year in r...sep 08, 2017  · year in review marketing update 1 in 2017, institute’s marketing...

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YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and the Institute staff. Below is an overview of our marketing accomplishments for your review. Our main aim was to create new messaging and outlets for promotion of the organization in addition to sustaining successful practices from past years. Advertisements: Chamber Executive magazine has been an important medium for us to advertise past Institute testimonials and upcoming registration dates. Multiple half-page and full-page ads have been placed in the magazine. The focus of the ads included Institute summer registration, scholarship deadlines and other testimonials and photos highlighting the Institute program. Our “dates and deadlines” postcard was updated with the new 2017 sites and dates, and this postcard was placed in the post-site thank you letters sent to Institute attendees. It was also printed and mailed to state conferences with other marketing pieces. The Institute planner is our largest and most prominent advertisement. It is distributed to all Institute attendees at registration. It is also included in conference shipments all around the country, and regional Chamber offices. This planner contains a calendar that people use throughout the year and is a “walking advertisement.” A web banner advertisement with the summer registration dates and an Institute alumni testimonial was featured on the ASAE website for three months before summer registration. This prominent placement was guaranteed to get us thousands of impressions. Multiple video testimonials that give a short, quick in-depth look into the benefits of Institute have been hugely popular on social media. We plan on continuing these efforts by creating more videos in the coming months. Promotional Materials: Continued from last year, Institute sent blue tablecloths with our logo and hashtag to different conferences. They were also utilized by staff at larger conferences such as ACCE and MAKO. These bright, eye-catching pieces are easy to transport, also market our social media presence. The water bottles given to attendees with their planner during registration were very well received. We have distributed water bottles in past years, but attendees continuously look forward to them. Institute screen cleaners, featuring a testimonial from Institute board members and alumni, have been a huge hit at state and national conferences. They are a unique item and printing them in full- color makes them an attractive collateral piece. Attendees receive an Institute branded pen on-site. This pen writes very well and is used by attendees post-site. It is also included in state conference shipments.

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Page 1: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW MARKETING UPDATE

1

In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and the Institute staff. Below is an overview of our marketing accomplishments for your review. Our main aim was to create new messaging and outlets for promotion of the organization in addition to sustaining successful practices from past years. Advertisements:

Chamber Executive magazine has been an important medium for us to advertise past Institute testimonials and upcoming registration dates. Multiple half-page and full-page ads have been placed in the magazine. The focus of the ads included Institute summer registration, scholarship deadlines and other testimonials and photos highlighting the Institute program.

Our “dates and deadlines” postcard was updated with the new 2017 sites and dates, and this postcard was placed in the post-site thank you letters sent to Institute attendees. It was also printed and mailed to state conferences with other marketing pieces.

The Institute planner is our largest and most prominent advertisement. It is distributed to all Institute attendees at registration. It is also included in conference shipments all around the country, and regional Chamber offices. This planner contains a calendar that people use throughout the year and is a “walking advertisement.”

A web banner advertisement with the summer registration dates and an Institute alumni testimonial was featured on the ASAE website for three months before summer registration. This prominent placement was guaranteed to get us thousands of impressions.

Multiple video testimonials that give a short, quick in-depth look into the benefits of Institute have been hugely popular on social media. We plan on continuing these efforts by creating more videos in the coming months.

Promotional Materials:

Continued from last year, Institute sent blue tablecloths with our logo and hashtag to different conferences. They were also utilized by staff at larger conferences such as ACCE and MAKO. These bright, eye-catching pieces are easy to transport, also market our social media presence.

The water bottles given to attendees with their planner during registration were very well received. We have distributed water bottles in past years, but attendees continuously look forward to them.

Institute screen cleaners, featuring a testimonial from Institute board members and alumni, have been a huge hit at state and national conferences. They are a unique item and printing them in full-color makes them an attractive collateral piece.

Attendees receive an Institute branded pen on-site. This pen writes very well and is used by attendees post-site. It is also included in state conference shipments.

Page 2: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW STATE PARTNERSHIP UPDATE

2

STATE PARTNER SCHOLARSHIP

On two occasions in 2017, Institute reached out to 123 state executive societies (chamber of commerce executive societies, association executive societies, economic development councils, and convention and visitor bureaus). The first time was to encourage Winter Institute participation and the second was in regards to summer registration.

