yearly event plan- 2011-12-1

8/6/2019 Yearly Event Plan- 2011-12-1

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Yearly Event Plan

AREML

2011 - 2012


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Poila Boishakh


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Basic Info

Event Dates: 8th-17th April11

Objective

To provide a stand-out shopping experience with special incentives

in the form of mega prizes (cars, jewelries, electronic products etc),thematic festivals & events

To drive footfall & subsequently sales at the malls

Brief

A mega shopping carnival covering two weekends with thematic

festivals, performances, loads of interactive games and mega prizes Attractive (yet subtle) thematic dcor to add to the festive

atmosphere


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Promotional PlanPrint: 1 full page & 2 half page ads + 3 editorials

Outdoor: 10-12 hoardings

Radio: 10-12 slots from 7 days before the event

TV: Audio-Visual slots from 7 days before the event

In-house:CCNT:

Escalator branding, posters, standees, leaflets (to be distributed in local

households) etc

CCSL:

Crosswalk branding, standees, posters, leaflets


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Few Snaps

Sweets fair

Interactive games

Band PerformanceMir and June Mallya

Handicrafts Fair


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CreativesPoster

Booklet

Press advt-half page


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Newspaper Coverage

Times of India

dated:10.04.11

Calcutta Times

dated:20.04.11

TOI dated:15.04.11

Cut-out of advt in

Good News


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CCSL7

th

AnniversaryHum Saath Saath Hain


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Basic InfoDates: 3rd-5th June

Objective

To celebrate the 7th anniversary with a crisp 3-day event with

families of Kolkata commemorating the bond between City Centreand the families for the last 7 years fun-frolic-fiesta amidst acarnival atmosphere which will drive people of all ages

Brief

A mega weekend bash with loads of interactive games and prizes,performances/events for kids & senior citizens (may approachDignity foundation)

Attractive (yet subtle) thematic dcor (balloons & drapes of WW)


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Promotional PlanPrint: 1 full page + 2 editorials



TV: Audio-Visual slots/ scrolls from 7 days before the event

In-house:CCSL:

Standees, posters, leaflets, dropdowns

CCNT:

Standees, leaflets


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Budget

Sl. No Heads of expenses Approx Cost (Rs.)

1 Event Cost 600000

2 Decoration 100000

3 Promotion 250000

TOTAL 850000


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Previous Years Memories


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Inter College FestCCNT


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Basic InfoDates: 3rd/4th week of Aug

Objective

To ride on the success of last year & build a property which reaches-

out to hundreds of youth & also brings them to our mall for a Grand

Fiesta, thus presenting itself as an excellent opportunity for

advertisers

Brief 7-day registration campaign in colleges followed by 1-day prelim (if

conducting prelims in colleges become logistically difficult/ expensive then we can

skip prelims)

1 day Grand Finale at New Town with 8-10 interesting categories


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Promotional PlanPrint: 2 half pages + 2 editorials

Outdoor: Canter activity for 5-7 days before the college registrations

Radio: 8-10 slots from 7 days before the college registrations

TV: scrolls from 7 days before the college registrations

In Colleges: Registration counter with backdrop/ standees/ leaflets/

posters

In-house:CCNT:


CCSL:

Standees, leaflets


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Budget


1 Event Cost 300000

2 Promotion 250000

TOTAL 550000


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L

ast year...


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PujaS

hopping Festival+CCNT Anniversary


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Basic InfoDates: 16th-25th Sept

Objective

To organize the most extravagant Puja Shopping Festival with loads of gifts,

games & performances. Gifts galore & special celebration on Bday (19th)

Brief Successful events like Dancing Star, Voice of CC etc can form part of weekend

activities along with dance & band performances; Big ticket celebs will

enhance the image of these events as well as the Puja Festival

We can celebrate NT Bday with old-age home people ending with fusion

dance/ old medley etc. Hourly lucky-draws & assured gifts through wheel-of-fortune


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Promotional PlanPrint: 1 full page & 2 half page ads + 3 editorials


R

adio: 10-12 slots from 7 days before the event

TV: Audio-Visual slots from 7 days before the event

In-house:CCNT:

Escalator branding, posters, standees, leaflets (to be distributed in local

households) etc

CCSL:

Crosswalk branding, standees, posters, leaflets


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Budget


1 Event Cost 1500000

2 Promotion 1000000

TOTAL 2500000


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Paper Ads for previous year


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Some Collaterals

PosterBackdrop

Registration Backdrop

Table Facade

Logo Panel


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Few Memories from the past

DJ Akash, Ratul Shankar & Purbayan

RedFM Live RJ Mix The cake cutting ceremony


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Paper Cut outs


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Previous year memories


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Promotional Collaterals .Crosswalk SL

Standee Escalator NT

Back dropBus Branding


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Valentine Talentime


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Basic Info

Dates: 12th-14th Feb12

Objective

To celebrate the day ofLOVE with a 3-day event with fun-games & activities

Brief

Same couple-hunt as this & prev. year with loads of attractivegifts


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Promotional PlanPrint: 1 half page + 1 quarter page + 2 editorials



TV: Audio-Visual slots/ scrolls from 7 days before the event

In-house:CCNT:

Standees, leaflets, posters

CCSL:



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Budget


1 Event Cost 400000 (including some

balloon decoration)

2 Promotion 350000

TOTAL 750000


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News Paper Coverage


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Memories of previous year


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Thank You

yearly event plan- 2011-12-1

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