digital strategy - business & brand
TRANSCRIPT
Digital Marketing Strategy
Does your organization have a clearly defined digital marketing strategy?
Agenda
Customer Journey
Mobile & Social Revolution
Customer Segmentation
Digital Strategy
Digital Channels
Customer Journey
Customer Journey Map - Example
https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
How Mobile Phones are being used? Searching
Sharing
Liking
Streaming
Uploading
Downloading
Gaming
Reviewing
There are more mobile phones in the world than there are toothbrushes…
Daily Mobile & Social Media Usage
Goals
Conversions
Branding
S.M.A.R.T - Goals
Specific
Measurable
Achievable
Relevant
Time bound
A word of wisdom…
Know your Customer Base Who are they?
Where did they come from?
How long do they stay with you?
How much will they spend over
time?
What is the total cost of acquisition?
Client Segmentation
Gender
Age
Spending Ability
Personality
Interest
Personal Preferences
Client Segmentation
Client Segmentation
Digital Channels
Value Your Best Clients
Have you defined “best clients” clearly?
What is your strategy?
Advertising Budget vs. Strategy
Digital Channels
Search Engines
Social Media
Email Marketing
Display / Banner Ads
Product Listings
Affiliates
Search Engine Marketing
Search Engine Optimization
Pay-Per-Click
Search Engine Marketing
Search Engine Marketing
Search Engine Marketing
SEO Strategy Relevant Content
Quality Links
Responsive Design
Set Canonical URLs
Micro Data & Schema
SEO
Microdata & Schema
Microdata & Schema
Paid Search Advertising
Know Your Clients
Know Your Campaigns
Know Your Enemy
Social Media Campaign
Select Proper Channels
Establish Conversation
Make It Personal
Remarketing
Display Network
Social Media (Facebook,
Twitter)
YouTube
Remarketing
Ad Frequency Cap
Burn Code
Audience Segmentation
Rotating Content
Use a Single Provider
Email Campaigns
Don’t use Spam Lists
List Segmentation
Purpose & Incentives
Track Interactions
CRM & Automation
Track ResultsKey Performance Indicators (KPI)
Unique Visitors
Time on Site, Pages Visited
Followers, Fans, Newsletter Subscribers
Leads
Sales
Testing Cycle
Calendar of Content
Why do you need a Digital Strategy?
You’re directionless.
You’re not integrated.
You are wasting money & time through
duplication.
You will not going to reach your goals.
Key Takeaways
Look at a Big Picture
Understand Your Customer Behavior
Implement Comprehensive Digital
Strategy
Build and use a Calendar of Content
Experiment
Questions & Answers
Thank youMarcin LadowskiE: [email protected]: Netro.UNO/IntroT: +1 786 369 8933
#NetroTalk
FB: /NetroStarTW: @NetroStar