Of the 123 organizations who were contacted, 45 participated by sharing information about the Institute program with their members.

In total, 45 first-year participants attended Institute using a SPS scholarship; 40 chamber of commerce professionals and five association professionals.

Once again in 2017, Institute reached out to “nontraditional” partners such as state CVBs and EDCs. However, none chose to participate this year.

MARKETING INSTITUTE TO STATE PROGRAMS THROUGH GIVEAWAYS

Since the 2016 Fall Board meeting, Institute sent marketing materials, including branded electronic screen cleaners, planners, and other marketing materials to 24 association executive societies, chamber of commerce executive societies, and other professional nonprofit societies since this time last year.

PARTICIPATION AT STATE, ANNUAL, AND REGIONAL CONFERENCES

Institute had a presence at five conferences in 2017: Association of Chamber of Commerce Executives (ACCE), Chamber of Commerce Executives of Ohio (CCEO), Missouri, Arkansas, Kansas, Oklahoma Conference (MAKO), Texas Chamber of Commerce Executives (TCCE), and Western Association of Chamber Executives (W.A.C.E.).

Institute sees our increased presence at annual conferences valuable for the dual purposes of recruiting new attendees and reminding alumni of the impact Institute had on their careers.

W.A.C.E. PARTNERSHIP

Institute continues to partner with the Western Association of Chamber Executives.

Graduates of the Academy program are eligible to attend Institute as third-year attendees, bypassing their first two years of the program.

In 2017, three attendees started the Institute program and six completed.

Site Third-Year Fourth-Year

Winter 1 1

West 2 5

Page 3: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW STATE PARTNERSHIP UPDATE

3

STATE PARTNER SCHOLARSHIP 2017 - CHAMBER OF COMMERCE EXECUTIVE SOCIETIES

DASHES INDICATE THAT ORGANIZATION CHOSE NOT TO PARTICIPATE NUMBERS INDICATE PARTICIPATION IN SPS PROGRAM AND NUMBER OF ATTENDEES SENT

State Organization 2014 2015 2016 2017 2017 Winter 2017 MW 2017 SE 2017 West 2017 NE

Alabama Chamber of Commerce Association of Alabama 2 2 0 3 3

Alaska Alaska State Chamber of Commerce - 0 0 1 1

Arizona Arizona Chamber Executives 2 1 2 2 2

Arkansas Arkansas Chamber of Commerce Executives 4 0 0 2 1 1

California California Chamber of Commerce- W.A.C.E. 0 0 0 0

Carolinas Carolinas Association of Chamber of Commerce Executives 1 2 2 2 2

Colorado Colorado Chamber of Commerce Executives 2 1 0 2 1 1

Connecticut Connecticut Business and Industry Association - - - -

Florida Florida Association of Chamber Professionals 1 3 3 2 2

Georgia Georgia Association of Chamber of Commerce Executives 1 1 2 0

Idaho Idaho Chamber Alliance - - - -

Illinois Illinois Association of Chamber of Commerce Executives 1 0 2 2 2

Illinois Illinois Council of Convention and Visitor Bureaus 1 1 - -

Indiana Indiana Chamber Executives Association 2 2 3 1 1

Iowa Iowa Chamber of Commerce Executives 0 0 2 1 1

Kansas Kansas Chamber of Commerce Executives 2 2 1 3 1 2

Kentucky Kentucky Chamber of Commerce Executives 2 0 1 2 2

Kentucky Kentucky Association of Economic Development 0 - - -

Louisiana Louisiana Association of Chamber of Commerce Executives 0 0 0 0

Maine Maine Chamber of Commerce Executives 1 0 - 0

Maryland Maryland Association of Chamber of Commerce Executives 2 0 2 2 2

Massachusetts Massachusetts Association of Chamber of Commerce Executives 1 1 1 -

Michigan Michigan Association of Chamber Professionals 2 3 3 2 2

Mid-America Mid-America Chamber of Commerce Executives - 0 - -

Minnesota Minnesota Chamber of Commerce Executives - 0 0 -

Mississippi Mississippi Economic Development Council 2 1 1 2 2

Missouri Chamber of Commerce Executives of Missouri 2 1 0 2 2

Montana Montana Chamber of Commerce Executives 0 0 0 1 1

Nebraska Nebraska Chamber of Commerce Executives - - - 0

New England New England Association of Chamber of Commerce Executives 0 0 0 0

New Hampshire New Hampshire Association of Chamber of Commerce Executives - - - -

