COMPETITION GUIDELINE

Why Compete?

• your opportunity to showcase your smarts, creativity, and business talent to some of the top industry professionals in their fields

• Learn from invaluable feedback laced with expert knowledge and experience

• Flex or gain entrepreneurial skills and passion on a platform

• perform in a team environment acquiring experiences relevant to real world situations

• network with bright peers and seasoned professionals

Prizes

• Vary from free consultation from business professionals, exposure, monetary prizes of 1000 dollars presented by IntertainmentMedia

• Tickets to Android TO

• Kobo ereaders

• More to be announced…

Competition details

• Teams must have at least 2 members and maximum 6• They can consist of different students across universities or

colleges• Team members must be current post-secondary, or newly

graduated (within the last 2 years)• Students are responsible for forming their own teams and

ideas• The competition is about presenting an vision for a mobile

or web product or service• the idea does not have to be developed prior however the

presentation will consist of a sufficient business plan including market focus and action plan, marketing plan, financial plan, etc...

Details continued

• students will go through a coaching series the afternoon of the conference, 15 minute round table discussions examining the product vision from distinct relevant angles

• Competitors will have a workshop the morning of the competition, an hour to regroup and compete in flights.

• 3 flights will happen simultaneous• the top place in each flight will continue on to present infront of

everyone in the awards dinner where the group panel will deliberate on a first place winner and awards will be administered

Register here:http://atendy.com/event/962579

Submission Details

• One member of the team will fill the challenge submission form

• Each member of the team’s name, number, and email will be submitted

• The idea must be presented in a 500 character or summary with key components drawn from business plan ideas

• Submissions will be accepted until December 29th and Submission winners will be announced Jan 1st.

Submission online:https://docs.google.com/spreadsheet/viewform?formkey=dGZJMHpsazE3T1N3VHVXX1pQZ29sdVE6MQ

Screening Process

• Submissions will be screened by the DEM Society members

• 15 submissions will be invited to compete at the challenge

• Submission considerations will be based on originality, feasibility, and creativity

• Each member of the team upon passing the screening process must register for individual delegate tickets, the competitors package will be a group purchase made by one member of the team

• Submissions made after the final acceptance date will be ineligible

Competition Deliverables

• 2-5 page standard business plan submitted January 12th

• Final Presentation of Vision to Panel of judges

– Presentation will be 15-20 minutes in length

Individuals Qualified to Enter-- Students must be either currently in their undergrad or masters or have graduated within the last two years

• Product Design & Development: key selling features, user experience, how will the product be designed? what is appealing about it? how, when, and what will be used to develop the product?

• Business Strategy: how will the start-up succeed, who will you hire, what relationships will you form, etc..

• Target Demographic: what need is the product serving? Who will be the target audience/consumer, how will you go about acquiring market share?

• Marketing Approach: how will you get the word how? what channels will you use? what will be your staged approach?

• Financial Forecast: present the idea of how will you find the monetary seeding money to create and develop the product, bring it market, and grow

Considerations

Evaluation

• the business plan will be an aid to the presentation for the judges to pull details and ideas presented by each team-- the business plan will be marked on professionalism and how well most bases of business areas are covered relatively.

• The presentation bares the greatest weight of evaluating each idea, marks are given on pitch, professionalism, originality of idea, creativity, feasibility, scalability, market relevance, etc.

• The decisions made by the panel of judges are final--the DEM Society has no influence in the decision making process

Sponsors