you are not the user: viewing your website through your client's eyes
TRANSCRIPT
You Are Not The UserViewing your website through your client’s eyes
www.mightysparkdesign.com 585-434-5653
Sara Cousins
‘Cause I still haven’t found what I’m looking for…’
~ xkcd.com
• Easily?
• At all?
Can it be found:
‘Cause I still haven’t found what I’m looking for…’
• Quickly?
have a shelf life
WebsitesDO
Websites DO have a shelf life
Websites DO have a shelf life
Websites DO have a shelf life
Does your site reflect your brand?
Does your site reflect your brand?
Does your site reflect your brand?
Clutter and noise…
…make it stop!
Clutter and noise … make it stop!
Clutter and noise … make it stop!
Clutter and noise … make it stop!
It’s a website,not War & Peace.
It’s a website, not War & Peace.
It’s a website, not War & Peace.
Navigation:Don’t rock the boat, baby
Navigation: Don’t rock the boat, baby
Navigation: Don’t rock the boat, baby
There is no fold.
There is no fold.
There is no fold.
There is no fold.
TrendsBe aware/Beware
Trends: Be aware/Beware
Trends: Be aware/Beware
- First impressions matter -“For any given company, the homepage is it virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the ‘back’ button.”
~ HubSpot’s 16 of the Best Website Homepage Design Examples, Lindsay Kolowich May 26, 2016
First impressions matter
1. What is this site about?
2. Does it capture my interest?
3. What am I supposed to do?
4. Do I want to share this experience?
~ Tribute Media
7 Second Test:
First impressions matter
First impressions matter
First impressions matter
Recap:• Ease/speed to find information
• Websites DO have a shelf life
• Site should reflect brand
• Avoid clutter and noise
• Clear, concise text/content
• Intuitive navigation
• Responsive web design
• Avoid trend pitfalls
• Make a good first impression
When is it time to re-design?• Improve user experience (UX)
• Increase revenue
• Improve (decrease) load speed
• Improve performance
• Targeted, customizable messaging
• Deeper data tracking
Source: Why Redesign Your Website and How to Prep by Dave Schools
Questions?
Thank you!
Photo credits: Glasses, Kate Brady; University Website, XKCD.com; Dazed, Shannon Kringen; Newspapers, Yukio Matsuoka; Books, Brad Frost, A Response to ‘Responsive Web Design is not the Future’, Jan David Hanrath, Questions, Derek Bridges
www.mightysparkdesign.com 585-434-5653
Sara Cousins