New Jersey New Jersey Area Chamber of Commerce Executives - - - -

New Mexico New Mexico Chamber Executives 0 - - -

New York Business Council of New York State, Inc. 2 - - -

North Dakota North Dakota Chamber Executives 0 - - -

Ohio Chamber of Commerce Executives of Ohio 0 0 0 1 1

Oklahoma The State Chamber of Oklahoma 1 2 1 0

Ontario Ontario Chamber of Commerce Executives 0 - - -

Oregon Oregon State Chamber of Commerce 0 0 0 0

Pennsylvania Pennsylvania Association of Chamber Professionals 3 3 2 1 1

South Carolina South Carolina Chamber of Commerce 1 0 0 0

South Dakota South Dakota Chamber and Economic Development Council 1 1 0 0

Tennessee Tennessee Chamber of Commerce Executives 3 3 2 4 1 3

Texas Texas Chamber of Commerce Executives 2 0 0 0

Texas North Texas Chamber of Commerce Executives 0 0 1 1 1

Utah The Utah State Chamber of Commerce - 0 - -

Vermont Vermont Association of Chamber of Commerce Executives 0 - - -

Virginia Virginia Association of Chamber of Commerce Executives 0 0 0 0

Washington Washington Chamber Executives - - - -

West Virginia West Virginia Chamber of Commerce - - - -

Wisconsin Wisconsin Chamber of Commerce Executives 0 0 - -

Wyoming Wyoming Chamber of Commerce Executives 0 4 1 1 1

Total 44 34 32 40 9 8 15 4 4

Page 4: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW STATE PARTNERSHIP UPDATE

4

STATE PARTNER SCHOLARSHIP 2017 - ASSOCIATION EXECUTIVE SOCIETIES

DASHES INDICATE THAT ORGANIZATION CHOSE NOT TO PARTICIPATE NUMBERS INDICATE PARTICIPATION IN SPS PROGRAM AND NUMBER OF ATTENDEES SENT

State Organization 2014 2015 2016 2017 2017 Winter 2017 MW 2017 SE 2017 West 2017 NE

Alabama Alabama Council of Association Executives - - 0 -

Arizona Arizona Society of Association Executives - - - -

Arkansas Arkansas Society of Association Executives - - - 1 1

California California Society of Association Executives 1 0 0 -

Colorado Colorado Society of Association Executives 0 0 - 0

Connecticut Connecticut Society of Association Executives - - - -

Florida Florida Society of Association Executives 0 0 0 0

Florida Tallahassee Society of Association Executives 0 0 - -

Georgia Georgia Society of Association Executives 0 0 0 0

Idaho Idaho Society of Association Executives 0 - - -

Illinois Illinois Society of Association Executives 2 0 1 0

Illinois Association Forum of Chicagoland - - - -

Indiana Indiana Society of Association Executives 0 0 0 0

Iowa Iowa Society of Association Executives - - 0 -

Kansas Kansas Society of Association Executives - - - -

Kentucky Kentucky Society of Association Executives - - - -

Louisiana Louisiana Society of Association Executives - - - -

Maine Maine Society of Association Executives - 0 0 1 1

Maryland Maryland Society of Association Executives - - - -

Michigan Michigan Society of Association Executives 1 1 1 -

Mississippi Mississippi Society of Association Executives - - - -

Missouri Missouri Society of Association Executives - - - -

Montana Montana Society of Association Executives - - - -

Delaware;

