xl axiata
DESCRIPTION
XL Axiata - Slides from the latest Amdocs InTouch Business Forum that took place in Singapore in June 2011TRANSCRIPT
BSS Strategies for Dynamic Markets Ms Yessie D. Yosetya
Sr. GM IT Service Design, PT XL Axiata, Tbk.
> Changing market dynamics in Indonesia
> Implication on BSS systems
> XL and Amdocs addressing the challenges
Agenda
Indonesia Telco Industry – R/Evolution
2007 - 2009 2010 - 2012 2013 & beyond
• High growth in Voice and SMS
• Attractive growth and
profitability
• New operator entry
• Emergence of data services
• Monetization of data services
a key challenge
• Telco consolidation
• Slower market growth
• Very low RPM
• Convergence
• Potential voice and SMS
revenue decline
• Convergence and IP-based
devices to change industry
landscape
• Potential cross-industry
consolidation Ma
rke
t D
yn
am
ics
Indonesia: Changing Market Dynamics
Device Trend
Text based
Multi-media and
smarter function
Even more
connectivity and
intelligent
Bigger screen, more
interaction &
application
Application Trend
The Implications for Charging Systems
Flexible Pricing
Schemes
Support Event
Growth
Rapid
Introduction of
Services
• Exponential growth of data traffic
• Telco-grade performance
• Cost-efficient scalability
• Micro segmentation & micro campaigning
• Monthly prepaid offers to create commitment and recurring revenues
• Ad-hoc consumptions models – daily, weekly, monthly
• Rapid turnaround to support diversified applications & new devices
1
2
3
> One rate does not fit all > Rate personalization is a key
differentiation point
> Different customer profiles require different prices
> Rate personalization has many facets > By location
> By network
> By device
> By usage/services consumed
Flexible Pricing Schemes
You are eligible to get SMS disc
50%
Discount 50%
Discount 30%
Discount 25%
Discount 5%
1
Platform View to support Flexible Pricing
Data
Source (radio
utilization,
usage profile)
Amdocs
Product
Catalog
(ToD,
DoW, Cell
ID)
Amdocs
Online
Charging
System
reference deployment
Voice SMS Data
Support Event Growth 2
2008 2009 2010 YTD
10
50
120
250
Data Charging Growth (in million/day)
Scalability is the key in addressing exponential growth
Key enabler in rapid development
People
open minded, dedicated
Adaptable Process
addressing Quality
Flexible Platform
open API
Rapid Introduction of Service 3
> Long term relationship with effort to understand XL’s objective
> Willing to adapt to XL’s inputs
> Creative in addressing challenge
XL & Amdocs Addressing the Challenge
THANK YOU