yogu yumms. business plan 2014
TRANSCRIPT
GROUP MEMBERS
Fatima Ahmad OrakzaiM Jamal NiaziM ArshadShahi Raz Akhtar
Shop A1, Zerk Plaza, Opposite to City Tower, University Road,
Peshawar
Fun with Yumms
CONCEPT OVERVIEWAwareness in Peshawar led us to introduce a low-fat and low-sugar dessert.
Healthy dessert ,a near substitute to ice-cream.Commitment towards quality and taste.Target audience - young adults and health conscious individualsFrozen yogurt is much like ice cream served in a wide variety of flavors and styles.
VISION MISSIONTo become world’s premier frozen yogurt company, offering healthier, superior product.
To provide a pleasant, healthful frozen yogurt experience in an environment where our customers can meet, mingle and relax.
INDUSTRY ANALYSIS
Volume (size)
Outlook (difference)
Trend (innovation)
COMPETITOR ANALYSIS
ELEMENTS OF SUCCESSTarget market- Heavy Users- Young ones- Families
Competitive advantage
- New flavors and Toppings
- Marketing Strategies are different from market.
PARTNERS AGREEMENT
Invest equally and equal share of profits.
Each partner authority and duties.
First year partners will not share their profits.
HIERARCHY LEVELS CEO
(Fatima Ahmad)
Finance Manager
(Shahi Raz)
Cashier
Marketing Manager
(Jamal Niazi)
HR Manager
(M.Arshad)
Complaint Cell and Employees
SWOT ANALYSISStrength
LOW STAFF REQUIREMENT
HEALTHY PRODUCT
DEMAND FOR LOW FAT
Weaknesses
Perishable nature Availability of substitutes
SWOT ANALYSIS CONTINUE…Opportunities Threats
• Competitor
• Easy Imitability
•Diversification
•Scope for expansion
MARKETING PLAN 4PsProduct Flavors
Toppings
MARKETING PLAN CONTINUE…Price Placement
MARKETING PLAN CONTINUE..Promotion
Cellular promotion Social networking- www.facebook.com/pages/
youguyyumsYou can visit our page at- www.yoguyums.com.pk
SEGMENTING Geographic Segmentation:- Peshawar RegionDemographic Segmentation:- Age WiseChildren(below 12)Adultsfamilies
Accounts Amount in PKRCapital 6,000,000A/c for Machinery 3,000,000Operating Expenses 1,032,000Marketing 30,000Reserve capital 1,458,000
Total 6,000,000
Capital = Rs 6,000,000Rs 15,00,000 Capital Investement by each partner..
COMPANY ACCOUNTS
Expenses AmountSallaries 50,000Flavors 20,000Yugurt 150,000Toppings 10,000Purchase of a Freezer 80,000
Purchase of LED 120,000
Purchase of Weight machine 12,000Firm Registration fee 40,000Purchase of Utensils 50,000Purchase of Generator 250,000Purchase of Stereo system 10,000Purchase of lights 2,000Decoration 200,000Others 20,000Reserved Amount (Remaining Amount) 5,000Others 13000Total 1032,000
PROJECTED PROFIT & LOSS STATEMENTCurrency in Rs Year 1 Year 2 year 3Revenues 9,500,000 10,100,00
0 10,205,400
TOTAL REVENUES 9,500,000 10,100,000 10,205,400
Cost Of Goods Sold 4,700,000 6,700,000 8,700,000GROSS PROFIT 4,800,000 3,400,000 5,405,400Selling General & Admin Expenses 40,000 20,000 40,000OTHER OPERATING EXPENSES, TOTAL 40,000 20,000 40,000OPERATING INCOME 4,760,000 3,380,000 5,365,400Income Tax Expense 1090700 990390 1340700NET INCOME 3,669,300 2,389,610 4,024,700
Projected Balance Sheet Year 1 Year 2 Year 3Current Assets:Cash 3,000,000 4,000,000 4,000,000 Accounts Receivable - - - Prepaid Expenses - - - Total Current Assets 3,000,000 4,000,000 4,000,000 Fixed Assets: Furniture and Fixtures 300,000 270,000 247,500 Accumulated Depreciation 30,000 25,000 23,000 Equipment 3,000,000 3,000,000 3,000,000 Total Fixed Assets 3,000,000 3,000,000 3,000,000 Total Assets 6,000,000 68,000,000 75,000,000
Liabilities and CapitalCurrent Liabilities:Total LiabilitiesCapital: Owner's Equity 6,000,000 68,000,000 75,000,000 Investment - - - Total Capital 6,000,000 68,000,000 75,000,000
NET WORTH - 136,000,000 150,000,000
SALES FORECAST
0
500
1000
1500
2000
2500
3000
FEASIBILITY
This Idea is 100% feasible . I Believe that this Business will give a handsome profit.Moreover the Frozen yogurt concept will give it an Innovative look.
Thank You!!