New JerseyMid-Atlantic Society of Association Executives - 0 -

-

New Mexico New Mexico Society of Association Executives - - - -

New York New York Society of Association Executives - - - -

North Carolina Association Executives of North Carolina - 0 - -

Ohio Ohio Society of Association Executives 0 0 0 3 1 1 1

Oklahoma Oklahoma Society of Association Executives 0 1 1 -

Oregon Oregon Society of Association Executives - - - -

Pennsylvania Pennsylvania Society of Association Executives - - - -

South Carolina South Carolina Society of Association Executives - - - -

Tennessee Tennessee Society of Association Executives - - 0 0

Texas Texas Society of Association Executives - - - -

Texas Dallas/Fort Worth Association Executives 0 0 0 -

Utah Utah Society of Association Executives - - -

Virginia Virginia Society of Association Executives - - 0 -

Washington Washington Society of Association Executives 0 - - -

West Virginia West Virginia Society of Association Executives - - - -

Wisconsin Wisconsin Society of Association Executives 3 0 0 0

Wyoming Wyoming Society of Association Executives - 0 - -

Association Societies Alliance 1 - - -

Midwest Society of Association Executives - - 0 -

New England Society of Association Executives - - - 0

Total 8 2 3 5 0 1 2 0 2

Page 5: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW SCHOLARSHIP UPDATE

5

INCENTIVE PROGRAMS

Premier Investor Discount

Formerly known as the Friends and Family Incentive, the incentive was renamed the for clarity and accuracy.

78 individual (32 first-year and 46 returning attendees) attended Institute using the Premier Investor Discount, an increase from 47 in 2016. This in large part due to PID now being available to Advantage level members of the U.S. Chamber of Commerce.

Group Rate

112 attendees registered for Institute using the group rate.

Board Member Scholarship

In 2017, Institute gave each Board Member (Trustee and/or Regent) one $500 tuition-scholarship to award to a first-year Institute attendee as a recruitment incentive.

28 Board Members out of 93 successfully awarded the incentive. This is up two scholarships from 2017.

The Board Member Scholarship will not be offered in 2018. Instead, an additional four $500 National Scholarships will be added to the six already existing National Scholarship offerings.

2017 Scholarship Statistics Winter Midwest Southeast West Northeast Total

Total Scholarship applicants 46 40 47 36 29 198

Regent Scholarships awarded 38 14 24 27 22 125

National Scholarships awarded 5 6 6 6 4 27

State Partner Scholarships awarded 10 9 17 4 5 45

Board Scholarships awarded 3 9 11 3 2 28

Total Scholarships awarded 56 38 58 40 33 225

National and Regent Scholarships $13,129 $9,089 $13,294 $17,928 $8,920 $62,360

All Scholarships and Incentives $19,629 $18,089 $27,294 $21,428 $12,420 $98,860

Awarded By: Winter Midwest Southeast West Northeast

Board of Trustees 1

Winter Regents 2 1

Midwest Regents 7 1

Southeast Regents 10

West Regents 1 3

Northeast Regents 1 1

Page 6: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW FUNDRAISING UPDATE

6

2017 Fundraising goal is $45,000.

Year to date, Institute has raised almost $42,000 for the 2018 scholarship season.

Institute participated in 2016 #GivingTuesday for the third time and surpassed goal, raising $2,747.

2016 Winter Midwest Southeast West Northeast Total

Funds remaining from previous year's

scholarship allocation $500.00 $100.00 $0.00 $1,177.00 $0.00 $1,777.00

Silent auction $6,365.00 $3,930.00 $6,479.00 $10,370.00 $3,906.00 $31,050.00

Pre-scholarship deadline online donations $125.00 $0.00 $0.00 $0.00 $0.00 $125.00

Post-scholarship deadline online donations $50.00 $0.00 $0.00 $50.00 $150.00 $250.00

Additional on-site fundraising $1,281.00 $2,700.00 $1,200.00 $0.00 $812.00 $5,993.00

Annual appeal (mailing) $270.00 $170.00 $270.00 $220.00 $420.00 $1,350.00

Bi-annual solicitation $2.00 $197.00 $2.00 $102.00 $107.00 $410.00

#GivingTuesday $53.00 $452.00 $312.00 $737.00 $287.00 $1,841.00

Online store $96.61 $188.97 $188.97 $188.97 $188.97 $852.49

Total to allocate to 2016 sites: $8,742.61 $7,737.97 $8,451.97 $12,844.97 $5,870.97 $43,648.49

2017 Winter Midwest Southeast West Northeast Total

Funds remaining from previous year's

scholarship allocation $0.00 $0.00 $0.00 $349.97 $370.97 $720.94

Silent auction $7,569.00 $3,256.00 $5,738.47 $9,582.46 $3,863.88 $30,009.81

2016 Registration donations $0.00 $75.00 $35.00 $50.00 $225.00 $385.00

Additional on-site fundraising $1,332.00 $588.00 $1,382.00 $0.00 $740.00 $4,042.00

