social business: the future is now
DESCRIPTION
Looking for your next customer in today's business culture requires a social business strategy. A social business is both internally and externally focused with a content mindset to produce relevant touch points that build lasting relationships.TRANSCRIPT
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Looking for Your Next Customer
Bernie Borges, CEO Find and Convert
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Is This Your Next Customer?
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Or, Is This Your Next Customer?
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IBM 2012 Global CEO Studyhttp://public.dhe.ibm.com/common/ssi/ecm/en/gbe03486usen/GBE03486USEN.PDF
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IBM 2012 Global CEO Studyhttp://public.dhe.ibm.com/common/ssi/ecm/en/gbe03486usen/GBE03486USEN.PDF
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IBM Global CMO Study
http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03433usen/GBE03433USEN.PDF
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Zero Moment of Truth
http://www.zeromomentoftruth.com/
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The Future is Now
SOCIAL BUSINESS
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Social Business is a Journey
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The Train Has Left The Station
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Characteristics of a Social Business
• C suite embraces it• “Marketing is not a department”• Employees produce content• Investment in social technology• Data driven marketing mindset
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C Suite Embraces It
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Marketing is Not a Department
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Become a Magnet Through Content
• Employees• Customers• Influencers• Partners• Stakeholders
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Employees Produce Content
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Employees Share Content
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Employees Share Content
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Employees Share Content
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Employees Curate Content
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Employees Create Authorship
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Social Businesses Invest in Social Technology
http://www.vmware.com/files/pdf/socialcast/Social-Business-Delivering-Critical-Business-Value.pdf
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Social Businesses Invest in Social Technology
http://www.vmware.com/files/pdf/socialcast/Social-Business-Delivering-Critical-Business-Value.pdf
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Marketing Automation Growth
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Social Business Technology
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Data Driven Marketing Mindset
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Social Business in Action
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The C Suite Embraces It
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Marketing is Not a Department
• 70+ engineer bloggers• About technical topics• Measurable lead flow
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Employees Produce Content: Kinaxis
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Employees Produce Content: Kinaxis
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Social Business is Mobile
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Social Business Index
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What’s Next for You?
• Does your C suite embrace social? • How connected are your customers?• How connected are your employees?• What is your content strategy? • Do you use social technology?• Do you have a data driven mindset?
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Strategy Execution Results Support
Bernie Borges
CEO, Find and ConvertTransformational Digital Marketing
[email protected]://www.findandconvert.com