www.engineersportal.in. online ads market share
TRANSCRIPT
Goo
www.engineersportal.in
Advertisingle
www.engineersportal.in
Online ads market share
www.engineersportal.in
How big is Google?
• Google have approx $60 billion in the bank and generated approx $16 billion alone in 2014.
• Google generate almost 96% of its revenue from advertising.• Google’s market cap is greater than that of…
– Disney• Includes ABC, ESPN, theme parks, and Pixar,
– Viacom• Includes CNBC, UTV, MTV, Nickelodeon
www.engineersportal.in
How google make $
• Companies like Google that serve out ads into your browser window get paid by the client companies featured in those ads
• How is online advertising paid for?– Cost per click (CPC), or– Cost per thousand impressions (CPM), or– Negotiated price for fixed time period• E.g., paying $2,000 per week to a website for having my
company’s banner ad at the top of the website
www.engineersportal.in
Google Advertisement methods
Google Use 3 methods to publish ads and generate revenue:
1) Google AdWords2) Google Admob3) Google AdSense
www.engineersportal.in
• Google AdWords is an online advertising service
• It places ads at top, bottom or beside the list of search results
• The choice of placement of your Ad depends on money you paid.
• It is Google’s main source of revenue• Total advertising revenue is approx
USD $40 billion in 2012
Google AdWords
www.engineersportal.in
ORGANIC
PAID
Paid vs. Organic (natural) search
TOPSidebar
Suyash Nolkha [www.suyashnolkha.webs.com] Arya-CS
www.engineersportal.in
Desktop View
www.engineersportal.in
Admob is a mobile advertising company.
Launched in 2006 Google purchased admob in 2009 in
$750million Headquarter is California, USA URL : www.google.com/ads/admob Offers advertising on Android, iOS,
windows, etc….
Google admob
www.engineersportal.in
Google AdSense
o A online advertising portal for siteso It provide dynamic ads of texts, images or
GIF fileso In order to register we have to create a
google AdSense account and register for ito In 2014, google earned US $3.4 billion (22
% of its total revenue) through google AdSense
o Google owns a share of 69% in total market share
o Lets see an example of account and Ad
www.engineersportal.in
Google AdSense
ads on site(lower left)
www.engineersportal.in
Desktop View
www.engineersportal.in
QU
ERIE
S?