Terri Ferraguto Memorial Scholarship $0.00 $0.00 $958.77 $0.00 $0.00 $958.77

Annual appeal (mailing) $150.00 $375.00 $500.00 $65.00 $600.00 $1,690.00

Bi-annual solicitation $5.00 $30.00 $30.00 $5.00 $105.00 $175.00

#GivingTuesday $382.00 $655.00 $540.00 $765.00 $405.00 $2,747.00

Online store $190.76 $109.78 $109.76 $109.76 $109.76 $629.82

$1,000 gift from IOM $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $5,000.00

Total to allocate to 2017 sites: $10,628.76 $6,088.78 $10,294.00 $11,927.19 $7,419.61 $46,358.34

2018 Winter Midwest Southeast West Northeast Total

Funds remaining from previous year's

scholarship allocation $0.00 $0.00 $0.00 $0.00 $500.00 $500.00

Silent auction $5,464.70 $2,645.00 $6,834.75 $12,204.00 $4,290.00 $31,438.45

2017 Registration donations $210.00 $50.00 $200.00 $0.00 $100.00 $560.00

Additional on-site fundraising $2,702.80 $2,320.00 $1,140.23 $0.00 $943.00 $7,106.03

Annual appeal (mailing) $270.00 $120.00 $445.00 $120.00 $195.00 $1,150.00

Bi-annual solicitation $0.00 $75.00 $0.00 $0.00 $0.00 $75.00

#GivingTuesday $635.00 $635.00

Online store $11.38 $11.38

Donate Now $30.00 $30.00 $130.00 $30.00 $30.00 $250.00

$1,000 gift from IOM $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $5,000.00

Total to allocate to 2018 sites: $10,323.88 $6,240.00 $9,749.98 $13,354.00 $7,058.00 $46,725.86

Page 7: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW FACULTY UPDATE

7

Please note: Course evaluations are based on a five-point scale. 2017 FACULTY Contracted with a total of 66 faculty members, of those 15 were new faculty members (23%).

Course Evaluation Average: 4.56 (66) o Expert 4.60 (2) o Consultant 4.56 (32) o Practitioner 4.56 (25) o Staff 4.56 (6) o Professor 3.93 (1)

2016 FACULTY Contracted with a total of 65 faculty members, of those 15 were new faculty members (23%).

Course Evaluation Average: 4.50 (65) o Expert 4.67 (3) o Consultant 4.57 (26) o Practitioner 4.46 (34) o Professor 4.09 (2)

2015 FACULTY Contracted with a total of 64 faculty members, of those 17 were new faculty members (27%).

Course Evaluation Average: 4.65 (64) o Expert 4.78 (4) o Consultant 4.66 (30) o Practitioner 4.65 (28) o Professor 4.34 (2)

2014 FACULTY Contracted with a total of 60 faculty members, of those 15 were new faculty members (25%).

Course Evaluation Average: 4.57 (60) o Expert 4.80 (3) o Consultant 4.59 (32) o Practitioner 4.57 (24) o Professor 3.44 (1)

Page 8: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW FACULTY UPDATE

8

Institute sponsored faculty at the following conferences: W.A.C.E. (Western Association of Chamber Executives) Keynote Speaker: Justin Patton February 1-3, 2017 Los Angeles, CA Approximate number of attendees: 340 Chamber of Commerce Executives of Ohio (CCEO) Keynote Speaker: David Aaker February 2-3, 2017 Newark, OH Approximate number of attendees: 130 MAKO (Missouri, Arkansas, Kansas, and Oklahoma) Keynote Speaker: Kyle Sexton April 23-25, 2017 Rogers, AR Approximate number of attendees: 230 TCCE (Texas Chamber of Commerce Executives) Keynote Speaker: David Aaker June 20-22, 2017 Houston, TX Approximate number of attendees: 350

Page 9: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW SOCIAL MEDIA UPDATE

9

2016* 2017* Percentage

Increase

Facebook 2,428 Likes 2,699 Likes 11%

Twitter 1,572 Followers 1,760 Followers 12%

LinkedIn 2,215 Members 2,372 Members 7%

Instagram 269 Followers 385 Followers 43%

IOM Alumni Facebook Group 409 Members Discontinued N/A

*Numbers as of September 1

Institute:

Encouraged social media promotion from board members through the creation of content calendars distributed to the Board of Trustees and each Board of Regents.

