YEEF – Young European Entrepreneurs of the FutureBarcelona, Oct. 2013

Format business presentation for Stockholm /

Gdansk 2014

• Powerpoint

• 12 – 15 slides

• With the necessary knowhow

• To present and explain the concept to an expert jury

Content

• Present a business idea

– That is feasible with available means

– That can be sold to customers who are reachable

– That can be produced/delivered at a reasonable and arguable price

– That will produce a profit sufficient to support continuous business

Details

• A product or a service

• Presented in such a way that the jury can believe that

– This can be done by the respective student group (with minimum outside help – and that must be paid and calculated)

– This can be marketed and sold to a realistic customer clientele in reach of these students

– This will produce a sustainable profit

Part 1: Executive Summary

1. Company name (catchy name, logo, corporate identity)

2. Concept: why has the world been waiting for this product – unique selling proposition USP

Business Profile

1.Legal form

2.Team and team roles

3.Location

4.Value chain

Market and competitors

1. Market analysis

2. Characteristics of market branch

3. Target customers

4. Competitor analysis

Marketing and Public Relations

1. Price calculation

2. Distribution

3. Advertising concept

Finance plan• Expected Turnover in year 1, and

the next 5 years

• Expected break-even point

• Expected costs (fixed and variable)

• Financial needs in founding phase

• Loan

Finance planMonth 1 Month 2 … Month 12

1. Startup Capital

2. Revenue

turnover

loans

private investment

other

TOTAL revenue

3. Expenditure

Investment

Materials

Running costs

Taxes and fees

Interest + repayment on loans

Other expenditures

TOTAL expenditures

Profit and loss statement

• Turnover

–Minus production cost

–Minus cost of capital

–Minus wages

–Minus marketing cost

• = EBIT

Over a period of 3 – 5 years

Profit graphics

0

2

4

6

8

10

12

Turnover : cost graphics

0

2

4

6

8

10

12

Future outlook

• Positive and negative developments

• Product development

• Diversification, expansion

• Strategies on a European scale

LIMITS:startup capital: €10.000.-2 ideas for Sweden:

- executive summary- market analysis- competition analysis- price