ying li welcome large crowds of shoppers into the...
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Ying Li International Real Estate Limited
(incorporated in the Republic of Singapore) Company Registration No. 199106356W
PRESS RELEASE – FOR IMMEDIATE RELEASE
YING LI WELCOME LARGE CROWDS OF SHOPPERS INTO THE HIGHLY-ANTICIPATED YING LI
INTERNATIONAL PLAZA RETAIL MALL
Secured comprehensive portfolio of both international and domestic tenants with 76% contracted occupancy
Key tenants such as H&M, C&A, Lotte Mart and Kids Want welcome large crowd of shoppers on the first day of opening
Extensive line-up of exciting events, promotions, offers and performances to kick off the soft launch
Singapore – 20 December 2013 – Singapore Exchange Mainboard listed Ying Li International
Real Estate Limited (“Ying Li” or the “Company”, and together with its subsidiaries, the
“Group”) is pleased to announce that the highly-anticipated Ying Li International Plaza’s retail
mall （英利国际广场）open its door to more than 100,000 shoppers today. The mall has to-
date successfully garnered 76% contracted tenant occupancy and 9% with letters of intent
signed.
The 9-storey family and lifestyle themed mall offers a vibrant and diverse array of retail, food
& beverage, lifestyle and entertainment outlets, laid out over 100,000 square meters (1.1
million square feet) of gross floor area. The innovative and intelligently designed layout of its
extensive retail areas provides large spaces for entertainment events and recreational
activities, creating a holistic and multi-sensory shopping experience. Shoppers can enjoy a
diverse portfolio of popular as well as niche international and domestic brands catering to the
local taste and preferences.
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Commenting on today’s soft opening of Ying Li International Plaza retail mall, Executive
Chairman of Ying Li, Mr Fang Ming, said: “Today, the Group has achieved yet another
significant milestone in its history. Ying Li International Plaza retail mall is the largest retail
mall developed by the Group to date and we are delighted at the excellent response from both
tenants and shoppers thus far. Our vision is to create an unprecedented experiential lifestyle
destination for Chongqing’s shoppers and their families and this vision has now become a
reality.”
Added Group Chief Executive Officer of Ying Li, Mr Ko Kheng Hwa, “We are confident that the
eclectic and dynamic mix of both international and domestic brands, merchandises, services,
eateries and leisure options set in an enticing mall concept design will appeal to the
increasingly discerning consumers in Chongqing. Supported by our strong retail management
team and a sound mall management strategy, we believe Ying Li International Plaza retail mall
is set to become a retail benchmark in Chongqing and a must-go-to destination in Yuzhong
District.”
Making its debut appearance in Chongqing is Lotte hypermarket (“Lotte Mart”). Operated by
Lotte Group, a leading Korean conglomerate and Fortune 500 Company, Lotte Mart takes up
13,400 sqm of space offering an extensive range of quality local and imported groceries and
general lifestyle merchandises.
With the increasing cosmopolitan lifestyle of Chongqing consumers, Ying Li International Plaza
retail mall has attracted well-known mass market European apparel brands such as H&M and
C&A, as well as popular domestic brands such as Jolyvia Beauty（娇莉芙）, Hotwind （热
风）. China’s leading fashion and denim apparel label, MJstyle, has established its Chongqing
flagship store in Ying Li International Plaza retail mall.
Further enhancing the theme is another key tenant, Kids Want （孩子王）. Leasing more
than 4,700 sqm of space, Kids Want is a one-stop premier speciality retailer that provides a
comprehensive range of quality products for children and expectant mothers all under one
roof.
Offering fresh entertainment concept at the mall, the Group has signed up China’s leading
cinema and entertainment Group, Poly Tongmei Cinema（保利同美影院）. Clad in modern
and contemporary furnishing, the multiplex takes up 5,000 sqm of space with 13 screens and
1,500 seats. In addition, the mall will feature MLCQ Party Box, a leading karaoke chain in
Chongqing.
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Shoppers at Ying Li International Plaza retail mall will be spoilt for choice with a wide variety
of tantalizing food & beverage offerings such as Dezhuang Hotpot（德庄火锅）, Xiao Dong
Tian Restaurant（小洞天）, Fragrant Thai Restaurant（香漫谷）, SANHOUCAL Steak House
（胜毫客牛排）, Starbucks Coffee （星巴克）and Honeymoon-Dessert（满记甜品）.
In conjunction with the mall’s soft opening and upcoming festive season, Ying Li International
Plaza retail mall and its tenants have launched an exciting line-up of events, including
entertainment performances, attractive lucky draw prizes, promotions with retailers, and fun-
filled activities and events for shoppers of all age group to participate.
