NOWADAYS…

Tea falled in love with Lemon at Lemon tea shop, in

Hanoi and no long time, they got married.

AT HANOI

One day, on the bed, Tea and Lemon have an

intention to open the Tea <3 Lemon shop with

slogan: The best making love, the best sweet smell

Name: Lemon Tea Shop

Target Customer: Gossip guys aged 15 – 25 love to hang out with friends

Product: Hanoi’s “Lemon tea” and other drinks

Slogan: The best making love, the best sweet smell

Online marketing: Facebook Fanpage and PR Article for shop.

Budget: 10 million dong.

Revenue: 3 million dong/1 day

Having a parking and WC

Tea

Jasmine Fragrance Sugar

1 or 2 Lemon slices

Hanoi’s Lemon Tea

PRICE: 8,000VNĐ/1

GLASS

INGREDIENTS

One week later…

• Tea <3 Lemon becomes one of the most famous Lemon tea shop.

• Loving smell-Clean, Perfect and cheap

AT SAIGON

Lemon Tea

What happened after that????

Lemon Tea

Recently, Market have been

many rumours ....

Tea <3 Lemon

is down and ...

No one comes…

But we need to

fix it and keep

the cusomers’’

trust

Long time ago, before

opening, we know that this

day can happen like ( vụ

melanin

của vinamilk)

MARKETING STRAGEGY

Renew Products

Promotion on

Facebook

Cosolidation Customer Trusting

Review Customer Reaction

OUR SOLUTION

RENEW PRODUCT

♥ Mix Type of Teas with Lemon

and show Advangtage and

Disavantage for each Age of

Customer.

♥ Made it both hot and cold water

♥ Using Honey or sugar to mix in lemon Tea

Green Tea:o Advangtages: Adding citrus juice or vitamin C to green tea increases the amount of

antioxidants available for the body to absorb by more than five times

o Disavantages: Green tea is not for everyone. People with heart and kidney problems, stomach

ulcers, psychological issues, or who are pregnant or breastfeeding should limit or avoid tea.

And talk to your doctor about drinking green tea if you are taking any of these medications

due to possible interactions: Adenosine, Antibiotics, Beta-lactam, Benzodiazepines, Beta-

blockers, Propranolol, Metoprolol, Blood Thinning Medications (including Aspirin),

Chemotherapy, Clozapine. Ephedrine, Lithium, Monoamine Oxidase Inhibitors, Oral

Contraceptives or Phenylpropanolamine.

Black Tea:o Advangtages: For a variety of reasons, black tea can contribute to weight loss as long as you

drink it unsweetened. A squeeze of lemon juice adds flavor to make it easier to drink, without

injecting so many calories that it derails your weight loss efforts.

o Disavatages: It effects on your Sleep beacausse of cafein

Source: http://www.livestrong.com/article/343791-medicinal-benefits-of-lemon-tea/

TYPE OF TEA: ADVANTAGES AND DISADVANTAGE

ADD – IN

• Showing Ingredients for Customers

• Introduce something about Tea and Give some advice or notice the Tea shop that Customer can buy.

• On the table, having: Suggar, Lemon, Honey and jasmine that they can choose and changing for your glass

• Depend on customers’ taste of sweetness, sourness or bitterness and uses of different kinds of tea, we have different ways of combination.

PROMOTION

Introduce the changing of Products by clip and note

Invite some customers that made a

relationship with shop before by email to using trial Products.

Interview some customers that uses the new products

PRICE

o Type of Tea have many Prices .o Changing Menu, Show the Price of Teas And Press

the benefits of Teas.

Finally…

One customer comes, two customers come and more than

come. They believe in Tea <3 Lemon Shop

We know what is good

for our health!“From heart to heart.”

The end

Thank you!