you wrote it, now promote it!
TRANSCRIPT
You Wrote It, Now Promote It!
PrairieWeb Internet Marketing
PrairieWeb Internet Marketing
• Increasing Sales & Leads for Businesses Since 1997
• Specializing in:
– B2B Lead Generation
– B2B Ecommerce
– B2C Ecommerce
– P2P Marketing
Content Marketing Is All About Helping
Help Them, Don’t Sell Them
• Sell somebody,
• You get a sale
• Help somebody,
• You get a Client
Steps To Content Promotion
• Identify Prospects
• Engage With Prospects:
• Publish • Blogs • Emails • Social • Reviews
• Chatter • Industry Sites • Trade Publications • SEO
Creating Personas
Demographics • Ages
• Assigned Genders
• College Degrees
• Etc.
Personalities • Passions
• Wants
• Fears
What are your prospects looking for?
• Problems and challenges
• What might stop them from
switching to you
• What they need to convince
their boss to switch
Where are they finding it?
Engage Prospects with Conversations
Publish & Share Your Content
Hint
Stick to a schedule so followers
know when to expect updates
Optimize All Content For Search
• Title • Metatags • Match the point you are
trying to get across • Make sure it links to relevant
pages • Tagging
BLOGS
Post to your own blog & share with industry related blogs
Hint
Host your blog on your company’s domain for SEO
benefits!
Keep It Up To Date!
Don’t Forget Call to Actions
Include a call to action in each blog post
Share to create chatter
Blogs Need Links
Link to related content
Hint
Internal and External Links Provide SEO
Benefits
Tools to get your content shared Plug-ins Who’s liking it? Who’s sharing it? Use AddThis to include social buttons & measure results
•Use your content in your marketing e-mails •Insert a hook, “read more here…”
Hint
Include buttons for forwarding emails and
sharing on social media
Email Tools and Services
Social Media
•Integrate your content with social media by sharing •Curating content •Get involved with trending topics, discussions, and content sharing
Sharing Share on Facebook, Google+, or insert a teaser on Twitter linking to your latest blog post
Curating Share helpful content
from other sources
Get Involved
Search Yahoo Answers for topics that you have expert knowledge on
Get Involved
Participate in Yahoo Answers by helping others and answering questions
Get Involved
Go where your clients hangout
Join
Get Involved
Participate in
discussions
Interact on Google+
Promoting on Google+ has SEO benefits!
Interact with your followers by posting videos, links, audio, or photos
Use Hangouts to share new content
Hint
User Generated Content
• Use Social Media to reach prospects
– Participate in a Facebook photo contest
– Use a hashtag on Twitter or Instagram
What Do Your Reviews Look Like?
Yelp Reviews
People Are Talking About You
People Are Talking About You
People Are Talking About You
People Are Talking About You
Once people are talking…
Respond!
Listen!!!
•Find subreddits related to your industry - /r/AskEngineers, /r/Manufacturing, /r/Business
Reddit is a social news and entertainment website where registered users submit content in the form of links or text posts. Users then vote each submission "up" or "down" to rank the post and determine its position on the site's pages. Content entries are organized by areas of interest called "subreddits".
1 Post on Reddit brought Dog Collar Boutique 242,000+ potential new customers in one day.
Hint
Reddit is very anti-spam, so become a part
of the community
and help others!
Industry Related Sites
Trade Publications
To Conclude…
Hubspot
To Conclude….
WebDAM 2014 Study
To Conclude…
Jeff Bullas
