General Company Description

Fresh & Healthy Brands

History

Healthy Food, Healthy Growth:

it started with the lack of juice.

In 1997 he opened Juice Zone.

The rapid growth of Juice Zone led Chad to develop Yo-Good frozen yogurt soon and Pure Health.

Go-Grill became the fourth concept

Recently, Famous Famiglia Pizzeria joined forces with Fresh & Healthy Brands to expand in Canada.

Today, Fresh & Healthy franchises are in 24 countries.

The company’s menus of fresh, healthful food and drinks have captured the imagination and taste buds of millions of people..

Fresh & Healthy Brands is also dedicated to providing the franchise opportunity for individuals both financially and in their community.

Today Fresh & Healthy Brands:

Experienced Leadership

C.E.O

Director of Franchising

and Real Estate

Vice President Franchise

Development

Franchise Support &

Express Manager

Business Development

Consultant

European Franchise

Development Manager

Creative Director and Graphic

Designer

Overview:

It’s not a typical frozen yogurt franchise for sale!

A delicious and healthy combination of non-fat frozen yogurt with a dazzling variety of fresh toppings.

Our delicious flavor come from the natural goodness of the fruits and berries arrayed in our toppings bar.

Customers can choose their own combinations and explore new flavor sensations.

The health benefits of yogurt

Contains live pro biotic bacterial cultures yogurt aids in digestion.

Helps to maintain a healthy balance among the 200+ other types of bacteria living in our stomachs and intestines.

Play roles in improved immune function.

Reduce the risk of certain kinds of cancer.

Frozen yogurt scope in Market:

Frozen yogurt brands in general have seen a strong increase in revenue over the past decade.

According to a report market researcher Packaged Facts, frozen yogurt sales are expected to jump from $1.7 billion to nearly $2.7 billion over the next five years. Yo-Good is at the forefront of the reinvigorated frozen yogurt market.

A frozen yogurt store is an excellent alternative to traditional ice cream shops.

The healthy “aura” surrounding the frozen yogurt concept is a powerful one that has only been growing for the past 20 years.

Yo-Good perfectly combines “yogurt” and “good” in its title, which reinforces the consumer acceptance that yogurt is a beneficial part of our diet.

Mission

To create the finest quality natural frozen yogurt product with a commitment to incorporating the freshest and richest ingredients into a world class product.

To meet the highest standards of excellence with superb service and product offerings in a friendly, sparkling, and soothing atmosphere.

To create an enlightening experience in which an entire family can enjoy additional bonding time away from home.

To relentlessly seek out and proactively respond to the changing needs of our customers.

Vision:

“To provide healthy, fresh and non-fat food to valuable customers and to be world’s No 1 frozen yogurt brand.”

We will provide best quality products & services, and non-fat food, attractive & superlative ambience to our customers.

We will offer a delicious and healthy combination of non-fat frozen yogurt with a dazzling variety of fresh toppings.

keys to success:

Presenting the highest level of quality achievable in its product line.

Growing and maintaining relationships with customers and the community to generate repeat sales while constantly adding new ones.

Allocating a significant and consistent budget in grass roots marketing.

Innovating new product offerings that will differentiate us from competition.

Significant spending in grass roots marketing.

Products and Services

BERRYFUL JAZA ZONE

Mocha, Espresso & Café LatteBlue Berry Espresso(single or double)Raspberry Espresso(single or double)Passion Fruit AmericanaPeach Vanilla Americana Strawberry MochaRaspberry MochaPineapple Café Latte Green AppleCafé LatteAmericanoCappuccinoCafé LatteCafé MochaEspressoHot Chocolate

Iced Tea Mix

Strawberry

CoffeeRaspberry

Lemon/limePeach

OrangeMint

CherryVanilla

AlmondGreen Tea

LycheeIrish Cream

ApplePineapple

BananaCoconut

HEALTHY CREPES:

Mocha, Espresso & Café LatteBlue Berry Espresso(single or double)Raspberry Espresso(single or double)Passion Fruit AmericanaPeach Vanilla Americana Strawberry MochaRaspberry MochaPineapple Café LatteGreen AppleCafé LatteAmericanoCappuccinoCafé LatteCafé MochaEspressoHot Chocolate

Frozen Yogurts:

•Natural Protein

•Plain Frozen Yogurt

•Flavored Frozen Yogurt

•Extra Topping (each)

•Fresh Toppings

•Fresh Seasonal Fruit

•Delicious

•Almonds, Coconut, Chocolate Chip, Raisins

•Sweets

•Caramel Sauce, Honey, Chocolate Sauce, Peanut Butter, Nutella

•Parfait Cups

•Frozen Yogurt with Fresh Fruit or Granola

Toppings:

