YEAR IN REVIEW FY 2020Five Flags Center Mission Statement:Strive to enhance the quality of life for the citizens of the Tri-State area and contribute to the community’s economic vitality by providing access to a wide variety of entertainment, culture and other activities, while minimizing cost to Dubuque taxpayers.

Photography Contributed By: General Bob Felderman, Steven Schleuning

COVID-19 PANDEMIC IMPACT

Among all the industries that have been impacted by COVID-19, the effect has been especially devastating to the live entertainment business. Large gatherings

are still prohibited in many states. Some of the biggest event promoters have

made significant job cuts, including Creative Artists, William Morris, and Feld

Entertainment. The company behind Cirque du Soleil eliminated 1,300 jobs and

filed for bankruptcy protection.

FY2020 EVENTS IN REVIEWAlice Cooper

Wynonna & The Big Noise

Revive Me Dubuque

Disney on Ice

Quad Con

Cody Johnson

Charley Pride

The Four Italian Tenors

Rumble on the River

All Community Reads

Wags at the Flags

Little River Band

Louis C.K.

Paw Patrol Live

A Motown Christmas

Michael Carbonaro

PJ Masks Live

Retro Rewind

Winter Iowa Games

Jordan Davis

Main Street Iowa Annual Meeting

Dock Dogs World Championships

Mystery Science Theater 3000

A Magical Cirque Christmas

The Oak Ridge Boys

Flat Track Motorcycle Racing

Country Unplugged

Battle for the Bluff Rodeo

El Kahir Shrine Circus

Potted Potter

The Choir of Man

The Price is Right Live

NCAA Div. III Regional Wrestling

Trilogy: The Ultimate Tribute Show

Mississippi River RC Arena Nationals

Veterans National Recovery Center

Presidential Forum

Dubuque Symphony Orchestra

Rising Star Theater Company

Fly-By-Night Productions

BEFORE THE PANDEMIC

Yellow: First time at Five Flags

FY 2020 HIGHLIGHTS

• Highest Attendance Event: Disney on Ice – 7,139 Guests (7 performances)

• Highest Attendance Single-Day Event: Retro Rewind – 1,960

• Highest Beer Sales Event: Cody Johnson – 2,624 Beers Sold ($15,877)

• Busiest Week: February 20-27

• Country Unplugged, Battle for the Bluff Rodeo (two days), DSO Spring

Family Concert, DSO Classics 3 (two performances), Carden Brothers/El

Kahir Shrine Circus

• Total Attendance: 6,340

BEFORE THE PANDEMIC

FY 2020 HIGHLIGHTS• Highest Attendance Increase: Battle for the Bluff Rodeo – 81% Increase Over FY 2019

• Pre-Potter Party: More than 300 guests attended a special pre-show reception prior to the

Five Flags performance of “Potted Potter,” a nationally-touring Harry Potter parody• Highest Attended Theater Event: All Community Reads: Picking Cotton – 616

BEFORE THE PANDEMIC

UPGRADED WIFI SERVICEIn October, Five Flags Center partnered with ImOnCommunications to provide FREE wireless internet to Five Flags guests. Visitors to the venue can enjoy five hours of free WiFi to share photos with friends and family, check in on social media, and view upcoming events. ImOn’supgrades will also allow Five Flags to introduce future technologies to further improve the guest experience.

FY 2020 HIGHLIGHTS

COMMUNITY OUTREACHFY 2020 HIGHLIGHTS

Top: Harlem Globetrotter Flip White makes a “Smile

Patrol” visit to MercyOne Dubuque.

Right: Five Flags Center and Feld Entertainment staff

worked together to give Disney on Ice ticket and

meet-and-greet upgrades to area girls whose father

had recently died in a house explosion.

STAFFING CHANGES

Don Howes retired as the

Five Flags Center’s

Director of Finance at the

end of 2019 after 15 years

in the position.

FY 2020 HIGHLIGHTS

Corey Morehead began

her duties as the new

Director of Finance in

January 2020.

Brian Gephart joined the

Five Flags staff as Food

and Beverage Manager in

mid-2019.

248

355342 335

259

231

FY20 FY19 FY18 FY17 FY15 FY13

Event Days by Fiscal Year

EVENT ANALYSISQUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA

62,051

87,821

99,042

80,393

65,063 66,042

FY20 FY19 FY18 FY17 FY15 FY13

Attendance by Fiscal

Year

YEAR-END FINANCIALS

$621,907

$691,300

$1,008,419

$1,909,158$1,762,079

$1,214,405

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

$1,800,000

$2,000,000

FY13 FY15 FY17 FY18 FY19 FY20

Gross Ticket Sales

ECONOMIC VITALITY

$146,568

$110,411

$223,620

$315,288

$450,746

$242,041

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

$500,000

FY13 FY15 FY17 FY18 FY19 FY20

Gross Food/Beverage Revenue

$0.00

$100,000.00

$200,000.00

$300,000.00

$400,000.00

$500,000.00

$600,000.00

$700,000.00

FY15 FY17 FY18 FY19 FY20

INCOME

INCOME

$390,069

$236,747

YEAR-END FINANCIALS

$600,350

ECONOMIC VITALITY

$310,028

$530,008

Five Flags Center was on track to

outperform the city’s budgeted

subsidy of $919,551 until the

pandemic struck in mid-March,

forcing the postponement or

cancellation of the rest of the

fiscal year’s events. As a result,

the benchmark was missed by

$152,428.71.

