xotelia - how to manage your guest reviews and use them to convert your lookers into bookers?
TRANSCRIPT
1
How to manage your guest reviews and use them to convert your lookers into
bookers?
By Jeffrey Messud
4
I/Reviews on OTAs
- Case study on Booking - Case study on Airbnb - Case study Google - Case study on your own website - Your Facebook page
5
- Case study on booking.com
See your performance on you booking.com extranet.
Your ranking is changing depending on your reviews.
6
- Case study on airbnb.com
Manage your reviews on Airbnb.
Always reply to comments when negative or positive.
7
- Case study Google
Guide des distributeurs avec les caractéristiques, faire un mail à Xotelia.
Google allows you to have reviews if you have a Google + account.
8
- Case study on your own website
You can easily integrate a widget on your website with booking.com, TripAdvisors, etc…
9
- Your Facebook page
- Invite all your guests to your Facebook page. - Post reviews from Tripadvisors on your Facebook page.
11
III/ Impact on your sales
- You will depend less on OTAs sales. - Less commission to be paid to OTAs. - Increase in customer loyalty.
- Less cancellations when it is direct reservations - Recurring business.