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Yahoo! is home to nine No.1 properties in the U.S., including the Yahoo! News Network, Yahoo! Sports, omg!, and Yahoo! Finance.

Yahoo! surrounds consumers with content regardless of screen, with the #1 mobile apps for finance, mail, sports and IM, and magazine-style content experi-ences on tablets with Livestand.

Yahoo! is a leading mobile brand in the U.S., with 60 million unique users per month and 52 percent reach.

Yahoo! Connected TV is in 8 million+ households and includes more than 100 easy-to-use TV apps, providing deep content designed to complement TV viewing.

Yahoo! is always rolling out innovative new ad units, and our custom ad develop-ment program enables advertisers to partner with Yahoo! to develop creative, out-of-the box campaigns that wow consumers.

Yahoo! offers 400+ behavioral targets, based on PC and mobile data, which en-able advertisers to find users whether they are just browsing or ready to buy.

(Sources: comScore Media Metrix, U.S.; comScore Mobile Dashboard, U.S.; Yahoo! Internal Data)

Content consump-tion and sharing

Top 9 No. 1 properties in U.S.

Yahoo! leadership in premium content

The Premier Digital Media Co.

Power of relevancy: Understanding the impact of targeting

The evolution of online video 2011

Branded storytelling across paid, earned, and owned media

Mobile white paper: Delivering on the promise of mobile advertising

Capitalizing on the creative canvas: Best practices for large online ad units

TENT POLES & ANCHORS

YAHOO! DELIVERS PREMIUM CONTENT EXPERIENCES

Users love us, and it shows with our leadership in

nine categories and all 10 of the top 10 original video

programs. They love us because we keep it fresh

with a perfect blend of original and curated content,

like the Yahoo!/ABC partnership. They love us because

we make it personal, creating more than 45,000

versions of our Homepage every five minutes. And they

love us because we deliver advertising experiences

that are equally unique and engaging.

ACROSS SCREENS

Yahoo! connects with users on every screen, and

so can you. Because users surround themselves with

our content, you can reach them wherever they are,

whatever they’re doing, on any device. And, with linked

Facebook and Yahoo! IDs, it’s easy for them to be

social across screens with personal, engaging and

easily shareable experiences. Yahoo! is also making

old media new again with Connected TV and the

IntoNow application, enabling social engagement with

friends while watching TV and offering advertisers

another way to connect.

AT SCALE

Nearly everyone online is on Yahoo!. That’s right.

We reach over 80% of the U.S. Internet population,

with more than 33 million people visiting our

Homepage every day. And, it doesn’t stop there.

Yahoo!’s premium content begs to be shared. We

are one of the largest sources of shared content on

Facebook, and, since users stay with us as they move

across screens, we can extend the conversation at

scale—and so can our advertisers.

CONTENT THAT MATTERS

Yahoo! delivers premium content experiences. Across screens. At scale.

Oscars Olympics World Series

2012 Election Super Bowl Grammys

RESEARCH & INSIGHTS

WHAT CAN YAHOO! DO FOR YOU?

advertising.yahoo.com

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TODAYYAHOO! SITES

Mail

News

Entertainment

My Yahoo!

Flicker

Autos

Sports

Finance

omg!

Real Estate

Shine

Shopping

Movies

Answers

TV

Fantasy Sports

Travel

Games

Health

THE PREMIER DIGITAL MEDIA COMPANY

Web Images Video Movies Celebrities More▼

YAHOO! FACTS

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ART

Go beyond the

algorithm.

Unleash your most

creative ideas with

innovative ad units

and custom programs

on the Web’s largest

storytelling platform.

SCIENCE

Power your marketing

performance.

We turn data into

insights so that you

can find your audience,

optimize for them, and

measure the impact.

SCALE

Move the needle on

your business.

As the premier digital

media company, Yahoo!

delivers the people

who matter most to

your business—in

staggering numbers.

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Find out more at advertising.yahoo.com or contact your sales representative.

WHAT CAN YAHOO! DO FOR YOU?We connect you with your target audience and enable you to engage in meaningful ways—all at the

scale needed to drive your business forward.

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ONLY YAHOO! DELIVERS THE UNIQUE COMBINATION OF SCIENCE+ART+SCALE.

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©2011 Yahoo!