The Future of Media NOW

 

BUILDING A PROFITABLE ONLINE BUSINESS

A Technology Partner for small/medium online media companies

Technology & Digital Media

Question:Question:How to become PROFITABLE in this new How to become PROFITABLE in this new world, where technology and journalism world, where technology and journalism are inseparably intertwined.are inseparably intertwined.

It is not a choice, but a SURVIVAL question It is not a choice, but a SURVIVAL question for most small & medium media for most small & medium media

companies. companies.

Technology & Media

    

CHALLEGES FOR SMALL/MEDIUM SIZE COMPANIES:CHALLEGES FOR SMALL/MEDIUM SIZE COMPANIES:

No successful business model No successful business model (Subscription vs. Free Access)(Subscription vs. Free Access)

No budget for technology investmentNo budget for technology investment

Not enough technology utilizationNot enough technology utilization

Not enough online advertisement dollars Not enough online advertisement dollars

Globalization Globalization

When Will ALL Media Be Digital

Technology & MediaLimited Window of Opportunity

  THRIVING ONLINE…THRIVING ONLINE…

… …FAILUREFAILURE

A New Way of Conducting Business

It is nearly impossible for a small media company to survive It is nearly impossible for a small media company to survive alone…alone…

…Be part of the CLOUD

Needs new model of business utilizing available technologies…

The Cloud

The CLOUD is a new business concept, where The CLOUD is a new business concept, where small media companies join together under the small media companies join together under the CLOUD for collective actions in order to address CLOUD for collective actions in order to address

shared problems and support each other.shared problems and support each other.

Innovative BusinessPartnership makes the CLOUD a successful business

model…

Build innovative Build innovative applications that applications that combine journalism combine journalism and technology.and technology.

Helping Helping small/medium media small/medium media companies use companies use technology to create technology to create a profitable business a profitable business online.online.

New Way of Conducting Business

 We are a TECHNOLOGY PARTNER… 

 

…Revenue Sharing & Member Owned

The Media Cloud

Presentation

CommunityPlatform

Data Mining

Analytics AdvertisementSystem

DATABASE

Presentation

Capturing what is special about the online medium

Smart Personalization Publishing on new

mediums, smart phones, e-book readers, etc

Allowing outside developers to utilize content through API's

Smart AnalyticMeasurement of progress…

…better user engagement

Community Platform

““We have to realize that We have to realize that The TimesThe Times isn't something isn't something we produce only for our readers but with our we produce only for our readers but with our readers.” readers.” Gerry Marzorati, the editor of the Times MagazineGerry Marzorati, the editor of the Times Magazine

The community platform is a richer, more The community platform is a richer, more collaborative, collaborative, more social interactive that fosters a vibrant more social interactive that fosters a vibrant community. community.

Advertisement System

Targeted Marketing Diverse Market Economies of Scale

Data Mining

Searching archives & related content

Sentiment analysis News becomes well

structured knowledge