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TRANSCRIPT
2 Kind of offers
• 1st The Native English countries model : you pay
a different prize for each activities
• 2nd Model the European model : you pay a price
for a box ( ex: 100€ ) and you choose witch
activity you will do.
Damien Fleury Gift Box oportunities
Presentation
Presentation of the Gift Box
Market
• New market ( created in 2003 )
• Volume : +6 Millions boxes sale in 2012
• 1 Billion $ Revenue
• + 20 Countries
• 5 to 7 % Growth per year
• 3 International companies : Wonder box, Smart
box, A Vida E Bela
Damien Fleury Gift Box oportunities
Presentation
8&9
What is a Gift Box ?
• Packaging include:
– A book with illustration focus on one theme
( Food, Engine sport, Lovely week-end... )
– An exchange voucher
– Terms and conditions
Damien Fleury Gift Box oportunities
Presentation
10&4
How does it work?
• 1)The customer buys the “ Gift Box “
• 2) The person who have the gift, calls the person
for book the activity
• 3) The person makes the activity and gives the
voucher
Damien Fleury Gift Box oportunities
Presentation
4)
• The Gift Box company make partnership with
company like Hertz and negotiate good rates for
his customer.
• The partners companies have a good exposure
( +5 millions persons )
• The Gift Box companies earns the difference
between the price of the voucher and the “real
price ”
Damien Fleury Gift Box oportunities
Presentation
How does it work ?
7)
Presentation of the customers
• 25-45 Yo Represent 75% of the customers
• 60% Are Women who buy the box for a Men
• Urban individuals
• Medium class, well educated audience
Damien Fleury Gift Box oportunities
Presentation
1)
Presentation of the leader company
• 400 Millions € of revenue ( 150 M€ in France )
• Volume : 2.6 Millions Boxes; 1.5 M in France only
• 43.8% of Market share ( FR )
• 6500 Partners; 11000 Activities
• 21 countries ( E.U and L.A )
Damien Fleury Gift Box oportunities
Presentation
1&6
Presentation of the outsider company
• Around 150 Millions of Revenue for 2012
• Volume : 1.7 Million of boxes for 2012
• 44.7% of Market share ( FR )
• 15000 partners ( include Relais and Chateaux )
• 30 % growth every year
• 8 Countries
• Specialist for premium package( 400-500 € )
Damien Fleury Gift Box oportunities
Presentation
2&7&8
Opportunities for
• High exposure : + 10 Millions persons
• Big volume: + 5 Millions Boxes
• Exposure in Interest countries ( West EU and
L.A)
• Good Market for Prestige, Dream, Supercars
Collection
• Possibility to propose Nice mix like a Relais
Chateau night with an amazing car.
Damien Fleury Gift Box oportunities
Presentation
Opportunities for
• High exposure : + 10 Millions persons
• Big volume: + 5 Millions Boxes
• Exposure in Interest countries ( West EU and
L.A)
• Good Market for Prestige, Dream, Supercars
Collection
• Possibility to propose Nice mix like a Relais
Chateau night with an amazing car.
Damien Fleury Gift Box oportunities
Presentation
SWOT analysis
Damien Fleury Gift Box oportunities
Presentation
How Hertz can use this market ?
• 2nd solution :
- Hertz create his own “ gift box “
- With the different current partners example :
Relais Chateau or Marriot
- And for 500$ you have the choice of the hotel
and the cars
Damien Fleury Gift Box oportunities
Presentation
Damien Fleury Gift Box oportunities
Presentation
SWOT analysis
Example of gift pack
Damien Fleury Gift Box oportunities
Presentation
+
=The lovely week end of your dream
11&12
