x 3[cubed]. brand name brand naming philosophy of brand concept target strength of brand designer...
TRANSCRIPT
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X3[cubed]
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• BRAND NAME• BRAND NAMING• PHILOSOPHY OF BRAND• CONCEPT• TARGET• STRENGTH OF BRAND• DESIGNER• BUSINESS PLAN• GLOBAL BUSINESS MODEL• 2014 SS collection• SIZE TABLE
Contents :
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X3[cubed]
엑스큐브드
BRAND NAME :
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• X3[cubed] is X × X × X, ‘volume’ means.• It is the designer’s intention to use the
word ‘volume’ with a mathematical sym-bol, and has two meanings behind this;
1) the expression of women’s emotions through logical and emotional ap-proaches
2) the designer’s aspiration of exploring the unknown world of inner women.
BRAND NAMING :
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• “Take your pride” • Women in a modern society are not some-
one who needs to be protected by men, but they represent independence in a soci-ety where women and men are co-existing.
• The modern society that gender inequality is not accepted anymore want women to be distinguished from the past.
• The journey that seeks for such woman-hood is what we are trying tell the world.
Philosophy of brand :
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Classic +Strength + Sexy +Harmony
〕→ Woman’s Charisma
Concept :
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• We are targeting for career women aged from mid-20s to mid-40s
• Especially those who have strong thoughts and own philosophies of their work and lives which in turn shape them to express their charis-matic presences to their co-workers or acquaintances.
Target :
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• Designs displaying the designer’s creativity and innovativeness
• The pattern work and sampling which make possible to transform from creative designs to wearable clothing
• Manufacturing technology that reaches the quality of clothing lines (currently, products are manufactured by the same factory where clothes from Obzee, O’2nd, Michaa, Club Monaco, Lancy from 25 (Chinese), and Tasse-Tasse (Japanese) are made).
Strength of X3[cubed] :
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1999 Graduated from DOMUS Academy Fashion Design Mas-ter Course (Italy, Milano)
2000 CP Company consultant
2009 Obzee, Ncoco, Hanii.Y as a designer
present X3[cubed] designer
Designer :
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• We will keep expanding the business through develop-ing brand images and B2B approaches by taking part in numbers of collections and fairs starting from ‘2013 In-did Brand Fair(Seoul, Korea)’.
• Fair & Trade show : - 2013. 9 Indie Brand Fair(Korea) - 2013. 11 Runway week(U.S.A) - 2014. 5 Blueprint(Singapore) or ENK mode(shanghai) - 2014. 6 Premium Berlin - 2014. 7 Indie Brand Fair(Korea) - 2014. 9 New York Fashion Coterie - 2014.10 KODE 2014
Business plan :
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New concept set-up on every season
Make collection by “New concept”
Send “e-catalogue”
Send or Show samples which buyers have in-terest or want to buy
and contract
Manufacture & Export
Global Business Model
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• North America : - Showroom: We had our capsule show 20th June 2013(1200 S. Hpe St.#100B Los Angeles CA 90015 ) - style pool, Printing In/Out(select shop) : 20 stores in North America• Asia - Sell our design : i-modec, S.Deer e.t.c - altern, review, STIG e.t.c• EUROPE - Moddisa AG(multinational shop in EU), Negotiation with UK, Sweden, Netherland, Germany(Agent : Anton Dell)
Other Country
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X3[cubed] 2014 S/S COLLECTION
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Prologue
“Cutting, little change in a part.Thereby transformed appearance.”
Various characters of the inherent in human nature may be
internally changed by small influences of modern society.
As a result, external and environmental changes are made
around herself.
So human appearances are flexible and transformable
because human being can be sensitively responsive
in spite of small influences.
At the same time, the changed appearance turns into
another own.
Ironical human appearance!
It has the same side with the other side at the same time.
Conclusively that mean is
“Different aspects nevertheless Same meaning.”
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• X3[cubed] SIZE
Interna-tional
XS S M L
X3[cubed]
(cm)155~160/79~84
160~165/84~89
165~170/89~94
170~175/94~99
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Thank you
www.x3cubed.comwww.facebook.com/xcubed
[email protected]: 82-(0)2-3143-1124
Fax: 82-(0)2-3143-1126Suite 613 level 6, Sungji building, 373-4 Hapjeong-dong, Mapo-gu, Seoul, 121-897 Korea