Posted on the IOM blog each week and promoted on Twitter and Facebook.

#TuesdayTestimonial posts every week.

Page 10: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

YEAR IN REVIEW VOLUNTEER UPDATE

10

Congratulations to all Board of Trustees, Boards of Regents, and Curriculum Committee members on a truly successful year! A special thank you to the Board of Trustees Chair, Joe Henning, IOM, CAE, ACE for his leadership and on-site engagement, as well as all volunteers for their continuous efforts to market the program this Institute season. Due to your hard work, the final enrollment for 2017 Institute was 885 overall attendees, 282 of which were first-years. As a point of reference, final enrollment was 912 overall and 288 first-years in 2016. We are looking forward to a great year ahead! Below are some highlights from 2017.

Recruited 21 new Board of Regent members and 33 Class Advisors from various associations and chambers of commerce across the country.

Of the 33 Class Advisors, 23 were first-time advisors.

269 interested volunteers in our database representing 40 states plus D.C.

32 states plus D.C. are currently represented on the boards and committee.

36 first-years were recruited from board members’ organizations, compared to 25 in 2016.

24 first-years were recruited from other organizations, compared to 34 in 2016.

37 returning students were recruited from board members’ organizations, compared to 47 in 2016. BOARD MEMBER RECRUITMENT GRID On the following pages, you will find a copy of the 2017 Board Member Recruitment Grid, which helped to monitor Institute’s outreach and recruitment. Please know this document represents a very small fraction of what you do every day to market the Institute program. We know that volunteer recruitment and action is the key to our success, and we thank you for all you do.

Page 11: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

2017 Volunteer Recruitment Grid

First Name Last Name Organization Location

First-Years Recruited from

Same Organization

Returning Students from

Same Organization

First-Years Recruited from Other

OrganizationJeff Albright PA Chamber of Business and Industry NE Jewell Lester (3-Northeast)

Blain Andera Spirit Lake Chamber of Commerce BOT, Winter Jeff Thee (2-Midwest)

Travis Toliver (1-Winter); Kristine

Plunkett (1-Midwest)

Jenna Armstrong Lake Houston Area Chamber of Commerce MW Christina O'Dell (1-Southeast) Kyle Jacobson (1-Midwest)

Jeremy Arthur Chamber of Commerce Association of Alabama BOT, CC

Steve Baas Metropolitan Milwaukee Association of Commerce Winter Andrew Davis (1-Winter)

Brian Baker Chateau Montelena Winery CC

Kara Beer Battle Creek Area Chamber of Commerce Winter

Alysia Bell Los Angeles Area Chamber of Commerce West

Christin Berry ASAE: The Center for Association Leadership BOT, CC

Clarence Ford (1-Southeast);

Vanessa Gonzalez-Leyva

(1-Northeast); Sherelle Faulkner

(1-Southeast)

Vivian Abalama (2-Winter);

Carla Lochiatto (2-Southeast)

Rita Berry Greater Summerville/Dorchester County Chamber of Commerce SE Jena Ferguson (1-Southeast) Barbara Belicic (1-Southeast)

Marvin Bond Greater Irving-Las Colinas Chamber of Commerce NE Dagmar Metzler (1-Winter)

Erica Mulder (4-West); Dexter

Freeman (3-West)

Greg Buckler NE

Jason Camis Gardner Edgerton Chamber of Commerce West

Erin Carney Metrocrest Chamber of Commerce Winter

Karri Clark Bozeman Area Chamber of Commerce Winter

Steve Clark Fayetteville Chamber of Commerce BOT, NE Chris Decker (1-Northeast) Jennifer Irwin (4-Winter)

Kate Conroy New Jersey Business & Industry Association NE Katie Wittkamp (1-Northeast)  Whitney Lewis (3-Northeast)

Kim Dahlsten Catawba County Chamber of Commerce BOT, SE Tara Lea (1-Southeast)