Strategically located in the centre of Da Ping, the most densely populated area in Yuzhong
district of 200,000 population and some 150 large companies within a 1km radius area, the
Ying Li International Plaza retail mall benefits from the frontage exposure and access to two
main roads - Da Ping Main Street （大坪正街）and Changjiang 2nd Road （长江二路）. In
addition, the mall is supported by a comprehensive public transport network infrastructure,
including 42 bus line services and the adjacent Da Ping Interchange Station. Da Ping Station is
an interchange for MRT line 1 and LRT line 2, and is 4 MRT stops away from Jiefangbei,
Chongqing’s core Central Business District. This highly convenient access via multi-modal
transportation greatly extends the large population catchment of the mall.
The retail mall is located in the podium block of the Ying Li International Plaza - a premier
large-scale integrated mixed use development spanning a gross floor area of 400,000 sq m
(4.4 million sq ft) which also comprises one office, one SOHO (small office/home office) and
three residential tower blocks. The units in the tower blocks are being progressively
completed and handed over to buyers.
***END***
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High volume of shoppers visited the highly-anticipated Ying Li International Plaza retail mall on
the first day of operations
Crowded first day for Lotte Mart
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Bustling first day for many retailers in Ying Li International Plaza retail mall
Location of Ying Li International Plaza
Daping
Jiefangbei
Ying Li International Plaza
Line 2
Line 1
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About Ying Li International Plaza
Ying Li International Plaza（英利国际广场）is an approximately 400,000 sq.m integrated
mixed use development project designed with a vibrant “Live-Work-Play” theme that
comprises of quality residences, SOHO, Grade A offices and a retail mall that features popular
fashion, dining, shopping, entertainment, family and lifestyle brands to cater to a wide variety
of customers. The centrally located and iconic Ying Li International Plaza will help transform
the immediate vicinity into a vibrant retail destination and bustling commercial hub, serving a
large catchment, as well as the working professionals in the upcoming Yuzhong District
Headquarter Economic Zone （渝中总部经济园区）.
Strategically located in the centre of Da Ping, the most densely populated area in Yuzhong
district, with about 200,000 population within a 1 km radius area, Ying Li International Plaza
benefits from the frontage exposure and access to two main roads - Da Ping Main Street
（大坪正街） and Changjiang 2nd Road （长江二路）. The Ying Li International Plaza
project is also supported by a comprehensive public transport network infrastructure,
including 42 bus line services and the adjacent Da Ping Interchange Station, an interchange
station for two existing subway lines, 1 and 2, which connect to the major CBDs in Chongqing.
Line 1 connects the project to Jiefangbei CBD (4 subway stations away) to Shapingba CBD (7
subway stations away) while Line 2 connects to Yangjiaping CBD (3 subway stations away),
Jiefangbei CBD (7 subway stations away) and Dadukou CBD (8 subway stations away). Ying Li
International Plaza is also within walking distance to many surrounding amenities such as
schools, banks, medical facilities, sports and recreation centres.
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About Ying Li International Real Estate Limited (www.yingligj.com)
Ying Li International Real Estate Limited ("Ying Li" or “the Group”) is the first significant
Chongqing property developer to be listed in Singapore with its key subsidiary, Chongqing
Yingli Real Estate Development Co., Ltd. ("Chongqing Yingli" or the "Company"). The Group
engages principally in the development, sale, rental, management and long-term ownership
of high quality commercial and residential properties in prime locations in Chongqing.
Chongqing Yingli is a recognised brand in Chongqing for quality, innovation and excellence in
commercial property development, and is well-positioned to capitalise on the strong market
growth in Chongqing.
Established in 1993, Chongqing Yingli has a solid track record in urban renewal, having
transformed old city areas into high quality and premier design developments. Chongqing
Yingli has successfully modernised the landscape of the city centre in Chongqing's main
business districts, developing several landmark commercial buildings such as New York New
York, Zou Rong Plaza, Future International and International Financial Centre.
Over the years, Chongqing Yingli has also earned numerous awards and accolades such as the
Leading Brand in Chongqing Construction in 2007 and Chongqing's Top 50 Real Estate
Development Enterprises in 2001, 2003, 2005, 2007, 2009, 2011 and 2013. The Company's
recognised efforts and capabilities have enabled Chongqing Yingli to continuously secure land
in prime locations, build premium commercial developments and attract prestigious clientele.
For further information, please contact:
Investors Relation Department at [email protected]
Mr. Ronald Ng
Manager, Investor Relations
Tel : (65) 6334 9056
Email : [email protected]