FRESHBLENDZ

Yo Berry BlendzNon-Fat Frozen Yogurt, and Mix of Seasonal BerriesYo Green Tea BlendzNon-Fat Frozen Yogurt, Green Tea and Mint

Yo Tropical BlendsNon-Fat Frozen Yogurt, Mango, Banana, and Pineapple

Yo Power BlenzNon-Fat Frozen Yogurt, Dates, and Coconuts

Yo Chocolate BlenzNon-Fat Frozen Yogurt, Extra Dark and White Chocolate

Yo Citrus BlendzNon-Fat Frozen Yogurt, Orange, Mandarin and Lemon

Yo Coffee BlendzNon-Fat Frozen Yogurt, Extra Dark Coffee and Caramel

HEALTHY WAFFLES

Green Strawberry SparkleStrawberries, Kiwi and Mixed GrapesHawaiian SilkFresh Peach, Papaya, Pineapple and MangoGrapefruit GreetingMix of Fresh White & Red Grapefruit and AppleGrape GoddessFresh Green And Red Grapes, Kiwi and PeachBlue FigFresh Fig, Blue Berries, Banana and RaisinsSweet DevilBanana, Dates, Chocolate Chip and CaramelSilky DreamFresh Mixed, Strawberries, Kiwi and Fresh MintPistachio RiverMixed Roasted Nuts Covered With Chocolate Syrup Topped with Pistachio

Service Description:

The training program emphasizes customer service and satisfaction as much as it does the unique variety of flavored yogurts that the store specializes in.

The employees of Yo-Good will be tasked with personally greeting and making eye contact with every customer that enters the establishment as well as in offering small samplers to those who request it.

Yo-Good customers will enter the store with the certainty that the store’s yogurt is the best, and they will leave the store with the certainty that they have been treated as if they are valued as customers.

Marketing Plan

Industry Overview:

Recently there has been a surge for frozen yogurt. Frozen yogurts shops boomed in the United States during the late ‘70s and ‘80s, but in Pakistan, this funky cold ice-cream look-alike made its way when numerous international brands landed. People care more about their bodies and are tired of fast-food.

They want something that keeps them fresh and healthy.” “It has become kind of a life-style, explaining that people are concerned about healthy living.

The heaviest consumers of frozen yogurt are :• Middle income: Below 50,000• High income : Above 50,000

The frozen yogurt industry is one caters to consumers’ various lifestyles with:

1. Super quality products2. Reduced-fat or fat-free products3. Low-carbohydrates 4. “No sugar added" products5. Supplemented frozen yogurt products fortified with added

calcium or other nutrients, and lactose-free milk products.

Target Market:

Target Market:

ChildrenYoungstersFamilies

Marketing Objectives

Yo-Good will adhere to following marketing objectives in designing its ongoing marketing and sales strategies:

To bring in at least 800 people with each promotion

Have 1,000 individuals sign up for its customer loyalty program the first 12 months of operations

To meet first year sales projections for both revenue and product unit sales

Marketing mix

Products/Services

Frozen Yogurt

Healthy and tasty crepes

Iced Tea mixed

Healthy waffles

Healthy Power Punches

BERRYFUL JAZA ZONE

•

Pricing Strategy

We will follow price skimming. Prices are subject to change dependent upon suppliers and market events, and are based on an average of the various serving sizes and/or portions. We will charge 1rupee and 70 paisa per gram.

Grand Opening

The launch of Yo-good will be followed by special Red carpet followed by a small food presentation by six female models wearing custom creations by designer.

The event will be organized by Do Advertising while the media and PR will be handled by TakeII.

Word of Mouth advertising:

We will focus our initial marketing campaign on developing strong word of mouth advertising through a variety of initial marketing activities designed to create marketing buzz.

Customer Loyalty Program.

Yo-Good will provide customer loyalty cards to every client that will be stamped each time a purchase is made. The customers will receive a frozen yogurt on their 6th visit.

The distribution of Yo-Good products will take place entirely from the single location that is selected for the operations site in Lahore on Fortress.

Distribution/Placement Strategy

Packaging

Competitor Analysis:

Still a fresh concept in Pakistan, frozen yogurt received an overwhelming response. As a result, several new players entered the market thinking that there was a growing demand for the product. Since 2011 five foreign frozen yogurt chains have opened their first outlets in the world’s sixth-most populous nation.

Consumer spending in Pakistan has increased at a 26% average pace the past three years, compared with 7.7% for Asia, according to data compiled by Euromonitor International, a consumer research firm.

