Musical Innovation:?

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Yossi Sassi

www.YossiSassi.com

These are the best times to be a musician

•More options, less middlemen, lower cost..

•Humanity needs us more than ever before

•Easy to learn and share ideas & models

•..But, unless you re-align your mindset, that world of opportunities can easily frustrate you

•Creating your own “sound” (literally or conceptually) can make a big difference

Technology

Technology Revolutionizes Music

•The two big revolutions: Recording Music, and going digital with it

•Music experience has changed massively -from the Savannah through churches, venues, your room, earphones and up to mobile phones

•Live seen as a ‘reference’ to recorded music

•Shazam turns to be the new ‘Billboard’

Binary 101

• Binary arithmetic uses electronic relays and switches

• 011 0110 = 6

• 100 0001 = A

• 010 1011 ? The plus (+) sign

The age of algorithms

• “Hyper”-applications

• Hyper-Connecting vs. Connecting

• Decay of skills and mastery

Technology is everywhere?

mp3Psychoacoustic-based compression

Lossy compressed audio - loose some, win some..

1991 - first standard of MPEG-1 audio

1993 - MPEG 1 Audio layer III

1995 - MPEG 2 Audio layer III (aka MP3)

1997 - Winamp uses MP3

1999 - Napster is launched

Record companies fight back, DRM, etc

Approved MP3 online stores: Beatport, Bleep, Juno Records, eMusic, Zune Marketplace, Walmart.com, Rhapsody, Amazon.com, the recording industry approved re-incarnation of Napster and more.

mp3 (continued)

Contributed to moving Music out of the lead for the ‘Zeitgeist’

Still, MP3 did Important things to Music & People:

1. It has made it easy for anyone to distribute music at nearly no cost (or for free).

2. It has made it easy for anyone to find music and access it instantly.

3. It has taught people a great deal about manipulating sound on a computer (Rip, Record, Convert etc)

Possibilities

Empowered, or paralyzed?(Don’t want to make a wrong choice)

Happier, or failure-aware?(more options = more chances to

be disappointed of our choice)

Dualism

•Quantum physics, anyone? ;)

•From physics to the human soul, from Genesis to the choice of a jeans..

•Dualism & Unity – two contradictions that complete each other, to a point of ‘a whole’

We all start With potential

Who We Are=

Where we come from + our heart beats

We Are Creative People

Innovate out of nowhere?

discovering the existing?

re-inventing the forgotten?

A mix of the above?

It starts with a genuine NEED

If you want to play – play. Don’t talk

Recap

•Technology flattens everything, its YOUR job to bring back the soul into your art

•Choose your attitude

•Being a box outside of the thinking

•Now it’s the best time to be weird & unusual! And if you can combine it with something iconic & familiar – you Rock!

•Be yourself, no matter what they say

•Don't compare your insides to someone else's outsides

Butterflies in the Desert?

Thank You

Yossi Sassi

www.YossiSassi.com