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Your Home Your Market Chelsea Smith & Scott Merian Realtors Real Estate One

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Page 1: YHYM.PPT

Your Home Your Market

Chelsea Smith & Scott MerianRealtors

Real Estate One

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Repairs That Add Value

• Maintains the value of your home. • They add value to your home.• Makes your home more competitive and

unique once on the market• Avoid repairs and upgrades that do not have a

significant return.

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Long Term Return

Kitchen Basement

Bathroom

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Preparing Your Home Before Listing

Exterior• Your homes first impression sets the tone

of the viewing. • The exterior of our home needs to be in

top condition. • There can be little to no signs of age or

wear. • Basic landscaping is needed.• No trash or natural debris.

Interior• So clean you could eat soup in the toilet.• All broken, dead, squeaky, and seals need

to be fixed.• Clutter removed and organized household

materials.

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Preparing to Show Your Home

Help the Buyers Mentally “Move In”

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Questions You Must Ask Yourself

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Supply of HousesDemand from

Buyers

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We Find Ourselves Seeing This

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0 1 2 3 4 5 6 7 8 9

The Price is RightTiming is extremely im-

portant in the real estate market.

The longer the home stays on the market the

less traffic you get.

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Oakland County Prediction and Facts

• Rising Sales Price• Interest Rate Raised• Time on market more stable• Trid Laws: 45-60 days to close• Optimal list days in fall winter and

spring• Competitive market in Summer

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Realistic Value vs Emotional Value

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Setting the Right Price

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Prepare to Give All Information to Buyers

From Measurem

ents to Receipts

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John Adams Mortgage Company

Home Mortgage

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Internet Real Estate Agent For Sale Sign BuilderFriend Print Ad Knew Seller Other

Where Buyers Find Their Homes

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Multiple Listing

Services

Large Natoinal Web Exposure

State's Most Viewed Broker Website

Largest Home Marketing Budget

Innovative Buyer Financing and Incentive Program

Social NetworkingLargest Corp. transfer dept.Company-wide Open

HousesDemographic MarketingOffice Networking PromotionsLargest Past

Customer BaseRecognizable Lawn SignsDirect Mail

PromotionYouTubeMobile

AppMarket Research

Reach More Buyers

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Making the difference in the time it

takes to sell and the

amount you net!

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What Happens After the Contract is Signed1. Inspections must be completed2. Buyers must obtain a mortgage3. House will be appraised by the lending institution on

behalf of the buyer4. Make arrangements for interim housing, if necessary5. Title Insurance Survey and Deed must be ordered by

the seller6. All Contingencies must be removed7. Closing and occupancy date established8. Make Arrangements for movers9. Switch utilities and pay off final bills10.Sign final papers11.Surrender keys to buyer

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What Happens After You Sell1. Keep copies of all paperwork related to the

closing and settlement2. Keep proof of improvements and prior

purchases3. Stay on top of tax laws4. Put your research in a money market fund5. Choose your next home carefully6. Don’t fee pressured to buy7. Reevaluate your personal finances8. Think about what you need from an agent to

help you buy9. Thing through your next down payment10.Remember to send change-of-address notices

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Do you need a

Realtor?Marketing State

RegulationHandle Problems with Title

PaperworkMarket Knowledge

Federal RegulationsAccess to Buyers

Negotiation Thoroughness

Integrity Contracts Confidentiality

Handle Problems with Inspectors

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Listing Compensation

3-4%

Selling Compensation

4-5%Provide a market analysisDefine the most likely target buyersCreate a Marketing plan for your homeInternet marketing distributionPromote the home to the brokerage communityTarget local and metro media promotionFollow up with all property inquiresReview activity results and adjust marketing planNegotiate any offers on your behalfManage the closing process and post closing needsRemain a trusted advisor

Help the buyer define their home requirementsProvide home and area information to the buyerIntroduce the buyer to your homeNegotiate on behalf of the buyerFacilitate the buyer's financing needsManage the closing process and post closing needsRemain a trusted advisor

Setting the Fee

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Don’t Be Afraid to

Interview Your

Realtor

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By Law Sellers Must

DiscloseMandatory Disclosures

not only benefit the buyer but you as property

owners as well.

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Thank Your for ComingIf you would like a comparative

market analysis we will provide

you the information.

26236 Woodward AveRoyal Oak, MI 48067