Abu Syed Arik Kibria

091 0622 030

RebrandingChange the brand name. New brand name is

BaburchiChange the brand logoChange the brand sloganRepackage the product Increase product VariationsRedesign new commercialsUse the Integrated Marketing Communication tools

Market Segmentation

• Geographic: people living in major cities like Dhaka, Chittagong

• Demographic: 21+, upper, upper middle, middle class, married

• PsychographicLifestyle: Above average lifestyle.Attitude: Consumers who are taste conscious

about food.

Target Market

• Primary target MarketHousewivesWorking Women• Secondary Target Market Restaurant

POP & POD

• Point of ParityServed the same purposeAlmost same priceThe product range has everything that its

competitors have• Point of DifferenceQuality is superior to other spices availableThe taste is like traditional grounded spice

(Traditional Bata masala)