www.orangebeetle.com alan the hairdresser! even when life seems good … it drives you nuts, right?
TRANSCRIPT
www.OrangeBeetle.com
ALAN THE HAIRDRESSER!ALAN THE HAIRDRESSER!
Even when life seems good … it drives you nuts, right?
www.OrangeBeetle.com
ANOTHER NUMBER… ME!ANOTHER NUMBER… ME!
• Human• Average• School failure• Change careers late• Family man• Bored• Tied down• In a rut• Making good money
• Hated routine• Being an employer• Long hours• Hassle• Taxman• Vatman• Business hassles• Crazy guy• Etc, etc, etc.
www.OrangeBeetle.com
NO WAY… I NEED A CHANGE NO WAY… I NEED A CHANGE … DO YOU?… DO YOU?
• Where now?• How do I get there?• How do I take my first
step?• Make a start?• All too much for me?• INTERNET. INFO.
ME.
It takes one step but …
YOU HAVE TO TAKE IT!
www.OrangeBeetle.com
OK … WHAT DO I SELL?OK … WHAT DO I SELL?
• What do I know?• How do I get there?• How do I take my first
step?• Make a start?• How?• How?• How?
MY RULES …only … ZERO negotiation.
It has to be under your rules!
www.OrangeBeetle.com
NOTHING IS HARD ONLINE BUT EVERYTHING NOTHING IS HARD ONLINE BUT EVERYTHING IS HARD, RIGHT?IS HARD, RIGHT?
• Computing• Website• Emailing • Inbox• Outbox• Getting paid• Getting known• Automation• But …
“ here’s the TRUTH you’ll have to do something but
something can be easy”
www.OrangeBeetle.com
HAIREE.COM IS BORN … MY FIRST HAIREE.COM IS BORN … MY FIRST WEBSITE.WEBSITE.
• Expert• Everything and
nothing• Rebel in the industry
of salesmen and giants
• NO ADS• Reveal all
“ get a voice or don’t get heard. Copy,
YES but be different”
www.OrangeBeetle.com
WHERE AM I NOW. WHERE YOU WHERE AM I NOW. WHERE YOU COULD GO, JOIN MECOULD GO, JOIN ME
• Digital e-books• Low price, high price• Audio books• Front-end online• Back-end $167.00• Speaking invites
bladdey, bladdey, blah…
MY BEST DAY10 X $167.00
$1,670
www.OrangeBeetle.com
HAIRDRESSER TO SIX FIGURE HAIRDRESSER TO SIX FIGURE COPYWRITERCOPYWRITER
• Transition• How• Then• Now• What next?
“Clients never wanted a haircut … it had to
be a look. Here’s what I do and what I
learnt … LISTEN UP!”
www.OrangeBeetle.com
THE KEY ONLINE MIND THE KEY ONLINE MIND GAMESGAMES
• Think like your searcher
• Google like your searcher
• Develop habits like your searcher
• Become your searcher
If you don’t do that …
you’ll never sell a bean online believe
me!
www.OrangeBeetle.com
COPY VISUALS AND COPY VISUALS AND STORYBOARDSSTORYBOARDS
• Words: not a beetle it’s a bug
• Buzz Words • In Sayings• Key Phrases• Images • Proofs
Give your targets what they see in their
minds…
words, pictures
www.OrangeBeetle.com
GIVE YOUR VISITORS WHAT GIVE YOUR VISITORS WHAT THEY EXPECT … THEY EXPECT … IN SECONDSIN SECONDS
• Golf website: How to improve• Custom car website: How to
get the look.• Child rearing website: avoid
sleepless nights• Making money website: tell
me how much• Copywriting website: words
and plenty of them• Book website: find it fast, how
much, what's inside. price• Auction website: locate it.
Picture. Price. Delivery.
Over deliver on arrival and
YOU BECOME
“the expert”
www.OrangeBeetle.com
ESSENTIAL “4” P P P P’SESSENTIAL “4” P P P P’S
• Perception is absolutely crucial
– Expert, amateur, guru, copycat … how do your prospect see you?