Bryan Daniels Blount Partnership CC, SE Kim Mitchell (1-Southeast) Jeff Muir (4-Southeast)

Liz Deville SWLA Economic Development Alliance SE Amanda White (2-Southeast)

Cat Dority Charleston Area Convention and Visitors Bureau BOT, CC

Ryan Evans Utah Solar Energy Association West Shelly Thompson (1-Midwest)

Teresa Eyet American Health Care Association BOT, MW

Tony Felker Frisco Chamber of Commerce West Karen Kim (1-Midwest) Tami Alexander (4-West)

Mark Field Knoxville Chamber of Commerce SE Lauren Longmire (2-Southeast) Bethany Orban (1-Southeast)

Bill Fleming Pekin Area Chamber of Commerce MW Renna Hadsall (4-Midwest) Leigh Ann Brown (1-Midwest)

Rudy Flores Lincoln Square Ravenswood Chamber of Commerce Winter Katie Kraus (2-Midwest)

Henry Florsheim Wichita Falls Chamber of Commerce SE Rachel Brown (1-Southeast) Nikki Crabtree (1-Southeast)

Bob Foulks Wisconsin Medical Society CC John Rather (2-Midwest)

Rene Gellerman Quad Cities Chamber of Commerce MW Jessica Webb (2-Midwest)

Jeff Griffin Peoria Area Chamber of Commerce & The CEO Council MW

Sherneka Cagle (3-Winter);

Kelly Donnelly (3-Midwest) Katie Koglman (1-Midwest)

Brenda Gudex Envision Greater Fond du Lac, Inc. Winter

Kim Guida Rochester Automobile Dealers Association BOT

Heidi Gullickson Brookings Area United Way MW

Tracey Halliday American Beverage Association MW Franklin Davis (3-Midwest)

Steve Halter Greater Poplar Bluff Area Chamber of Commerce Winter Garth Fuchs (1-Winter)

Joe Henning Aurora Regional Chamber of Commerce BOT

Lisa Hermes McKinney Chamber of Commerce West

Linda Imai-Dixon (1-West);

Kathy Blank (1-West) Robin Woodall (2-West) Kevin Hall (1-West)

Mike Hofman Orange City Chamber of Commerce Winter

Liz Horton Greenville Chamber of Commerce SE Nika White (4-Southeast) Christie Pruitt (1-Southeast)

Rick Howe Jackson Hole Chamber of Commerce Winter Andy Heffron (1-Winter) Maureen Murphy (4-Winter)

Lisa Hoyt Petoskey Regional Chamber of Commerce MW Max Anderson (1-Midwest)

Pammie Jimmar Chamber of Commerce of Huntsville/Madison County SE Mary McNairy (1-Southeast) Carrie Rice (2-Southeast) Daryn Soldan (1-Southeast)

Dawn Johnson Muskegon Lakeshore Chamber of Commerce CC, MW Rachel Stewart (1-Midwest)

DJ Johnson American Society of Interior Designers BOT

Jim Johnson Lufkin/Angelina County Chamber of Commerce West

Christine Kennedy Lynchburg Regional Business Alliance SE Angela Jackson (1-Southeast)

Nick Kieffer Goshen Chamber of Commerce CC, Winter

Avon Knowlton City of DeRidder NE Cassie Henry (1-Northeast)

Brad Lacy Conway Area Chamber of Commerce CC, West Laura Davis (2-West); Adena

Page 12: YEAR IN R...Sep 08, 2017  · YEAR IN REVIEW MARKETING UPDATE 1 In 2017, Institute’s marketing efforts were advanced through the hard work and collaboration of the volunteers and

2017 Volunteer Recruitment Grid

Russ Lahodny California Chamber of Commerce West Jennifer Johnson (3-West)

Bill Lee Gallup-McKinley County Chamber of Commerce Winter

Dan Lemyre Association Headquarters, Inc. NE

Jackie Lovejoy Dearborn Area Chamber of Commerce NE

Kellie Lowery NTCA - The Rural Broadband Association CC April Irwin (3-Winter); Jessica

Megan Lucas

Lynchburg Regional Business Alliance

BOT, CC

Duffy MacKay Council for Responsible Nutrition Winter Andrea Wong (1-Northeast) Mike Greene (4-West)

