ygg 2+6+39=1
TRANSCRIPT
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2+6+39=1?Hva skjer når 2 merkevarer, 6 selskaper i 39 landsider med 16 000 sider skal slåes sammen til en?
532 kontorer i 100 land
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OPPGAVE 1:
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LONG TERM DIGITAL PROJECT
Migrer altog integrer tjenesten My DNV GL sømløst i webben
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Migrate relevant content + write new content
Close down/ redirect after launch
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LONG TERM DIGITAL PROJECT
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Hvordan begynner vi?Vi fordelte konseptarbeidet i 5 spor
2 Måneder med workshopper i mange land, og enda flere meninger…
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INVOLVERTE
Bouvet team:Rådgiver, IA, ID, GD, Prosjektleder
DNV GL: ProsjekteierProsjektlederCommunication avdelingenBrand avdelingenIT avdelingenWebForum/ internett forumSteering comitee
InCentro: Utvikler team på 4 pers
Stakeholders:Maritime EnergyOil and Gas SoftwareBusiness Assurance Group
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2+6+39=1
KOMMUNIKASJON + DESIGN
CRM + TARGETING
INTEGRASJON MyDNVGL
URL STRUKTUR
IA + PRODUCTS
Konseptarbeid 5 spor
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2+6+39=1
Konseptarbeid 5 spor
KOMMUNIKASJON + DESIGN
CRM + TARGETING
INTEGRASJON MyDNVGL
URL STRUKTUR
IA + PRODUKT STRUKTUR
Taxonomi
Dynamisk innhold
Grunn menystruktur
Fokus på søk
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2+6+39=1
Konseptarbeid 5 spor
KOMMUNIKASJON + DESIGN
CRM + TARGETING
INTEGRASJON MyDNVGL
URL STRUKTUR
IA + PRODUKT STRUKTUR
Målgrupper:
Definerte de viktigte gruppene,
Satte opp personas
Kjørte kundereiser i hvert forretningsområde
Mindre tekst – kom til poenget
Mer visuelt
Fleksibelt modulsystem
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2+6+39=1
Konseptarbeid 5 spor
KOMMUNIKASJON + DESIGN
CRM + TARGETING
INTEGRASJON MyDNVGL
URL STRUKTUR
IA + PRODUKT STRUKTUR
5 crm tools, finne felles
Relevant innhold basert på taxonomi
Mer targeting i fase 2.
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2+6+39=1
Konseptarbeid 5 spor
KOMMUNIKASJON + DESIGN
CRM + TARGETING
INTEGRASJON MyDNVGL
URL STRUKTUR
IA + PRODUKT STRUKTUR
Samme inngang
Snarvei til tjenester fra forsiden
Rask oversikt over notifications
Dashboard
Fase 2: kunde dialog
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2+6+39=1
Konseptarbeid 5 spor
KOMMUNIKASJON + DESIGN
CRM + TARGETING
INTEGRASJON MyDNVGL
URL STRUKTUR
IA + PRODUKT STRUKTUR
Lokale domener
Arving av innhold på landsider
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PROSJEKTMANDAT MED 7 PROSJEKTMÅL:
Integrate private and public content and services
Recognise all visitors and provide personalized content and services
Engage visitors on our web site to strengthen relations
Increase and align use of social media
Improve presentation of products and services
Strengthen marketing of DNV GL thought leadership, leveraging digital channels
Rewrite and
reduce content to make it fit for purpose for each stakeholder group
1234
567
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PROSESSEN
3 ukers sprinter
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PROSESSEN
1 gang i kvartalet workshop med stakeholders
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PROSESSEN
Content is king
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SERVICE PAGE PRINSIPPER
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GEO IP
Germany Norway
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Brukertester overseas
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Funn
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VEIEN VIDERE
Nye dnvgl.com
INTERN LAUNCH OKTOBER
INNHOLDS PRODUKSJONOG PUBLISERING
LAUNCH02.03.15
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Migrate relevant content + write new content
Close down/ redirect after launch
2900
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5 ting vi lærte
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2
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Thank you!