• Pull targets right in in– Headlines, sub-heads, lead paragraph, bullets, boxes, P.S.’s,
grabbers, graphics, photographs, links and more
• Prove without fail your cause and answer questions– Qualify, offer, flow, value, testimonials, guarantee, credibility,
samples, seals, size, proof and justify
• Push them to act– Trial closes, scarcity, bonuses, options, payments, forms, c
www.OrangeBeetle.com
WHERE DO YOU STARTWHERE DO YOU START
• Build a mental picture• Research everything
you can• Find out discover• Become a detective• Ask Overture and
Google• See them in your
mind
Forums are the easiest and fastest place to discover
your targets “traits” and …
Buying habits!
www.OrangeBeetle.com
YOUR WEB SALES COPYYOUR WEB SALES COPY
• Focused• Tool to get the job done• Purpose of the copy• Descriptive• Technical• Short and sexy• Snappy• Funny • Formal• Corporate• Boring exciting
“Just talk to me buddy in a voice I understand…
Give them what they want to hear not what you
want to hear!”
www.OrangeBeetle.com
COPY: LONG vs. SHORTCOPY: LONG vs. SHORT
• Long copy will always out pull when targeted
• Long copy can fail miserably
• Short copy can out pull when targeted
• Short copy can fail miserably
The best way to find out is …
TEST
www.OrangeBeetle.com
HOT AREA’SHOT AREA’S
• Headline• Subheads• Salutations• Table copy• Testimonials• Grabber headlines• Bullets
The best way to find out is …
TEST
www.OrangeBeetle.com
PORTAL vs SALES LETTERPORTAL vs SALES LETTER
Portal website
Websites that sell multiple products.
You access each product from index page.
Each page beyond the portal should still be sales copy and looooong if needed.
Sales Letter Webpage
Long copy with NO LINKS apart from Buy Now or relevant issues.
www.OrangeBeetle.com
TESTING & FORMATTINGTESTING & FORMATTING
• Layout• Copy• Format• Colours• Tables• Fonts• Pictures• Scripts• Signatures
NEVER assume your web page will pull
exactly the same as a super successful
website …
just cause it looks the same!
BIG MISTAKE!
www.OrangeBeetle.com
CASE STUDY #1.CASE STUDY #1.Format to TargetFormat to Target
Long copy, short copy, sales letter portal.
• http://www.hairee.com/indexaug2004.htm
• http://www.hairee.com/indextabletest.htm
• http://www.hairee.com/index.htm
• http://www.hairee.com/columnbuilder2004x.htm
• http://www.orangebeetle.com
• Test included• Copy length• Layouts• Audio• Headlines• Colours• Pictures• Payment buttons
www.OrangeBeetle.com
TEST STUDY.TEST STUDY.ConclusionConclusion
Portal format and copy out-pulled.
Results below.
Testing gets results like these on the
left.
Digital ebooks at $167.00
3 sales last night.MATH: 3 X 167.00 3,506 PER WEEK
www.OrangeBeetle.com
CASE STUDY.CASE STUDY.WHY THE DIFFERENCE?WHY THE DIFFERENCE?Market Testing.
• Personality types.• Habits.• Reading. • Actions.• Thoughts. • Fears. • Hopes. • Perceptions.• And more and more and
more ….
Sales
Targeted
Testing
www.OrangeBeetle.com
CASE STUDY #1.CASE STUDY #1.Final Conclusion #2.Final Conclusion #2.
There are things online that work for everyone else but just will NOT work for you.
If You Want Your Inbox Like Mine
Testing Creates Successful Web
Business!
TEST.
TEST.
TEST.
www.OrangeBeetle.com
RESPOND TO RESULTSRESPOND TO RESULTS
• Action• Try things for your
market• Get “IN” on it.• Measure• Reduce traffic• Increase traffic• New technology• Old technology
DO THIS
If it doesn’t work … drop it, move on and
forward.
www.OrangeBeetle.com
BAG OF TRICKSBAG OF TRICKS
• Templates• Audience copy• Headlines, bullets etc• Scripts• Story telling• Factual• Direct• Don’t beat around• Hit em hard and fast• Get right to the point• Chat with them• Get them on your side• Offer hard to beat
• Templates• Audio• Pictures• Great copy• Proofs• CRM• Contact form on each page• ASK FOR THE SALE• ASK FOR THE SALE• ASK FOR THE SALE
www.OrangeBeetle.com
YOU CAN DO THISYOU CAN DO THIS
• New website• Old website• New business• Old business
• Templates• Audio• Pictures• Great copy• Proofs• CRM• Contact form on each page• ASK FOR THE SALE• ASK FOR THE SALE• ASK FOR THE SALE
www.OrangeBeetle.com
Would You Like CHEAP Advertising & Marketing
From two of the worlds highest demand copywriters?
Hire us for one sales letter or web page… JUST ONE, 5-10K
Work with us for one day