Kelle Marsalis Dallas Regional Chamber BOT, West Philip Hiatt Haigh (1-West); Diana Rivas-Smith (3-Winter)

Matt McCormick Columbia Chamber of Commerce BOT, CC Jolyn Sattizahn (1-Winter)

Tim McKee Olathe Chamber of Commerce BOT, CC Brad Cornell (4-Midwest)

Pete McNamara New Hampshire Automobile Dealers Association NE Ryan Hale (3-Northeast)

Robert Medler Tucson Metro Chamber CC, Winter

Laura Nagore (3-Winter);

Carissa Fairbanks (3-Winter);

Susan Manfredi (4-West)

Patty Montgomery American Society of Civil Engineers NE Angela Cochran (1-Northeast) Leslie Payne (2-Northeast)

Crystal Moore Association of Chamber of Commerce Executives BOT, CC

Michelle Vegliante (2-Winter);

Ana Blakely (2-West)

Douglas OFlaherty South Carolina Restaurant and Lodging Association NE

Lynn Olberding Marshalltown Area Chamber of Commerce Winter Amber Jenniges (1-Midwest)

Stephanie Parton Indiana CPA Society BOT, Winter Sherrill Rude (1-Winter)

Jodie Perry Richland Area Chamber of Commerce BOT, MW Nikki Lewis (1-Midwest) Kathy Grasz (1-Southeast)

Heidi Peterson Wyoming Taxpayers Association West

Jackie Rakers Illinois Association of Mutual Insurance Companies CC

Jennifer Reiser Billings Area Chamber of Commerce West Kelly McCandless (1-West)

Rick Roden Greater Jackson County Chamber of Commerce SE

Corey Rosenbusch Global Cold Chain Alliance BOT James Rogers (2-Winter)

Teri Smiley Walton County Chamber of Commerce SE Regina Allison (1-Southeast)

Katie Stice Greater Coachella Valley Chamber of Commerce West Rebecca Rizzo (1-West)

Josh Bonner (4-West); Diana

Soto (2-West)

Ed Stolmaker Marana Chamber of Commerce Winter

Carrie Stuart Gettysburg Adams Chamber of Commerce CC, NE

Steve Swafford Leadership Outfitters, LLC CC

Gene Terry Association Headquarters, Inc. West

Bob Thomas Michigan Chamber of Commerce BOT, CC

Raymond Towle U.S. Chamber of Commerce BOT

Marnie Uhl Prescott Valley Chamber of Commerce BOT Gloria Grose (1-Winter)

Bob Uhler Mid-America Lumbermens Association/WEDA NE Cory Hayes (2-Winter)

Tony Vedda North Texas GLBT Chamber of Commerce BOT, West Jason Rae (1-West)

Ray Villegas Institute of Internal Auditors SE Rebekah Arthur (1-Southeast) Betsy Gardner Eckbert (1-Southeast)

Allison Walden Tulsa Regional Chamber SE

Brett Campbell (1-Winter);

Kathy Duck (1-Midwest)

Brett Campbell (2-Southeast);

Kuma Roberts (3-West); Vince

Trinidad (3-Midwest); Niccole

Ferguson (2-Northeast) Carrie Allamby (1-Southeast)

Chris Wallace Texas Association of Business BOT, NE Kirby Hiscox (1-Northeast) Dagmar Metzler (1-Winter)

Scott Waller Mississippi Economic Council BOT, SE

Rosie Thomas (1-Southeast);

Danielle Williams (1-Southeast)

Will Caves (3-Southeast); Emily

Bates (3-Southeast); Jason

Word (2-Southeast)

Lisa Weitzel Illinois Association of Chamber of Commerce Executives MW Candace Gerritsen (1-Midwest)

Angie Whitcomb Shakopee Chamber of Commerce MW Elliot Johnson (1-Midwest) Abbie Siljendahl (4-Northeast) Sarah Marion (1-Midwest)

Stacey Wilson Indiana CPA Society MW Sherrill Rude (1-Winter)

Morri Yancy Lake Guntersville Chamber of Commerce CC Amanda Sellnow (4-Southeast)

Heidi Zich Home Builders Association of the Fox Cities MW Barbi Brewer-Watson (1-Midwest)