 4.Next steps
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Business value: Drive people to your website
1. Top 5 social networks: Pinterest
Use Pinterest Analytics
Promote and provide value
Share eye-catching images
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1. Top 5 social networks: Pinterest
Pinterest content that works Beautiful images Long images Word images
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1. Top 5 social networks: Pinterest
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Promote and provide value
• Share product photos • Link to your blog posts • Use the right keywords in titles
and descriptions • Maintain balance: Share content
from other sources
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1. Top 5 social networks: Pinterest
Engagement
Popular content
Pins from your website
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Use Pinterest Analytics to know what works for you
Audience demographics and interests
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1. Top 5 social networks: Pinterest
Pinterest: What to do next
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1. Create and pin images that get attention.
2. Add visual content to your website.
3. Make your pins searchable.
4. Evaluate your analytics (monthly, quarterly).
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Agenda
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1. Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram
2.Creating and curating content 3. Photos, word images, and video 4.Next steps
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Business value: Photos help people get to know you
1. Top 5 social networks: Instagram
Use Iconosquare for analytics
Put your audience in the moment
Share eye-catching images
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1. Top 5 social networks: Instagram
Instagram content that works Photos that stand out Word images Videos
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1. Top 5 social networks: Instagram
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Put your audience in the moment
• Share behind the scenes images and videos
• Educate them • Use hashtags • Tag your location
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1. Top 5 social networks: Instagram
Engagement
Top images
Best time to post
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Use Iconosquare to know what works for you
Hashtags
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1. Top 5 social networks: Instagram
Instagram: What to do next
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1. Share images that tell the story of your business.
2. Use relevant hashtags to get found.
3. Use Iconosquare to find the right day and time to post.
4. Evaluate your analytics (monthly, quarterly).
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Agenda
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1. Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram
2.Creating and curating content 3. Photos, word images, and video 4.Next steps
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50% 30% 20% Ask questions,
use images & video. Get liked, shared
& comments.
Be useful. Give interesting
information. Promotion
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Content best practices: Write for your audience, not for you
2.Creating and curating content
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2.Creating and curating content
Content curation is sharing content from other sources.
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2.Creating and curating content
Where do you find it? • Check the news • Read blogs • Follow others on social media • Google Alerts • Subscribe to email lists • Customers or employees • Don’t forget to give credit to
the original author or source!
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Presidential election predictions Experts say it’s a tight race between the top 2 candidates. more on page 2 …
State economy outlook Leaders discuss economy improvements at annual meeting. more on page 7…
Oscar nominees revealed Academy announces list of this year’s best films and actors. more on page 12 …
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2.Creating and curating content
Repurpose and Reuse
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Agenda
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1. Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram
2.Creating and curating content 3. Photos, word images, and video 4.Next steps
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Instagram Pic Stitch
Word Swag
3. Photos, word images, and video
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PowerPoint Canva
PicMonkey
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3. Photos, word images, and video
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Photos: Stock • FreeDigitalPhotos.net • StockVault.net • FreeImages.com
3. Photos, word images, and video
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Create word images • Tips • Quotes • Promotions • Announcements
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3. Photos, word images, and video
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3. Photos, word images, and video
• *All sizes noted are in pixels 44
Facebook Cover photo 851x315 Profile photo 180x180 Tab 111x74 Link image 1200x627 Shared image 1200x1200
Twitter Header 1500x500 Profile photo 400x400 Shared photo 1024x512 In-stream photo preview 220x440
Google+ Profile photo 250x250 Cover photo 2120x1192 Shared image (minimum) 250x250
Pinterest Profile photo 600x600 Pins 735xinfinite (when clicked) Board thumbnail 222x150
LinkedIn Standard logo 100x60 Square logo 50x50 Banner image 646x220 Share image size limit 100 MB Profile photo 200x200 Cover photo 646x220
Instagram Profile photo 161x161 Square image in feed 600x600 Landscape image in feed 600x450 Portrait image in feed 1080x1350
YouTube Profile photo pulled from Google+ Channel art 2560x1224 Custom video thumbnail 1280x720
Photos: Social media image size guide*
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3. Photos, word images, and video
Video
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Share via social
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3. Photos, word images, and video
Broadcasting live from your smartphone from wherever you are • Show behind-the-scenes • Interact with followers • Answer questions • Interview experts • Use for training/how-to
Streaming video
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• Up to 4 people can broadcast
• Can schedule broadcasts
• Promote your broadcast via Twitter
• Viewers can comment or appear as a guest
• Permanently appears on your profile
Blab • One person can broadcast at a
time
• Can schedule broadcasts
• Promote your broadcast via Twitter
• Viewers can comment
• Disappears at the end of live broadcast
Meerkat
3. Photos, word images, and video
• One person can broadcast at a time
• No scheduling in advance
• Promote your broadcast via Twitter
• Viewers can comment
• Appears on your profile for 24 hours
Periscope
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Agenda
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1. Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram
2.Creating and curating content 3. Photos, word images, and video 4.Next steps
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Plan weekly Take time on Friday to think about the next week
Be flexible Leave 1 or 2 posts open for something that comes up
Take time for ideas. Create an editorial calendar.
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4. Next steps
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4. Next steps
Don’t forget about email
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4. Next steps
• Social Media Examiner’s Facebook page disappeared for 2 days!
• Make sure you’re driving social fans and followers back to your email list. You control your list.
Why email is important:
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4. Next steps
• Promote emails on social media with Social Share
• Schedule your posts with Facebook or Hootsuite
• Set up searches to monitor what others are saying
• Spend 20 minutes at a time, 3-5 times a week
Save time with simple tools
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