Competitors

America’s Tutti Frutti

Berrylicious

The Country’s Best Yogurt (TCBC)

UK’s Snog

Canada’s Yogen Früz

South Korea’s Red Mango

Korea YogurBerry

Good locations for frozen yogurt shops where foot traffic is constant may include:local shopping districts in the cities:

shopping mallscollege townsairportstrain stations

sports arenas

Yo-Good frozen yogurt shop location can be modified to meet cultural, economic, and sociological differences in each country.

Franchisee Location Criteria

Franchisee recruitment package

The Fresh & Healthy System

Daily operations and office procedures

Food preparation procedures

Inventory and stock replenishment

Employee management

Financial management

Safety and food handling procedures

Formal training programs:

Our training focuses on topics that will assist you to become more familiar and comfortable with the day-to-day operation of the business.

Training sessions are informal but very energetic.

Franchisees leave our sessions with much more knowledge of running a health food franchise restaurant, market characteristics, consumer behavior, food safety, and why our menu offerings are unique.

Field support manual:

Daily, weekly, and monthly sales reports

Cash drawer management

Inventory management

Customer marketing data

Marketing Manual:

A Fresh & Healthy Brands provides a broad range of marketing support services to help ensure the success of our Franchise Partners. In addition to the global brand-building and promotion of our four key brands (Yo-Good, Juice Zone, Pure Health and Go-Grill), we also provide assistance for local marketing efforts:

Store/kiosk design for optimum traffic flow

Full signage package for each location

Professionally designed collateral materials

Advertising manual:

Prepared advertising materials (print, outdoor, broadcast)

Web-based marketing support

Logos, icons and images for use in local promotions

Publicity materials for store openings and product promotion

Pre-opening manual:

Six months prior to grand opening:

Web based marketing

One to three months prior to grand opening:

Tvc

30 days prior to grand opening:

Broachers Distribution

Management

Headquarters' Organization

Fresh & Healthy Brands

8661 - 201 Street, 2nd Floor Langley, BC V2Y 0G9, Canada 1.866.584.2301 (US & Canada)1.604.918.5076Fax 778.298.5318

Franchisee Organization:

we will open our outlet in is the Fortress.

Company Structure and Ownership:

Our Yo-good franchisee in Lahore will be partnership owned. The company will be owned by “Innovator group”.

Core Management Personnel:

Yo-Good will be owned and managed by “Innovator group”

Counter Supervisor: A counter supervisor will be hired in order to do the scheduling and management for the counter personnel and staff.

Roles & Responsibilities:

“Innovator group” will handle all supplier and vendor relationships, as well as all the company’s marketing strategy development and alliances.

Counter Supervisor: The counter supervisor will handle all of the scheduling of the part-time counter staff, as well as ongoing human resource issues related to discipline and training.

Yo-Good PERSONNEL PLAN:

Owner Manager 1

Counter Supervisor 4

Salesman 3

Helpers 2

Total Personnel 10

Dress Code

Pink Shirts

Black dress pants

Key Success Factors for long term success:

Hiring talented and innovative employees to fill key roles within the organization

Maintaining a strict adherence to the company’s vision and mission statements.

Attaining first year sales objectives.

Meeting the company’s three year revenue projection.

Executing the company’s 12 month expansion strategy.

Operational Plan

Production:

Yo-Good will manufacture its own frozen yogurt products and will purchase Frozen yogurt powder from Nancis Frozen Yogurt Powder Mix Distributors.

Thus, its product processes consist of producing, storing, opening, and displaying products, as well as serving them and processing payments.

Production Process

Location

We will open our Yo-Good franchisee in Lahore on Fortress.

Inventories

Inventories will consist primarily of supplies related to serving Yo-Good products. These consist of Frozen Yogurt Machines, cups, glasses, spoons, as well as storage bins for the product in the display freezers.

Suppliers:

The targeted supplier for the frozen yogurt products is Nancis Frozen Yogurt Powder Mix Distributors, located at Karachi. It has the production capacity to meet all of Yo-Good potential supply needs.Nanci’s manufactures and sells both liquid and dry frozen yogurt mix, so we fully understand the pluses and minuses to each.

