YEG FITNESS2014 Media Guide

yegfitness.ca2109 90a StreetEDMONTON, AB T6X 0P4 info@yegfitness.ca

Photo by Chan Rin

MISSION 2014 Media GuideYEG FITNESS

To be the go-to resource and leading authority in the Edmonton Area on health, fitness and leading an active lifestyle.

The YEG Fitness DifferenceWe offer a distinct focus on health and fitness with 100% local content. All of our stories feature Edmonton area fitness content, athletes and businesses and showcase health and fitness events and happenings in our area.

CONTENT 2014 Media GuideYEG FITNESS

January/February – Beginner Fitness – New Year/New You

March/April – Alternative Training

May/June – Beach Body/ Active Outdoor

JULY/August – Red Hot Summer September/October – Nutrition & Health

November/December – Holiday Edition

35% fitness

20% wellness

20% nutrition

15% apparel

10% beauty/lifestyle

DEMOGRAPHICS 2014 Media GuideYEG FITNESS

AGEaverage 37

MALE 22.86%

FEMALE 77.14%

RELATIONSHIP STATUS 23% single

71% married or civil union

6% separated

HOUSEHOLD INCOME

avg. $120,440

FREQUENCY OF EXERCISING89% exercise 2+ times a week

EDUCATION79% have graduated from university

TYPES OF EXERCISE

weights 17%walk 23%

run 37%

cycle 17%yoga 3%

team sport 3%

HOW MUCH SPENT ON EXERCISING$60+ per month

WHERE THEY LIVEEdmonton, Alberta 12% WEST EDMONTON

11% SHERWOOD PARK37% SOUTH EDMONTON

14% NORTH EDMONTON 6% OTHER11% EAST EDMONTON

9% DOWNTOWN EDMONTON

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SOCIAL MEDIA 2014 Media Guide

UP 152% YEAR OVER YEAR

YEG FITNESS

facebook 705 followers

twitter 8495 followers

instagram 1154 followers

116,084 average monthly page views 11,439 monthy unique visitors3.39 pages per visit

Online Traffic Is Exploding

TESTIMONIALS 2014 Media GuideYEG FITNESS

“I have absolutely loved the support given to us by the team at YEG Fitness. Consumers are known to trust recommendations from people they know. YEG Fitness does a great job getting out into the community and building that network of readers looking for fun and effective ways to lead a healthy lifestyle. The advertising package we purchased not only allows us to post on their website, but they do a spectacular job helping us grow our business by being present through the various social media avenues and they get involved and attend events we host. They also encourage us to get involved in events/contests they host so we can additionally advertise through prize giveaways etc. YEG Fitness advertises positively to provide quality information for their audience.’

I have been using YEG Fitness for over a year now, and have been nothing but happy. I chose YEG Fitness to advertise because it encompasses a community fitness spirit with a passion for all that is health, wellness and fitness. It is a perfect fit for my business vision and values. I have been extremely happy with the return on investment I have made with YEG Fitness. The YEG Fitness team is passionate, professional and prompt; some of the best customer service I have seen in a while.

Jordan LawOwner, Soulspin Studio, Sherwood Park

Shara vigeant Owner, svpt fitness & athletics

AD SIZES 2014 Media GuideYEG FITNESS

1/2 Page Vertical 5.35” x 14.2”

385.2px x 1022.4px $399

Inside Front Cover10.7” x 14.2”

770.4px x 1022.4px $599

Back Cover10.7” x 14.2”

770.4px x 1022.4px $549

Full Page 10.7” x 14.2”

770.4px x 1022.4px $499

1/2 Page Horizontal 10.7” x 7.1”

770.4px x 511.2px $399

1/3 Page Horizontal 10.7” x 4.73”

770.4px x 340.56px $349

1/3 Page Vertical 3.56” x 14.2”

256.32px x 1022.4px $349

1/4 Page Horizontal 5.2” x 4.625”

374.4px x 333px $299

1/4 Page Vertical 4.625” x 5.2”

333px x 374.4px $299

1/6 Page 4.75” x 3.5”

342px x 252px $199

Pricing per edition. Each editions spans two months. Key placement or special placement requests at 10% premium. Post-release ad editing available with service charge. Ad sizes may vary. Prices subject to change.

AD PRICING 2014 Media GuideYEG FITNESS

1/2 Page Vertical $360 / $325 / $290 / $260

Inside Front Cover$540 / $485 / $435 / $395

Back Cover$495 / $445 / $400 / $360

Full Page $450 / $405 / $365 / $330

1/2 Page Horizontal $360 / $325 / $290 / $260

1/3 Page Horizontal $315 / $280 / $255 / $230

1/3 Page Vertical $315 / $280 / $255 / $230

1/4 Page Horizontal $270 / $240 / $220 / $195

1/4 Page Vertical $270 / $240 / $220 / $195

1/6 Page $180 / $160 / $145 / $130

Key placement or special placement requests at 10% premium. Post-release ad editing available with service charge. Ad sizes may vary. Prices subject to change.

Save on ad prices by subscribing for

2X / 3X / 4X / 5X Editions Each ad includes a feature article on yegfitness.ca and 2-3 tweet-outs per week of subscription period.

AD SUBMISSION 2014 Media GuideYEG FITNESS

Deadline Dates Reserve Space Material Due

January/February December 1 December 15

March/April February 1 February 15

May/June April 1 April 15

July/August June 1 June 15

* Max File Size 5mb, RGB, minimum 72 ppi, pdf, jpeg, png, gif. * Please contact if file size exeeds 5mb.* Include any URL links to include for ad clicks. * All graphics must be provided by customer. * If design needs are required or photography services are required, we can help with that through our in house photography and ad team.

THE TEAM 2014 Media GuideYEG FITNESS

TJ SADLER Editortj@yegfitness.ca (780) 504 - 7428

JOEL VERHAGEN Graphic Design

joel@yegfitness.ca

CHAN RIN Photographer

chan@yegfitness.ca

For advertising inquiries, contact ROHANI LIM - 780 909 5254

ROHANI@yegfitness.ca

ROHANI LIM Salesrohani@yegfitness.ca (780) 909 - 5254

YEG FITNESSWebsite Media Kit

yegfitness.ca

PLATINUM PACKAGE

Feature Article In YEG Fitness• Business editorial describing the great things your business provides• Includes images of your business and logo• Article features links to your website, as well as social media links and email

Facebook and Twitter Posts• Regular shoutouts on Facebook and Twitter (2-3 weekly)• Retweets of your tweets taged with @yegfit

Internal Page Advertisement• Linkable advertisement on YEG Fitness• 300 x 100 px logo ad space on each article page. 125 x 125 px logo ad on the main page of YEG Fitness• Ad can link to feature article in YEG Fitness or to your website.

* Negotiated rates are available for longer term contracts. * Graphics must be in jpg or png format and in high quality. * We can create a simple ad for you, but if more advanced work is required, you will need to providethe ad logo, or we will have it created for you at additional cost.

1-3 months $175/month

3-6 months $157.50/month

7-9 months $141.75/month

10-12 months $127.50/month

ADD-ONS

Feature Article ($125)• Perfect if you have a contest or event you would like featured on the main page of YEG Fitness.

Social Media Blast ($40/5 messages, $70/10 messages, $100/month of retweets tagging @yegfit)• Twitter shoutouts promoting your upcoming event, or other offer.

Newsletter Fan Out ($50/newsletter)• Place an ad in our monthly newsletter sent out to our subscribers.