IMPACTED EVENTSMarch 13: Baby Shark Live

March 14: In My Life – A Musical Theater Tribute to The Beatles

March 14: Midwest Spring Jam

March 20: Harlem Globetrotters

March 21: Community Wellness Expo

March 26: Cole Swindell

March 27: Air Supply

March 28-29: Dubuque Symphony Orchestra – Classics 4

April 3-5: Dueling Dogs World Championships

April 8: Peppa Pig Live

April 11: An Evening with C.S. Lewis

April 18: Catfish Cooley’s Nitro Comedy Tour

April 24: Home Free

April 30: Insane Clown Posse

May 2-3: Dubuque Symphony Orchestra – Classics 5

May 7: Lee Brice

May 15: NICC Graduation Ceremony

May 30: Senior, Hempstead High School Graduation Ceremonies

Entire Fly-By-Night Productions Season

Entire Rising Star Theater Company Season

COVID-19 IMPACTS

WHAT WAS LOSTCOVID-19 IMPACTS

March/April Events – Ticket, Food & Beverage Revenue Estimates

Baby Shark Live Midwest Spring Jam In My Life Harlem Globetrotters

Tickets: $39,134 Tickets: $43,132 Tickets: $11,706 Tickets: $29,976

F&B: $3,388 F&B: $11,405 F&B: $771 F&B: $2,373

Cole Swindell Air Supply Peppa Pig Insane Clown Posse

Tickets: $98,010 Tickets: $58,329 Tickets: $11,027 Tickets: $14,385

F&B: $38,070 F&B: $8,698 F&B: $837 F&B: $3,467

TOTAL LOST REVENUE: $374,708

Based on Ticket Sales as of 3/12/2020

Tickets Total: $305,699Food & Beverage Total: $69,009

CONTROLLING WHAT CAN BE CONTROLLEDCOVID-19 IMPACTS

Five Flags Center has been uniquely positioned to weather the pandemic,

with flexibility for postponing – rather than cancelling – impacted events.

Dueling Dogs World Championships: Moved to July 31-August 2

Catfish Cooley’s Nitro Comedy Tour: Moved to September 12

Cole Swindell: Moved to October 8

Air Supply: Moved to October 9

Bone Thugs-N-Harmony, Twista, & Do or Die: Moved to October 10

Lee Brice: Moved to March 13, 2021

Styx: Moved to March 14, 2021

Home Free: Moved to March 17, 2021

Insane Clown Posse: Moved to May 6, 2021

CONTROLLING WHAT CAN BE CONTROLLEDCOVID-19 IMPACTS

Five Flags Center staff has also been working to bring in new

events, including some that had to cancel in other venues

due to a lack of available rescheduling dates.

Events added since the pandemic began include:

Lee BriceMarch 13

Flo RidaNovember 21

The Texas TenorsDecember 12

Russian Ballet TheaterOctober 24

VENUE SHIELDCONTROLLING WHAT CAN BE CONTROLLED

VenueShield is ASM Global’s new cleaning and sanitization protocol, instituted as a response to the COVID-19 pandemic.

The VenueShield protocol incorporates best practices to

provide the highest levels of cleanliness while

accommodating evolving guest expectations.

Aspects of VenueShield include, but are not limited to:- Use of Personal Protective Equipment (PPE)

- Contactless Transactions

- Physical Distancing- Increased Cleaning and Sanitization

NEWS COVERAGECONTROLLING WHAT CAN BE CONTROLLED

Both prior to, and since the pandemic, Five Flags Center has

worked aggressively to promote the venue and events

through local and regional news media.

SOCIAL MEDIACONTROLLING WHAT CAN BE CONTROLLED

Despite the COVID-19 pandemic, Five Flags Center continues to maintain

one of the strongest social media followings in the Dubuque area.

Facebook15,493 Likes

Up 17% from FY19

Twitter1,511 Followers

Instagram1,395 FollowersUp 26% from FY19

Total FY20 Post Reach: 2,647,901 People

Best Performing Tweet:Michael Carbonaro Announcement

297 Engagements (23% Engagement Rate)

Total Facebook/Instagram Check-Ins (July 1- March 11): 1,604 – Approx. 6.3 per Day

SOLIDARITYA citizen-created, privately funded mural

highlighting Dubuque’s diversity was

painted by a wide range of community

volunteers on the Main Street side of Five

Flags Center in late June/early July.

A photo of the finished mural has the most

Likes (907) and Shares (1,100+) of any

post on the Five Flags Facebook page,

and has reached more than 173,000

people.