Exit Strategies

In such circumstances, the company will adhere to several strategies that will allow it to liquidate its business and business assets in a fashion that best suits the particular circumstances:

Sale of Business to a 3rd partyLiquidation of assets including industry contactsBankruptcy Simple closure of business

Financial Plan

Initial InvestmentName of Fee Low

Initial Franchise Fee $50,000

Project Management Fee $9,600

Lease Deposits and Rent $14,630

Architect, Engineer and Drawings $10,000

Permits $1,500

Interior Improvements: General Contractor, Lighting

and Tile $60,000

Exterior Signage $7,500

POS System $7,000

Soft Serve Machines and Chiller Unit $52,000

Inventory and Uniforms $5,000

Pre-Opening Training Expenses $3,000

New Store Marketing Plan Fee $10,000

Additional Grand Opening expenses $500

Insurance-Liability & Workers Compensation (Initial

Deposit) $1,000

Professional Fees $2,000

Additional Funds (12 Months) $20,000

Estimated Total $253,730

Income StatementYo-Good Sales $312803.90

Cost Of Goods sold $18400.23

Gross profit $294403.67

EXPENSES:

PAYROLL $60,600

Sales and Marketing and Other Expenses $25,000

Depreciation $0

Rent $1,217

Utilities $5,000

Insurance $2,000

Payroll Taxes $7,272

Other $0

TOTAL OPERATING EXPENSES $91,089

Profit Before Interest and Taxes $203314.67

Interest Expense $8,000

Taxes Incurred $40,000

NET PROFIT $155314.67

Percentage % Profit 39.6%

Balance sheetBalance Sheet Year 1

Cash $253,730

Accounts Receivable $10,000

Inventory $5000

Other Current Assets $1,000

TOTAL CURRENT ASSETS $262,479

Long-term Assets $10,000

Accumulated Depreciation of assets $0

Total Long-term Assets $10,000

TOTAL ASSETS $272,479

Liabilities and Capital

CURRENT LIABILITIES 2008

Accounts Payable $1,000

Current Borrowing $0

Other Current Liabilities $0

SUBTOTAL CURRENT LIABILITIES $1,000

Long-term Liabilities $3,444

TOTAL LIABILITIES $4,444

Paid-in Capital $30,000

Retained Earnings $131,588

Earnings $106,447

Total Capital $268,035

Total Liabilities and Capital $272,479

NET WORTH $268,035

Franchisee legal agreements

Disclosure Document

Initial Franchisee Fees:

$50,000

Royalty fees:

From 3% to 6%

Initial Investment :$253,730

Bankruptcy:

Company is not involved in any bankruptcy issues in previous 10 years.

Business Description

The franchisor is Fresh and Healthy brands. Yo-Good Stores offer for sale premium frozen yogurt, Smoothies ,iced tea mix , java zone from a retail location.

Yo-good Stores may be established in a variety of locations that the franchisor approves, including a strip shopping center, a free-standing building (with or without drive-up window) and a regional shopping mall, and usually will be located in urban and suburban areas.

Business format franchising:

Fresh & Healthy Brands systems can also be modified to adapt to cultural, economic and sociological differences in the various countries we serve. Flexibility based on location is one of the key reasons why our franchise partners are attracted to a new franchise opportunity with Fresh & Healthy Brands.

A continuing relationship:

Our training, operations manual and ongoing support services offer a strong network to help encourage your new business.

we provide in preparation for the opening of their Pure Health, Yo-Good, Juice Zone, Go-Grill, or Famous Famiglia Pizzeria franchise.

Training sessions are informal but very energetic..

Yo-Good BarThe Yo-Good Bar is perfect for spaces of 100-200 square feet or 10-20 square meters.

No seating required. It’s suitable for areas with very high foot traffic

and limited spaceit’s an excellent opportunity for co-branding with

other food and retail.

Yo-Good Kiosk

A kiosk with a space parameter of 200-500 square feet or 20-47 square meters.

The kiosk concept offers:

Limited seating

High stools.

Suitable for areas with very high foot traffic or street front!.

Yo-Good Lounge

The lounge is typically 500-1500 square feet or 47-140 square meters. This is meant for a high exposure location with a full menu and ample seating. Suitable for posh up-market localities.

Training and Assistance:

Our training focuses on topics that will assist you to become more familiar and comfortable with the day-to-day operation of the business. Broad slates of topics, most of which are included in the Fresh & Healthy Operations Manual, are covered during the training period.

Franchisee Territory:

Based on a variety of factors including financial commitment, Fresh & Healthy brands have a designated “Master Franchisee” for each individual market or country.

Mr. Zulfiqar Hussain has acquired the master franchise rights in Pakistan for Juice Zone!, Atif Saeed for Yo-good and Mr. Mohammad Aslam Sheikh, CEO Taj Corporation & master Franchisee for Pure Health Cafésin Pakistan.

Term of Agreement and Renewal:

The length of the initial franchise term is 20 years for lounge.

Obligations and Restrictions:

The franchisor recommends that the franchisee participate personally in the direct operation of the Store. In operating the Store, the franchisee may offer for sale only those Yo-Good Products that are approved for the franchisee to sell at the premise.